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As Melanie suggests, building a strong personal brand includes: reputation, trust, attention and action. Yesterday, I pick up my teenage grandson from a friend’s house and gave him a lift home.  I ask him what fun things he had done over week-end. He’s a typical technology driven teen, which includes an ipod mic in his ear, fingers that fly across his cell phone keypad, and visiting with friends on Facebook. Having easy access to a cell phone and a computer is awesome but along with this compelling technology comes responsibility… no matter who you are or your age. Once posted on the Internet, either by computer or phone… photos and words are like feathers scattered on the wind from a broken pillow.  You simply cannot get them back! All the way through your post, you have done a tremendous job of explaining what branding is all about as well as a doggone good list of do’s and don’t's! Sometimes I wish I could lock my grands in a box until they get a little bit more common sense.
Kathy, this is one of the best posts EVER for how to use the internet and social media in particular.
April 11, 2013 by Melissa HarrisonFiled Under: Branding, Marketing, Small BusinessDoes  your small business have a brand identity?


Take notice of which social media posts are getting the most attention, what pages users visit the most on your website, and what the overall perception is of your brand. A business that successfully harnesses the power of a strong, cohesive brand identity will reap the rewards for years to come.
Above all… remind them that they are building an “Online Brand” that will extend way into the future. Lets say that your goal is to have happy productive children and your purpose is to create a sane and planet that promotes creativity and freedom; then you better have the firm policy in place that makes this happen. Wonderful and much needed words of advice, not only to our young, but to adults that are clueless, too! It’s the personality, visual elements and feel of your brand all wrapped up into into a cohesive plan and strategy.
Make sure everyone on your team understands your brand personality by taking the time to have a training meeting. Use surveys and gather feedback on social media to tap into the pulse of what your customers think and feel about your current brand. Don’t wait until your next business plan update is due before you look into what others think of your small business brand.
Be consistent once your strategy has been set, don’t be afraid to adapt to change and understand your audience so those changes make sense.


Named one of the "Top Young Entrepreneurs" by Minnesota Business Magazine and a “Mover & Shaker” by the Star Tribune, Melissa has more than 13 years of experience in content management and strategy, branding and design, working with organizations to build strategic content marketing strategies. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Share the brand strategy you have come up with – include examples, practice sessions, and hard copies of the strategy.
Either you’re marketing the brand all wrong or there is a perception out there that is going to be hard to change. Melissa was listed as one of the “Top 36 Content Marketers Who Rock” by Content Marketing Institute and is a four-time recipient of the Hermes Creative Award.
Set goals and calendars for every communication channel you will use—website, newsletter, mobile—your brand should come across clearly on all of these. Either way, you need to do something; remove the parts of the strategy that are not working. New technology will come, your customers’ needs will change and your ability to roll with the punches will be a key selling point.



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