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Women have made great strides in the UK workforce over the past few decades, but there are still overwhelming gender divides in some professions. Critics say toy marketing exploits gender stereotypes, channelling dolls, cookery sets and pink princesses towards girls, and action men style figurines, construction kits and blue racing cars towards boys. One person who seems to conform to the stereotype is ex-Commando and dad of three, Neil Sinclair. Child and family psychologist Margaret McAllister agrees there are more significant influences on a child's career choice than toys."It's a rather superficial approach and all too easy to say encourage girls to play with cars and lorries, and they are more likely to become engineers - there is no real evidence of this. Retailers are starting to gear up to sell the latest generation of Christmas toys, writes Joanne Furniss in November 2013. Wholesome, demure, Sindy was the fashion doll created as a British girl-next-door alternative to the rather more glamorous and sexy American Barbie.
Play and child development psychologist Dr Amanda Gummer says the key is to make sure children have access to a "healthy play diet".
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Sheraton associates go the extra mile for our guests with friendly service and thoughtful gestures that create lasting connections.Our dynamic workforce brings together talented team players from around the world. Greater one-horned rhinos are native to the humid, swampy areas of Northeast India and Nepal. But for greater one-horned rhinos, this helps them get through times of high humidity, when insects can be a problem. Today, we have the largest crash of rhinos and the most successful managed-care breeding program for rhinos anywhere in the world. But how much do the toys children play with shape their future prospects in the job market? Just over 80% of "science, research, engineering and technology professionals" are male, according to ONS figures.By contrast, 82% of workers in "caring, leisure and other services", and 78% of administrative and secretarial workers are female. A study looking at the play of young primates suggests children may be predisposed to certain play preferences. He says his favourite toy was Action Man."My brother - who also went into the Army - and I spent hours and hours playing with them. At the end of the day Action Man are dolls anyway - it's just one might have a crew cut and a scar, another blonde hair," he muses.However, Sinclair isn't a typical commando. To attract and retain the best and brightest, we offer exceptional benefits, world-class training and strategic career development for an outstanding associate experience. A small study she conducted found boys tended to be given toys that involved action, construction and machinery, while girls were steered towards dolls and perceived "feminine" interests, such as hairdressing. We'd set it up in the garden, using camouflage and strategies, deciding who was going to win depending on tactics," he says. When he left the Army, he trained as a teacher, before deciding to switch careers and become a full-time childminder. McAllister believes encouraging children to explore, question, interact with others and work together has more impact."Rounded people with good soft skills perform best.

The problem is parents often go for the easy option because of time constraints, but they should look for things a toy might develop like fine motor skills, which can help handwriting control. As a result, some retail giants such as Marks and Spencer, and London toy store Hamleys, have scrapped "girls" and "boys" labels.
The message seemed to be boys should be making things and problem solving, and girls should be caring and nurturing, she says.
But the 43-year-old says he can't remember ever wanting to do anything other than be a soldier, setting his sights on the job from the age of four. He says playing an important role in children's learning and development is very rewarding, and the crucial thing with toys, is to give children choice."I'd take a storage container full of toys - construction tools, musical instruments, everything - and let them decide what to play with.
Plus kids have access to toys in other settings than the home, like nurseries, so you can't really monitor what your child plays with," she says. And there's an element of breaking down stigmas too - a lot of parents won't let a boy have a doll."Shops also need to stick their heads above the parapet and make a stand, they don't need to get rid of all pink or all blue, just have more options in the middle," she says.
She said gender-specific toys risked turning girls off science and maths and urged parents to buy their daughters Lego to get them interested in engineering.
When she told a teacher she wanted to be an astronaut, it was suggested she try nursing.While it frustrates her the "more fun toys" are labelled for boys, and even non-gender specific products like cooking sets tend to be advertised with boys wearing chef hats and girls in a pinafore, the mother of one believes the issue goes beyond toys. It's important there are role models - we need to see female scientists on TV, on EastEnders," she says.

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