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Before you decide on what is applicable and appropriate for your business, let us consider the similarities and differences of digital and traditional marketing.
These are the tried and tested methods of advertising – ads on radio, television and print (newspapers and magazines). While television is still the most popular form of advertising, experts expect digital ads to go mainstream and overtake TV ads within the next five years.
While there is no one effective way to advertise, business are now faced with greater choices than ever before.
Tristan Jasper Escoto is a digital marketing blogger with Optimind Digital Marketing Agency. In this phase, our goal is to ensure we fully understand your business in order to suggest the best campaign strategy for your needs.
Advanced Web Analytics tools are used to monitor the campaign, track where the best leads are coming from and compare progress against the objectives. Results are monitored on an ongoing basis and recommendations are made to ensure your website and campaigns are always running at optimum efficiency.
Keep in mind that throughout every step of the Lifecycle, your Digital Marketing Consultant is actively managing your campaign, supplying you with insightful reports and available to answer any questions you may have. 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers. Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories).


People have always thought these ads to be credible and businesses have deemed them to be effective. Most businesses are establishing their online presence and often turn to an Internet marketing agency to guide them through digital advertising. A WSI Digital Marketing Consultant will review your current situation to determine your digital marketing needs. In this phase, a Digital Marketing Consultant will meet with you at a time and place of your convenience. For example, the Digital Marketing Consultant may recommend a new website, search engine optimization (SEO), search engine marketing (SEM), social media networking strategies, targeted email campaigns, content marketing and syndication, or any number of digital marketing services available through the WSI system. The focus of this phase is to track, measure and analyze the digital marketing strategies being ran within the project deliverables.
When you understand where your best leads are coming from and the type of campaign messages they respond to, you’ll know where to spend your advertising dollars most effectively. However, these traditional advertising vehicles have experienced a steady decline since 2010.
When you invest in digital marketing, social media should be covered by competent agencies. By using the WSI WebScan™, an advanced website scanning tool, the WSI Internet Franchise Consultant will assess the health of your current website and Internet presence as well as uncover gaps in your current online marketing strategy.
By asking a series of business questions, the WSI Internet Franchise Consultant will analyze your current online marketing activities, understand your goals and objectives, define your target market and determine how to best implement a strategy that will fits with your unique needs and budget.


During this phase, we also define when the campaign begins and ends and how the results will be measured.
However, the key to success is testing, and your WSI Digital Marketing Consultant will test the campaigns prior to completely launching it, so that we can fine tune your strategy before rolling it out in full. The analysis of this data will be benchmarked against the original business goals you wish to achieve along with specific KPIs (Key Performance Indicators) defined earlier in the project discussions.
Through social media, you have direct and meaningful communication with your customers with near instantaneous feedback! This process will help the WSI Internet Franchise Consultant begin identifying the best action steps to improve your online performance.
In addition, the WSI Internet Franchise Consultant will complete a thorough Quality Assurance process in order to ensure that every aspect of the strategy is implemented smoothly. This data gathering is conducted through Web analytics tools, such as Google Analytics or the WSI Digital Marketing Pro. As you establish communication lines through social media, inbound marketing takes effect organically. Without any direct effort, customers can reach out to you and you have the ability to immediately respond to your current and potential customers.



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