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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Can you imagine in this day and age trying to find a nonprofit online only to discover that they don’t have a website? It’s no secret that if an organization is going to be successful today, having an online presence is a necessity.
Effective, multi-channel, digital communication – via the web, social media and mobile – will not only promote your organization’s work to current audience members, but also connect you with prospective constituents, funders and other potential stakeholders. Like any business, nonprofit organizations typically have no choice but to compete for supporters’ money. Having a firm grasp on who your audience members are and what you want to achieve is paramount to any online marketing campaign.
Keep in mind: It is through a solid understanding of how people interact with your brand that you can even begin to create content compelling enough to get them to open their wallets.
By now, most of you have probably heard about the importance of presenting a compelling story to convince potential supporters to choose your nonprofit over the many others out there. With social media, it’s important to be convincing and creative in order to attract your audience. Most importantly, when it comes to social media, ensure that you don’t “over-post” – or you could risk losing valuable followers. There’s no question that one of the most powerful tools in any marketing plan, offline or online, are stories.
When creating your organization’s story, take the time to craft relevant, high quality, actionable posts for followers.

Videos can have a huge impact for nonprofits because they offer a chance to show viewers the challenges their organization are up against.
Review the data you already have, mining your existing analytics to understand who is visiting your site.
Nonprofits can hold onto a surprising amount of data that is not only interesting but useful, as well. At the end of the day, a good marketing strategy will assist you in the establishment of strong online relationships, which will ultimately attract more supporters and volunteers.
Whether your organization’s goal is to raise awareness, establish a new network, convert your existing community into donors, or some combination of all of the above, nonprofits today must have a clear, online marketing strategy in place that can help achieve their goals.
At IPM Advancement, our staff can show you how to make this happen, so you can develop a comprehensive, online marketing strategy for your organization.
A good number of businesses are currently using video marketing to market their products and services. In fact, online marketing is critical for raising awareness about a nonprofit and its mission. However, the trick with online marketing is knowing how to best utilize the technology tools available.
Marketing a nonprofit requires the organization to clearly understand constituents, develop programs which fit the organization’s needs, measure the satisfaction of the constituents and then use those results to improve or tweak the programs. With this information in hand, you can then help potential donors through their decision-making cycle by tailoring your approach at each stage to inform and guide them.
When creating the story of your organization, think about including the original motivation. Platforms such as Twitter, Instagram, YouTube and Facebook can provide you with various ways to reach out to those interested in your organization in a low cost, effective way.

By strategically posting valuable and timely pieces of shareable content, your organization can gain visitors and brand awareness. Experiment with eye-catching headlines and open your posts with an eye-catching, meaningful hook.
They also provide a visual platform to spread awareness about the mission, triggering an emotional response that other media types may not.
There are plenty of talented volunteers out there at both the amateur and the professional level who can help out. Carefully drill down into metrics, such as keyword performance, to identify intent, but also be sure to pay close attention to internal search, as this may offer additional clues.
Information, such as how money raised has helped beneficiaries, scientific and market research, and the information created within brochures and fact sheets, can all be repurposed and put to use as part of an online marketing campaign. In addition, this can help you understand your existing donors by exploring their interests, motivations and needs.
Be sure to emphasize previous successful goals or events with highlights of how you succeeded. De voorselectie is vaak online al gedaan, nog voordat het eerste contact met jou gelegd wordt. Dat komt omdat we als klanten ons zoekgedrag aangepast hebben aan de technieken van vandaag. En dan niet roepen ‘we moeten ook maar eens een app’. Nee, begin met ouderwets gedegen onderzoek, zodat je vervolgens eenvoudig en succesvol kunt starten.

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