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If you're looking for information on how to fix your credit score through Microsoft's search engine Bing, you might get warned that many of the links you'll encounter are, in fact, scams. Recently, Google was spotted testing Google Shopping search results pages with up to 16 product listing ads. The arrow expands the Product Listing Ads selection for the product search, pushing search results farther down on the page. It’s also interesting to note the number of Product Listing Ads available for the search results on the Shopping tab.
Product Listing Ads convert well, and have the most traffic, revenue and the lowest cost of sale among the shopping channels. If you sell online, Product Listing Ads is likely already a large part of your marketing campaign. Product Images: Make sure the product images you are sending to Google have the correct format and are useful to users.

PLA Ad Groups: Break out your Product Listing Ads campaign for best sellers, brands and other product attributesĀ based on what performs in Analytics. About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee.
CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent. You should see them if you're looking for foreclosure rescue, lottery, and fixing credit problems. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
Google tests like this highlight the importance of optimizing your existing Product Listing Ads Campaign.

Our focused suite of data-driven solutions helps retailers own bottom-of-the-funnel traffic. If you click on one, you'll land on trade commission or Microsoft Web pages containing advice about avoiding online scams. Be that as it may, this is another move by Microsoft that shows they're serious about grabbing more of that search market share, something they've been surprisingly good at so far. For Google, more Product Listing Ads means more revenue, so it’s likely Google will move to further promote the visual ads.

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