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Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true.
Appearing in the sponsored links requires entering into an auction and competing with other bidders for advertising space. Google’s PPC platform is called Google AdWords, and though it may seem a bit complex, it’s actually designed to provide maximum ROI to everyone involved: Google, your company, and searchers.
Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. More specifically, who gets to appear on the page is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). So how do you go about creating the most successful paid search marketing campaign you can? The first step in any search marketing campaign, including paid search, is keyword research. Use negative keywords to your advantage: Negative keywords enable you to filter out search terms that aren’t relevant to your products and services, so your ads won’t show up for those irrelevant searches. Don’t go too broad: It’s also worth paying special attention to the long tail of search—that is, the longer, less frequent keyword phrases that actually add up to a greater volume of visits than the few most common keywords. Stay relevant always!: Another useful tip is to make sure your keywords match the text of the landing pages you’re linking to. When designing a winning paid search campaign, you’ll want to ask yourself other questions as well, of course, like exactly which pages are underperforming in “natural” (i.e. It takes care and a little practice, but once you get the hang of it, paid search marketing can be one of the most cost-effective and revenue-generating pieces of your marketing strategy. The AdWords Performance Grader’s expert analysis shows you where and how to make improvements that will improve your performance and save you money. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Today is day 3 of our infographic week based on the The Ultimate Guide to Marketing with Infographics, and I’ll be sharing our second infographic example using the 12 steps from the guide to make it awesomer. There are a ton of pros and cons for each which you’ll learn about if you read the tiny writing in the infographic below. PPC has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site).
50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. Don’t forget PPC also delivers amazing data from the search query report for example, giving solid data on impressions for new keyword opportunities which can benefit the PPC campaign but also SEO.

I do both and one thing I find useful is using the data in PPC so the CPA tracking to find converting keywords then dive into analytics to check margin reports etc.
If you I find a keyword which generates lots of conversions and at the same time generates a high basket value, this goes into the pot of keywords I want to rank for SEO. Aside from raw metrics and ROI, something has to be said for the stimulation of writing content. I like PPC for the immediacy, but inbound marketing through the creation of content is a much needed element as it can reap rewards after the initial investment of time. The statistics shown in this study are not surprising, and are actually something that most SEO companies have known for years.
The issue is the study of conversions, which almost nobody out there is discussing becasue there is very little research on the matter. It turns out that in campaigns that run concurrently within a local area, one producing targeted PPC positions within a target geographic demo and one producing organic SEO based rankings in the top 2 positions for the same targeted keyphrases, we find the conversion rate for organic SEO as a general whole to be very low compared to the targeted PPC.
WiredIn SEO compared an organic SEO campaign that cost $1,000 monthly and a managed PPC campaign from ReachLocal which cost $1,500 monthly, and found that over a 2 year period, actual conversions from organic rankings nearly doubled PPC conversions. PPC handled correctly will assist in keyword research with proper use of neg kw and BMM with kw insertion with conv. I think we have to think moderately don’t take decision immediately buy PPC or hire SEO service.
SEO or Search Engine Optimization will take time to get visitor but PPC will drive huge amount of traffic to your website.
The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.
Because your potential customers will see your ads only when they’re searching for precisely the products or services you offer, they’re far more likely than a casual browser to be at the point of purchase. If you’re paying for ads in a cost-per-impressions campaign, where you pay for every browser who happens to see your ad, you’re losing money, especially with specialty products.
So, the million dollar question: why engage in paid search advertising or hire a consultant when you can rank in Google's organic results for free? The way it does this is by rewarding the most relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. In paid search, bidding on the wrong keywords is like throwing your advertising budget out the window. This is why specialized keyword tools can be so useful. Long-tail keywords tend to show a high degree of intent, so they can be excellent candidates for your paid search campaigns.
Be sure your ad addresses the query directly and leads the user to an appropriate landing page on your website.

Include a call to action (entice them to buy your product or sign up for a free trial, for example) but don't use all caps, multiple exclamation points or phrases like "Click here." Such tomfoolery is better suited to the comments fields of political blogs. Adding in a crowd sourced company like Trada and you can not only take the work off your plate – but see a higher ROI as a result. If they are part of the segment that understands what paid ads are for they are going to make the assumption that the ad will lead to a purchase style destination.
This is for new website very good decision if buy PPC first and after their website get better ranking in Search engine result page they can leave PPC or take both PPC and SEO more good decision. I think SEO and PPC both has its strong and weaknesses but in many ways the data you get from PPC can help improve SEO and vice versa. We do SEO to get traffic from organic search results and we do PPC to get visitors by advertisement on Google known as Adwords.
But keep one thing in mind that you have to pay for each and every visitor in PPC campaign.
And so, with the right research and a little tinkering, the paid search ads you place will actually end up earning you far more than it costs to place them. For example, if one of the pet foods you manufactured was an all-natural dog food filled with free-range bison and other delicious tidbits, and you place an ad on Facebook, it may indeed be seen by a wide range of people. This will ensure that your ad shows up in the first place—kind of important!—but also that search engine users are drawn in to click. For instance, if the keyword is "natural dog food," use those specific words in the ad and don't lead the searcher to a general pet food page.
As time moves forward, you’ll want to periodically review your campaign too, to make sure your original goals are being met and to weigh exactly which phrases are earning you the most love from customers. If you are consistently searching for similar terms (because it’s your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads). But they’re less likely to be at point of purchase because no one (we hope) goes on Facebook actively looking to buy dog food. Especially for newer, less established sites, it can take quite a while to gain enough domain authority to get on the first few pages for your best keywords.
And if the keywords you originally selected aren’t working as well as you’d hoped, then it will be time to run some new ones up the flagpole and see  who salutes. But people do search “natural free-range dog food” on Google, and those are usually people looking to buy. You'll lower your cost per click while improving Quality Score and earning better ad positions.

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