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Outsmart are delighted to unveil our newest project, a new responsive website for Turfcote Care & Nursing Home. Set in 2 acres of beautiful Lancashire countryside Turfcote combines the character of an elegant manor house with modern sympathetically designed conveniences that enhance the comfort, quality of life and ease of access for their residents.
The current management have been successfully operating Turfcote as a care home since 1996 without previously investing in any advertising.
This has provided Outsmart with the privileged opportunity to begin marketing a company from a fresh start. In terms of creating a proposition for Turfcote the biggest issue was that fundamentally we were selling a service that nobody wants.
Jim Page has worked as the managing director of Turfcote since 1996 in which capacity he has developed the home from strength to strength.
Jim Page is instantly likeable and talking to him one cannot help but be affected by the passion he clearly feels for his job. After meeting Jim for the first time the team came away knowing exactly what we needed to do to sell Turfcote. Combining Jim’s own words, his passion and his conviction with effective design, stunning photography and clever SEO we’ve created website that we’re very proud of. The website and branding design only marks the beginning of Outsmart’s relationship with Turfcote as it is the first part of an integrated marketing campaign that will eventually include new brochures, advertising and social media activity and already initial results are promising.
Facebook contests and campaigns are powerful ways for brands to engage with customers in social.
Agence de marketing digital, Outsmart Labs s’inscrit dans l’ere des reseaux sociaux et des enjeux lies aux nouvelles technologies pour creer une strategie marketing attractive et perenne, adaptee a vos besoins.
La gestion de votre programme d’affiliation sur Internet afin de developper de nouveaux flux de trafic et de revenus. Que vous soyez une entreprise soucieuse de generer du trafic qualifie vers son site et d’elargir sa clientele, une celebrite a la recherche de nouveaux sponsors, un dirigeant attentif a son e-reputation et a son influence dans son domaine d’activite, ou un organisateur d’evenement souhaitant amplifier sa portee et demultiplier les retombees presse, l’equipe d’Outsmart Labs saura repondre a vos attentes. Des sportifs professionnels, des dirigeants dans le secteur de l’assurance et des societes specialisees dans le monde des nouvelles technologies, du Cloud, du sport, de l’evenementiel, de la restauration, de l’hotellerie, des jeux en ligne et de l’immobilier leur ont deja fait confiance et sont tres satisfaits des resultats obtenus. All Content by French District is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License. Turfcote offers individually tailored care services including; personal, nursing, respite and day care along with a separate unit that specialises in dementia care. However new competitors have recently arisen with aggressive marketing strategies and it became apparent to Turfcote that they needed to step up their marketing in order to continue to offer the high quality of service they are known for.


When we started the project Turfcote didn’t even really have a brochure, let alone a proper brand, website or integrated marketing strategy.
People may need the services of a care home but many people resist this fact and only go to a care home as a last resort. Under his watch Turfcote has become an accredited cadet school and centre for excellence with Via Training, it has met all CQC standards and become a band 1 preferred provider for Lancashire County Council.
He is full of stories and talks eloquently and emotionally about the people that have come through Turfcote and how he’s helped them.
In structure and in content it tells a story that’s a lot like visiting the home and meeting Jim. Entreprises, leaders, celebrites et organisateurs d'evenements font appel a leurs services pour creer de nouvelles sources de revenus, augmenter le trafic vers leur site, ameliorer leur presence en ligne et engager leurs communautes. Entreprises, leaders, celebrites et organisateurs d’evenements font appel a leurs services pour creer de nouvelles sources de revenus, augmenter le trafic vers leur site, ameliorer leur presence en ligne et engager leurs communautes. Outsmart Labs vous accompagne de A a Z, de la selection de la plateforme affiliee la plus adaptee a votre projet au suivi de vos ventes en ligne, en passant par l’installation et la maintenance de la plateforme.
We had a blank canvas to work with which was both a challenge and a fantastic creative opportunity. It is certainly possible to market an unpleasant but necessary product but the brief for Turfcote was to increase the amount of self referrals to the home and that meant emphasising how moving into a care home was a positive life change. Jim is even presently building innovative new lounge dining rooms that have been designed according to the latest research in dementia to improve the quality of life for people with memory loss.
If we could capture the excitement and commitment he feels about what he does and convey that to the target audience then Turfcote would sell itself. It starts by introducing you to the house, the gardens and the facilities letting you take in the attractive period features and landscaped grounds. Ils disposent d’une equipe d’experts dans le digital, capables de rediger vos contenus en francais, anglais, espagnol et portuguais ! Next it assuages some of potential concerns such as cost, turning the question round so that rather than looking at the cost the customer spends they instead see all the benefits they’re getting for that price and all the ways they can reduce it and access funding. Finally it tells the stories of the residents, staff and family at Turfcote and why everyone who has stayed there considers it a warm, wonderful and welcoming place. First, I am part of Generation X, the tweener generation between the baby boomers and millennials.
My non-scientific findings are as follows: We posted a couple of open opportunities a few weeks back, opportunities that probably lend themselves to millennial candidates.


Not bad.Of those, no more than 10 percent followed the very basic instructions listed in the description, which are essentially to submit a thoughtful cover letter, a resume, and salary requirements.
Many companies (like us) will throw you out immediately if you leave out any one of those items. And you haven’t even made it to the difficult parts.Be creativeLook back at that paragraph from our job posting.
We said that the best candidates will “find an appropriate way to capture our attention.” The same cover letter you send with all your applications won’t do the job. Show us that you read some of our blog posts and have figured out what makes us unique, and why you think you would fit in.
Do something interesting.Be responsiveI don’t need a research report to tell me that millennials live on their smartphones. And if you don’t say “thank you,” people notice.Do your researchResearch is a part of just about every white collar job in the world. At one point or another, whether it’s a formal or informal assignment, you will need to put on your investigator’s cap.Skipping the prospective employer investigation is lazy. Do something to get familiar with the company and the position.Kiss some assBe careful here.
For most, a little brownnosing is welcome, but making it the cornerstone of your candidacy can be a major turn off.If you’re going to do this, though, be a polished ass kisser. I’ve never considered myself a data analyst, but after reading the post, I realized that I do a good bit of data analysis and interpretation.
Are you interested in the position only if telecommuting from Denver is an option?If your background and all of your previous positions are sales roles, explain yourself. Are you taking steps (via training) to acquire them?If you don’t explain, hiring managers will write your own story. You will become Denver guy, sales gal, and no-skills Nancy.Pay attention to detailThere are so many ways to pay attention to detail. Speak clearly.I happen to believe that millennials are not all that different from the rest of us. Sure, maybe they were raised differently and perhaps they aspire to reach different goals, but that doesn’t make them lazy, entitled, or arrogant.




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