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Every business wants to achieve top organic search results in order to take advantage of consistent organic search traffic flooding their website.
Companies waste both time and money on large scale SEO efforts for websites that have not been properly optimized. Our on-page optimization guide will show you what impacts the on-page grade of your website and what the best practices are. Outbound links to relevant high authority websites can help your content rank higher in the search engine results.
It is a good practice to include your targeted keyword in the title of the page, preferably at the beginning. It is always a good practice to use images, video, charts, and infographics to keep the visitor on the website as long as possible.
Aside from SEO benefits, H1 and H2 tags are great for formatting your page content to break up sections and structure the content.
The speed of your website impacts your search rankings, so it is important to make sure that your site loads quickly. The Google PageSpeed test is a great tool that will give you a page speed grade and also suggestions of how you can improve your website to achieve a faster load time. One of the easiest ways to acquire natural links back to your site is to provide social sharing options for every piece of content you produce for your website. You want to make sure that you use your target keyword in the page content several times, but also make sure that you use it at the beginning of the content. Now, the meta description doesn't have a direct impact on your search engine rankings but we felt it was important to address here.
The search engines cannot read images, so it is a good idea to make sure you optimize all of your images with a descriptive ALT attribute that includes your keyword. The content on your page should always be high quality, written specifically for your target visitor.
There are several online resources like Moz's on-page grader that will give you a good idea of how your on-page optimization stacks up.
Making sure that your on-page optimization is on point prior to starting any link building and search engine optimization campaigns will ensure that your website stands the best chance of achieving high search rankings.
The first step to maximize our website’s probabilities to rank as high as possible in the SERPs for a variety of terms that we have optimized our pages for is to follow some time tested best practises of on page optimization. Over the years page title tag remains the most important on page factor in order to ensure top SERPS rankings.
Make sure that your title tag length does not exceed 67 characters, as this is the character limit that search engines use to display their search results. The first reason is that a well-crafted Meta description can increase listing’s CTR (a relevance signal for search engines). The second reason is that a meaningful Meta description will allow the user to recognize instantly if the page’s content has information relevant to his query (what he is searching for).
Try to include one-time in your Meta description your most important keyword as well as your second most important keyword. Your Meta description length should not exceed the 157 characters, as this is the character limit that search engines use to display their search results. Content is what the user will come to see to our websites, that’s why high quality (meaningful) content is one of the most important factors that search engines are utilizing when they try to decide in what position to rank each website’s page.
So, the next step in order is to create meaningful content by including in our pages specific elements that will boost each page’s effectiveness when it comes to user satisfaction and SERPs rankings. The best way to automate the above process as much as possible is to use a professional SEO tool like Web SEO Analytics’ Keyword Analyzer Tool in order to analyze the title tag, Meta description and content for each page of a website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Basic Off Page SEO Tips & Examples Of Optimization TechniquesOff Page SEO TipsWhen it comes to the off page SEO, you need to know the basics of the optimization techniques. Clipping is a handy way to collect and organize the most important slides from a presentation. Photo Credit: Ramiro Ramirez (Creative Commons)When it comes to SEO, we know that algorithms are always changing. In fact, even with the huge changes that Google made with Panda and Penguin in 2012, pages that demonstrated an honest-to-goodness approach to on-page optimization were the ones that shot up in rankings. While the exact details on what search engines are looking for will always be locked away in the dungeons of Google and Bing, we do know that being creative and individual in the approach seems to score points. Be Tolerant with the Title – Yes, it is important that your title contains your keywords, but it doesn’t mean that it has to be totally black and white.
Be Brilliant with the Breadcrumbs – These handy reference tools have long been used to help visitors navigate sites more easily, but they are also prime real estate for keywords.
Be Creative with the Copy – Aside from the creative freedom you will inevitably exercise within the copy, it’s equally important to think in a less structured manner to benefit from your on-page optimization efforts.
High-heeled shoes are one of the most popular accessories for women, and it is amazing how some people can even walk in them.
The title, breadcrumbs and copy are just pieces to a bigger SEO pie, but they do contribute to better on-page optimization and – the ultimate goal – better search engine rankings. Rob Sanders launched RSO Consulting in 2006 and has over 20+ years of experience working in digital marketing including pay per click, SEO and web analytics. A SEO audit is a total review of a web site that addresses the following question: How well optimized are my web pages in order to produce the required traffic?
Search Engine Optimization (SEO) is the process of making improvements on and off your web site in order to rank higher in search engine results. In order to achieve high relevance and authority, SEO marketing has to deal with four basic areas, the combination of which will lead to a successful SEO campaign. Keyword analysis is the core of increasing page relevance and establishing strong SEO strategy.


We have to decide whether a keyword is relevant to our industry area, how many searches it receives monthly and how much our competitors optimize their web sites based on this one.
A useful strategy for growing search engine visibility is to generate new, unique and quality content.
Google has recently made significant changes in its search engine algorithm, introducing Hummingbird. Content optimization continues to be as important as ever, while the focus on quality is more important than ever.
We can drive you through the whole process by generating and sharing unique and quality content. Generally speaking, the easier and cheaper the link is to get, the less a search engine will want to trust it. Your web site and your overall SEO strategy must adapt to provide for quick and easy social sharing and your content should be visible to your audience on those platforms.
As previously mentioned, SEO marketing is a constant process that combines several parameters in order to achieve results. Each SEO campaign we run consists of a powerful mix of tasks that are designed to increase the visibility of your web site. Conversion rate optimization is the process of optimizing your campaign’s visuals or copy, as well as your landing page elements to maximize the number of users that visit your site. Analyzing data is the first step you need to take when starting web page conversion rate optimization. Like in every aspect of Internet marketing, data analysis is the foundation of making conclusions and estimations on what needs to be changed or what elements could be improved. The reason for asking these questions is simple, as the next question you will have to ask yourself shortly after – what can be done on the website to achieve these goals? If you’ve set goals and made annotations, it’s time to get to analyzing the pieces of data you have. After that, you will be able to spot which pages bring you the most conversions and which pages are your weak spots and need to be optimized urgently.
The reason why a landing page is highly convertible, or has a high bounce rate, is determined by it’s copy.
If the copy is the element that providing the information, the design is responsible for experience the user will meet when visiting your web page.
Many businesses (and SEO agencies as well) are so quick to start a search engine optimization campaign that they ignore and neglect one of the most important pieces of successful SEO.
You can throw large budgets at link building and content marketing but if the on-page optimization is not up to par then the website will never reach its full potential in the search engine results.
URL structures that contain lengthy drawn out descriptions with numbers and characters are not SEO friendly at all. On the example page we link out to Google's nonprofit grant page, which has very impressive metrics. This doesn't mean you should stuff the title with multiple occurrences of your keyword, as this can actually have a negative impact on the SEO.
A page that lags and loads slowly will not only weight down your SEO efforts but it provides your visitors with a poor experience.
It takes just seconds to install a social sharing plugin or code on your site and there is absolutely no reason your content should not have this option.
As a general rule, we suggest using it once within the first 100 words of the page content. This is the little description that is displayed in the search results under your page title and URL. Don't focus on the length of the content, although each page should have a minimum of 300 words so the search engines have enough content to crawl. This is a great tool that will assign a grade to your on-page optimization for any URL and keyword that you input. So without further ado, let’s find below the 3 most important on page factors we must implement every time in order to maximize our websites effectiveness.
Study after study clearly shows that in order for our website’s pages to rank as high as possible we must place our most important keywords at the very beginning (or as close to the front as possible) to page’s title tag. The way this will happen is that when a user performs a search using a page’s targeted search term as a query, your page will show in SERPs with your targeted terms bolded both at the title tag and at the Meta description section. In this way not only we increase our chances for a click and further engagement to our websites but also we decrease the possibility for a bounce back that will happen almost instantly if a user visits a page and can’t find information relevant to his query. But what hasn’t changed is the need for solid on-page optimization practices that can weather the often-volatile environment of search engine results pages.
He teaches PPC, SEO and web analytics classes for marketing and business professionals in the San Francisco-Bay Area and throughout the U.S. We constantly evaluate your campaign, conversion rates and competition in order to refine the SEO strategy, adjust the budget and explore the areas that generate the most traffic. A careful research plan will provide you with all the necessary information about which keywords have the highest profitability for your business.
A right evaluation of these parameters and a considerate weighing of their pros and cons will lead to a successful campaign. Content that directs visitors to specific pages of your web site, has original and informative text, is on topic and contains relevant keywords will add extra value to your SEO strategy.
It is important to bear in mind that search engines do not evaluate web sites based on the number of links, rewarding the most linkable ones. Furthermore, a strong social presence will make your web site more SEO-friendly and will increase your exposure rates. However, most businesses fail to create and execute a solid Social Media strategy and that is why they have not seen results from social SEO. What if it meets the highest design standards, but nobody can find it when searching for businesses like you?


However, results are usually achieved through several tasks that take time to be implemented and recognized by search engines.
This is essential because it enables you to achieve higher profits from your incoming traffic with no additional costs. Conversion optimization is an analytical process too, so the numbers are the things you will need to work on.
It doesn’t matter if you want to reduce the bounce rate, gain more sales, or improve the the user’s experience on site. A +10% in revenue, +5% in sign ups to the newsletter, longer time spent on site or more conversions? It would also be highly useful to make notes and annotations to have a point of reference for your historical results. The better impression your website makes, the better the chance is that the user would convert.
Post-conversion experience is not an element of optimization, but is important from the customer service point of view. It’s about making a data-driven hypothesis, testing and choosing the best option and testing again. Our definitive on-page optimization guide is designed to help you make sure that your website is properly optimized. The following are the most important on-page factors that need to be addressed prior to starting any search engine optimization campaign.
The domain authority (DA) of the page is the highest rating of 100, while the page authority (PA) is 89.
Include it just once as close to the beginning of the title, but remember to keep it natural.
This translates into a high bounce rate, something that can have a negative impact on your search results.
Lightning fast hosting is well worth the cost, and if you are serious about your website performance then make sure you have a quality hosting service. The meta description is your way to grab the attention of the individual performing the search and get them to click on your website. Some blog posts can get their point across in just a few hundred words while some will require thousands of words. You can then view the suggested improvements and then re-grade the page to see how your changes improved the grade. As a consequence the bolding effect of part of the title tag and the Meta description text will increase significantly the chances of the user clicking your SERPs listing.
Taking into consideration the billions of queries searched monthly, choosing the appropriate keywords for your SEO campaign is the most important step in order to amplify your web site traffic. On the contrary, they prevent this kind of abuse by placing emphasis on the quality of a link pointing to your web site. We will help you stay ahead of the curve, drive more traffic and find targeted prospects and future customers. Anyone not prepared to participate will suffer with less rankings, exposure, traffic and sales.
Depending on the resources, the budget and the market where the campaign will target, our team will define the ideal procedure for your business in order to increase traffic and potential customers. Use only the most important information and don’t distract your users with unnecessary elements. Try to build relations with your new clients and ensure, that they made the right decision and that working with you is a good investment. If you want to achieve your goal, you should always make the right considerations , in order to make progress and minimize risks.
If the visitors that land on your website view your content as interesting and there is an option for them to share it they will do just that. This is a quick way to receive a penalty and it also greatly lowers the quality of your content. Even though many say it doesn't impact rankings it is a great way to attract attention to your result in the search results.
Page optimization is the core of making your web site visible and friendly to search engines. It is about providing quality content that is organized around a theme and offers valuable information to your visitors.
Search engines prioritize a link coming from a respected web site that is relevant to your industry. If you do not keep up with search engine algorithms, you will never convert visitors into prospects and paying customers. It takes time to execute on your strategy, to research your keywords, to create unique content and to build more links and authority. All together this is a very relevant outbound link as it relates 100% to the page content and has great authority. In the example page we provided we have an infographic and videos that does a great job of keeping the visitors on the page.
In this case, the subject of your article should have something in common with your website content.Off Page SEO Tip #3: Do Not Buy Nor Sell BacklinksWhy do not buy backlinks?




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