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A shampoo maker might use persuasive advertising that suggests the ingredients in its product are ideal for nourishing a particular type of hair.
Persuasive advertising can intend to make a consumer believe a particular brand of product, such as mouthwash, will lead to a greater likelihood of business success. Persuasive advertising is a component in an overall advertising strategy that seeks to entice consumers into purchasing specific goods or services, often by appealing to their emotions and general sensibilities. One of the more effective approaches to persuasive advertising is to focus on specific benefits of the product.


Another approach to persuasive advertising is to convey the perception that using a given product will help an individual be more successful with some area of his or her life. It is important to note that persuasive advertising does not actually state that if the consumer uses a given product, the effect illustrated in the advertising will automatically take place. In fact, I think many people, myself included, are less likely to buy a product if it is clear that they are being especially persuasive. These include fantasy- the idea that your life will somehow improve by using it-, nostalgia, and of course the bandwagon idea that everyone else is using it and you should not let yourself get left behind.


For example, most food advertisements try to sound informational, but use many persuasive words and images.



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