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When you are establishing a marketing plan, you can have a plan that is up-to-date or you can have a plan that is guaranteed to fail. Many businesses make the mistake of over-planning up front and never looking at their plan again. The Grasshopper Team loves sharing tips, tricks, advice, and how-tos with entrepreneurs around the world. Marketing Plan - Marketing Plan Sample - Marketing Plan Example - Marketing Plan Template - Marketing Strategy - Marketing Strategy Plan - marketing planning process. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
That may sound a little harsh, but stop and think about how much things change in the span of a few months or even a few weeks.
You are likely to have a number of changes in your business that will require a new marketing plan.

If customers are changing their behaviors or losing interest in a particular type of promotional effort, it is essential that you adjust your marketing plan. Take the time to routinely go through your plan and make sure that your strategy is kept current. Instead, you should learn to frame your plan as an ongoing development that needs to be revised regularly.
You should periodically go through your marketing plan and make sure that you tweak your strategy. If you are in a technology field where new changes are taking place on a regular basis, you may need to update your plan on a biweekly basis. If you lose a lot of capital, you will have to create a leaner marketing budget and change your plan accordingly. There is no point going forward with a plan that isn't going to provide you the benefit you are looking for.

This will help you be sure that your marketing strategy will survive the next stages of your business. On the other hand, if you are in an industry that has been fairly stagnant, you may not need to update your plans more than a couple of times a year. The same goes if any of your key employees leave, as your marketing plan should be based around the strengths of your employees. If you are noticing a lag in your sales, it is probably a good time to take a second look at your plan.

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