Ppc landing page conversion,cell phone marketing strategy 6th,content marketing lab,video intro maker software 4.2 - New On 2016

Browse landing page designs for business, marketing, and product selling, to capture leads and increase sales from our 1200+ converting landing page designs of all top most categories. Get a clean, creative and converting custom landing page design for your business marketing campaign to promote your business effectively. For this reason, I thought it would be a great idea to simply analyse a selection of landing pages, highlighting the main pros and cons to each one. A clearly structured landing page with information of a navigation menu and one sidebar to the left of the content. Sainsbury’s use bullet points with the rule of three to persuade the web user over to a conversion.
However, there is a lot of content on this page which might affect the exit rate of this page.
The page uses a dynamic slideshow of animated pictures to show off the range of cars Ford have. The navigation menu by Ford is very small so that the majority of the space is kept to images. However, there is a lot of choice for the web user in the sense that there are tens of links to potentially click on. Like with Sainbury’s, Money4YourMotors have used the rule of three (but, in this case, rule of four)  bullet pointed to win the web user over. The page is simple and has not much content so it doesn’t give the web user the potential to lose interest quickly.
However, the logo design lets this landing page down as it looks cheap and unnecessarily colourful. The slogan looks even cheaper made, which begs the question how a company can produce such a cheap looking logo and slogan. The whole design of the landing page is clean and encourages the web user to scroll down the page, showing different mobile contract options, which is what BuyMobiles wants.
However, no figures are displayed regarding pricing for any mobile phones or contracts above the fold, implying that they are not something to brag about.
It is not surprising to see a fierce level of competition for such a keyword search phrase. Looking at Party Delights’ advert itself, it ranks number one and does not use any type of ad extension. This landing page Party Delights have chosen is very similar to the homepage with the only differences being the central linked images that involve Halloween decorations. The central area is filled with images of Halloween decorations which will keep the web user on the landing page for longer (as it directly matches what he or she searched for on Google). The navigation menu is both to the left and top of the landing page, showing many options to which the web user could click onto.
Some of the images are cut off which will entice the web user to scrolling down the landing page to see the content below the fold. You’ve probably heard numerous times that landing pages should contain your keywords, be attractively designed, and provide sufficient information for the customer to make a sales or registration decision.
While viewing these pages, however, remember that you never really know if a landing page is effective unless you test it and look at conversion data. I immediately knew I liked the page’s short length, simple design, and rich colors framing a white background. The page seemed divided into nuggets of helpful information, including a short description of the Rosetta Stone product, videos illustrating the product, and the company’s various Spanish software offerings.
The landing page’s text included my keywords “Spanish” and “learning,” which helped me know I had reached an appropriate site. Additional benefits of this page include a quote about the company from a reputable news outlet (The Wall Street Journal), a discount and free shipping promotion, and an advertised six-month guarantee. The first thing my eye was drawn to was the free shipping promotion, something I’d likely be excited about if I needed high thread count sheets.
The images are nice to look at, and descriptions cut off before they become too overwhelming.
To order a product you just click on it, wait for a new page to appear, and select “Add to Cart.” The lack of strong calls to action on the landing page can actually be viewed as a classy move on the part of Egyptian Cotton Collection.
The left column of the page includes a list of the different categories of products that Egyptian Cotton Collection sells, as well as information about its new products.
Restore Pro’s landing page is designed in such a way that your eyes want to look at every section. If you fill out the form you will be contacted by the company “within minutes.” That is certainly an enticing offer. This call to action at the top of the page stands out with its white font and red background.
Other smart landing page practices include an easy-to-read bulleted list and Better Business Bureau accreditation logo. Whereas other ads with these keywords led to a landing page showing wall mount mailboxes as well as mailboxes intended for a pole, this landing page only contained information about wall mount mailboxes.
This page pretty much shows me all my options, ranging from hand painted mailboxes to brass mailboxes to stainless steel mailboxes. If you are serious enough about a certain concert you can click on the link, and then get an image of the venue’s seating. I like how the page contains a chronological and comprehensive list of the upcoming Pearl Jam concerts, their locations, and the price the tickets start at. Other landing pages containing Pearl Jam concert ticket information didn’t display any price information. The left side of the page lets you narrow your search by location, date range, or day of the week. Hopefully these landing page examples have provided you with ideas for how you can improve your own landing pages.
There is no real need for Amazon to change the design of their website because everyone already knows how to navigate themselves around Amazon. The great thing about the landing page, though, is that anyone can view it and find exactly what they want from it. Straight away, I am surprised Microsoft managed to get #1 spot since the advertising campaign for the S6 Edge and S6 Edge + has been rather large in size by Samsung.
Looking at the advert, it is clever in associating the smartphone with Microsoft more than Nokia (maybe Nokia is not a good make any more when compared to the likes of Apple and Samsung)? Unfortunately, it just seems like Microsoft have not put much effort into this landing page and seem to have used a standard page on their website as their landing page for this campaign. High profile testimonials: Big trust factors come from these testimonials and they help describe the benefits at the same time as showing off the exposure the service has received.
Social sharing location: People are more inclined to share something right after they actually get it. Preview: People react well to the psychology of try-before-you-buy, so adding a preview of the eBook (first chapter or a few choice pages) would help people know what they are exchanging their personal data for. Confident benefit statements: All of the statements in the main content area are titled in a way that makes the company sound very confident in their ability = trust x10.


Validation: They jump right into showing off the famous publications that have featured their company.
Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). Use of Copy Highlighting: Highlighting the word inefficient is good, but it draws your attention away from the headline. Encapsulation: The form area is nicely highlighted by the box that draws your eye to it through the use of contrast and encapsulation.
Benefit Statements: the page is kept simple in terms of copy, and the 3 points at the bottom of the page focus on benefits, which generally appeal to people more strongly than features.
Tugs at Your Heartstrings: The photo is emotive, especially with the dog staring you directly in the eye to make a connection and keep you on the page. Content chunking: The page is broken down vertically in a way that makes it easy to digest.
Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Benefit based headline: Indicates that there are other options out there, but this is a better way to do it. This is the modern apple-esque equivalent of the old-school long sales letter landing page. The price and call to action to buy the app are nicely positioned above the fold, leaving you to explore the page knowing how to interact when you are ready.
Proof of concept: The photo gallery at the end caps it off nicely by showing that you can take great photos with this app.
The reviews beneath the phone are highlighted in red, making them the most important visual aspect of the first screen. Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel. The links at the bottom of the page still go to external microsites (click the image to see the full screenshot). Considering the viral quality of the design, I’d like to see some type of “Share This” social media button (Facebook or Twitter). After clicking through to the destination page (a sign up form) – I noticed that the application can be used on an iPad. Ok, this one’s a touch controversial as it was created by one of the co-founder’s of Unbounce (Carter).
Social Proof: the Facebook widget shows photos of anyone you know that’s “recommended” the page alongside a count of smooth music fans.
Provide a clearly stated secondary headline beneath Smooth Sailing, which describes what the event is.
Throw up a lightbox style popup with a Map to the location “The Biltmore” – to prevent people leaving the page to figure it out. Positive language – Rather than providing lots of copy to ready through, Shopify has created five bullet points. Clear CTA – the CTA is clearly positioned and concise – there are only three fields to complete, lowering barrier to entry and making it more likely that the user will complete sign-up.
Supporting information – their supporting information is comprehensive, but delineated from the main sign-up area, so as not to cause confusion or draw the user away from the sign-up process. Our high quality professional custom landing page design will convert your business successfully. This makes it clear that analysing real life campaigns not only will help you gain information on how the big companies use PPC, but also make you aware of mistakes some PPC campaigns make too so you can be sure it does not affect your campaign.
The fact the button to be clicked on is below the fold of the page will cause the CTR of this page to decrease.
In this article, with it getting ever closer to the 31st October, I thought it would be a good idea to see the type of campaigns that appeared for the Halloween rush. This is because it is absolute prime time for adverts to start appearing for Halloween – it is not too early to start making campaigns for Halloween neither is it anywhere near too late (even including postage delays). Although in the past I have said that adverts should use at least one type of ad extension as they will benefit the click through rate greatly, I can see why Party Delights chose not to. We all know that everyone loves a discount code as it makes them feel they are saving tons of money (and it also keeps the web user on the landing page for longer so a very clever tactic too). This will enable Party Delights to advertise their full and complete range of Halloween decorations. I typed the keyword phrase “learning Spanish software guide” into Google, clicked on a resulting Rosetta Stone PPC ad, and this page appeared. Images of the computer software helped confirm the learning tool was indeed software, as I had wanted. Its subtle colors and image of a woman peacefully sleeping put me ease, subconsciously making me amenable to the company’s products, I think.
Next I was compelled to read a little of the company’s sales pitch, which emphasizes the relative softness and affordability of its high thread count sheets. If you’re on a budget, you can click “Price” at the top right corner to have the least expensive products shown first.
Because it is set away enough from the page’s principal text and images, and its images are relatively small, it doesn’t distract from the essential content. I like that, as I feel reassured in my ability to easily absorb all the information presented. The words “emergency,” “fast” and “minutes” are sprinkled throughout the page’s text, speaking to a customer who likely needs speedy service. I typed in a relatively generic keyword phrase because I wasn’t sure what type of wall mount mailbox I wanted. The call to action “SHOP NOW” directs you to another page where you can see all of the mailboxes for sale of that particular type. The top of the page mentions the “115% Price Match Guarantree” instead of the “115% Price Match Guarantee.” Make sure you catch spelling errors on your own landing pages, as they can hurt your credibility.
But I think for this type of product (concert tickets), the extremely simple design is actually very effective. I didn’t specify a location because some people are big enough Pearl Jam fans to travel far to see one of the group’s concerts. There’s no point in seeing what a concert ticket looks like, and if you’re a Pearl Jam fan you already know what the band looks like. While true fans will click through to another page or two to get that information, it’s nice to cater to your potential customers by being upfront with costs. The RestorePro page, for example, tells users to call a particular number and complete a registration form.
The Rosetta Stone page, for example, has a short landing page with small nuggets of helpful information. It's always easy to speculate on how good or responsive a web page (or anything) is, but where is the DATA?
As well as this, I have found in the past that some businesses create a PPC campaign even though they are ranked #1 organically for a certain keyword and that there is no other PPC campaigns bidding for that keyword.


Everyone knows who Amazon are and how they work so there is no need to go into any more detail than they already have. The description makes clear that it will be even cheaper with possible free delivery and the reviews makes clear that Amazon are trusted and rated highly by web users. There are lots of internal links to encourage the web user to browse through their whole selection of books.
This is because it is a click through landing page where web users have to click on a link that takes them to a more specific page to what they want.
So, if you can guide this traffic to a landing page which makes Microsoft’s smartphone look the best, then there is a chance they will buy that as it fits their needs of seeming to be the best smartphone of 2015. The description of the advert is packed with features of the smartphone and has a call to action at the end which will serve to be effective in increasing the CTR of the advert that tiny bit more.
No wonder Microsoft Windows Phones do not have much market share at the moment with campaigns like this! Knowing what you know about landing pages puts you head and shoulders above your contemporaries. By limiting this to 10 tips, they stand a good chance of increased conversions by providing an easy to consume resource. I was worried when I saw the contact us button at the bottom (thinking they were mixing click-through with lead gen) but it just pushes the page back up to the form. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA).
They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). Which is actually a good thing in this case, as the sub-header is where the meat of the headline is.
The destinations are not comparable to the main CTA and shouldn’t give visitors the chance to wander.
The CTA’s load in a lightbox, where I would expect them to move you on to another page to sign up.
They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions.
This is a great way to develop confidence in your visitors, letting them know what’s in store for them. I’d recommend making it subtext in the button to reinforce the lack of a signup barrier.
Make it clear which fields are required, this will make the form appear shorter than it is.
You’ve probably seen the less trustworthy ones before, where the writer uses reams of ultra persuasive copy to convince you that, despite being an average Joe, they have managed to build an online internet business that prints money.
The target customer already has an iPhone, so they are used to seeing beautiful design with apps placed in context with their intended use. Professional photographers that just want a cool app for their phone will find this convincing. While I would normally recommend the CTA get this level of attention, it really pushes you towards what is often the swing vote in a purchase – what other people say. If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start.
To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below. This keeps visitors on the landing page instead of wandering off onto another page – and away from your conversion goal. The call to action is very obvious, using conversion design principles (whitespace and contrast) and has text that explains a key benefit (that you can try it for free). It would be a great test to have a video on the landing page that plays inside an image of an iPad.
They have made their advert look very simple and not rich in text so out of the three adverts displayed, it is the easiest to read and digest (which will result in web users reading it first).
It just asks you for your type of damage, your name, your email, your phone number and your city.
People considering buying Pearl Jam tickets as a gift might be interested in learning a little more about the group’s music. Amazon has become a formidable force online in the last ten years with just about everyone everywhere using them on a regular basis to buy their every needs. From the title, we can gather that, financially, Amazon is a good place to buy books as they are cheap.
As well as this, the vagueness of the iPad Pro’s advert made sense too as Apple wants web users to explore the tablet on their landing page. Yet the 6 feature links take you away from the page (more leaks) – when THEY should be the one using lightboxes to expand on the feature details without moving away from the page. Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce. Oprah consistently appears happy, using a strong personal connection (direct eye contact) to make you feel comfortable.
Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated.
The compelling design kept me on the page for a long time and more importantly, made me want to share it with other people. Showing the tool in action could provide the extra information required to inspire a sign-up. Phrases such as ‘Easy to use’, ‘Secure’ and ’20,000+ Store’ breed confidence in the user (as does the tick icon). So, I guess, in some cases, where the general market of adverts use ad extensions, it is sometimes good not to use any ad extensions to differentiate yourself from competitors. For this reason, it will be extremely helpful to look at how they use pay per click advertising considering that everyone knows the website layout and brand name of Amazon.
With it coming ever closer to Christmas, you will start to find all of the major smartphone manufacturers starting to release their flagship phones in preparation for the Christmas rush. So, to illustrate these USPs, Microsoft could have made the landing page in a similar style? It’s also interesting that Amazon is the only website that created a PPC campaign in the top five organic results. For this reason, I will be analysing a PPC campaign by Microsoft showing off the Nokia Lumia series. Video marketing specialists Turn Here highlight good conversion improvement numbers and the side benefit that properly optimized video can be 53 times more likely to reach the front page of Google search results.



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