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Van Dyke also reinforces a message I have repeatedly blogged about – you must have a marketing plan in place to direct your efforts. Lastly, the article provides in-depth descriptions for the various roles and job titles within the marketing department. I am a design novice, and when faced with the idea of designing a logo for my business, I felt overwhelmed. I want to thank you so much for all your help with the business development plan.  I will continue to recommend you to anyone with marketing needs, and I wish you all the success you can stand! At Associated Structural Engineers, Inc (ASE), we had a need to start getting our name out to prospective clients. As a small West Texas law firm without a fully devoted marketing department, CM2 Marketing has helped us so much by coming up with outside-the-box legal marketing strategies that we do not otherwise have time to come up with on our own.


I first met Lisa in 2004 when she joined Godwin Gruber, where I was practicing in the appellate section. Va Dyke provides an intense analysis of the importance of marketing and tips for making the best use f the marketing function within the legal industry. Lisa held my hand throughout the process, and even (gently) pulled me along the right path when I needed some prodding. I knew I wanted to create a newsletter to reach out to clients and potential clients but I didn’t understand exactly what format we needed and wanted. CM2 helped to clarify the process and weigh the various options to help us determine the best course of action. And, for those who aren’t ready to invest in a full-time marketing role, your needs can easily be filled through the use of contract marketers.


She quickly gained knowledge of ASE and wrote bios of our key associates and helped us establish concise statements describing ASE and our mission. The work Lisa created provided information about ASE to allow us to create the beginnings of our web site and gave us a clear direction for our marketing plan.



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