Pricing strategies for business markets ppt,best cloud video editing software,video converter android whatsapp,el marketing social ppt - PDF 2016

If you are following this series of articles on the basics of Art Marketing you already know that a traditional way to describe marketing is called the Four P’s.
The 4 P’s Pricing is an important part in well known marketing model known as the “4 P’s”. There are times where you may want to sell your art for less than it cost you to produce (including the cost of your time and a reasonable profit) but you should have a good reason to do so. Depending on the type of art you produce your competition may have a large effect on what you can charge. With this strategy you keep the price high and try to instill a perception that your work is of the highest quality, the best investment value, is only for a select few and worth the premium pricing.
Experiment with your pricing strategy, try different prices with different markets and distribution channels. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
This paper aims to analyze the fruits and vegetables market landscape and reveal the major differences in this industry between Italy and Romania, and make a comparative review of the influence of several key business drivers (e.g.


TABLE 1: Direct payments from the EU per eligible hectare in Romania and Italy (source EUROSTAT).
In order to make this work you need to keep records and have a good idea of the costs associated with a particular piece of work.
The main reason for selling below full cost is to get a foothold in a new market or gain market awareness.
In order to make this strategy work you need a exclusive brand and you have to deliver a premium product. If you can mass produce your work and sell it at a low price you can make a lot of money – no judgments here on your work, only business success. But don’t forget you need to cover all of your costs in order to have a sustainable business! Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization.
These pricing strategies may vary by market served, product attributes such as size and quality or where you are in your product (art) lifecycle. Remember that you can vary your profit level, but not covering your costs is not a sustainable business model.


If you have a strong brand your buyer may be less concerned with what others are charging and more concerned with the value that you provide. Assuming that the price level is a key purchasing driver and also that profitability of fruits and vegetables growers is a pending competitive issue in the European Union, especially at small and medium sized producers’ level, this paper concludes that producers should focus on obtaining higher yields, enlarging farm sizes, strengthening the actual producer organizations and establishing new associative forms, capable to increase their negotiation power with retail chains and local authorities. If you are successful with the Great Deal Strategy then you may want to consider moving some or all of your products up to the Premium or Luxury Item Pricing strategy as you build your brand and customer base.
While this strategy may be initially profitable it is not very sustainable unless you want to continually reinvent yourself and possibly have to move frequently.
They should also focus their strategies in becoming more competitive by accessing the latest agro-food technologies and implementing stronger trade initiatives.



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