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Xiaomi Mi 4 has more RAM and third gen Snapdragon 801 chipset along with all LTE connectivity that is slim and more compact.
With every device in budget have taken tradeoffs to ensure that cost that can be brought down.
With high end iPhone’s and Android phones, Mi 4 is fulfilling all expectations without costing much to your pocket. The Mi4 and Mi3 handsets come with 5” IPS LCD that comes with 1080*1920p screen resolution and 4 ppi pixel density. The handset has an exceptionally beautiful look made with metal like body with glass front. Xiaomi has a 13MP rear facing camera that comes with LED flash and 2 MP front facing shooter. In the smartphone market with high smartphone demand, the growth of 3G and 4G networks that is the combination of improved skills and expertise that has seen various Chinese handset makers emerge from a pack with confidence. Saurav is Lead Android Developer at zopper and he also contributes to latest tech buzz news on zopper blog. After all, launching the Mi5 with the Snapdragon 810 on board would give the device a laughably short live, but launching it with the Snapdragon 820 would make nearly two years since the last Mi flagship smartphone.
Should the Xiaomi Mi5 be looking towards flagship worthy specifications, and come with today’s price tag, the Chinese company just might have yet another winner on its hands. Its also expected to be available in two storage options of 16 and 64 GB, with a 16MP rear shooter and a 3000mAh battery pack. On June 6, 2010,  eight partners came together to co-found a software startup that would create a new custom ROM based on Android. Jun launched the startup’s firmware, called MIUI, in August, 2010 and soon realized that his company had to build hardware to go with the MIUI experience. In the second quarter of 2014, Xiaomi shipped more than 15 million of its devices, compared to 13.2 million of Samsung.
For example, if you want to price your products at a premium (think Apple), the product needs to have a unique positioning, in terms of USP of the product or a never-before-seen innovation. GPMT or Gross Profit Margin Target is what the companies usually look at when trying to set prices.
In a typical manufacturer-distributor-retailer model, the manufacturer aims for a GPMT of 50%, that is it wants to sell the product at twice the cost price. By now it should be easy to understand that when you are buying a product, you are paying not just for the cost of the material, manpower etc involved in it, but also for the profit margin (quite obvious) and the costs incurred in marketing, brand positioning and advertising. A typical smartphone maker puts its products on shelves of thousands of its retail stores across geographies which incur staff, real-estate and maintenance costs. Now imagine a manufacturer that takes several parts out of the above equation, doesn’t believe in traditional advertising, shuns the concept of retail stores and chains and decides to do all its selling online.


Xiaomi also shuns traditional models of advertising and depends solely on Social Media marketing and word-of-mouth.
In the past too, many Chinese handset players have entered the market with low-priced phones. Barra believes that the smartphone industry from China has already left a significant legacy over the last couple of years. This article is Part-2 of the YourStory exclusive interview with Hugo Barra, Global VP, Xiaomi. In the 3rd part of the interview, we speak to Hugo Barra about the MIUI and the privacy issues.
While, the Mi 4 has 13 MP unit with dual LED flash and an 8MP front facing camera with dual LED flash and 8MP front facing for clicking selfies.
While we’ve seen quite a few devices from Xiaomi this year, the company has been strangely silent in the flagship smartphone segment, choosing to launch phablets instead.
Xiaomi is after all a relatively new company in the smartphone world, so its hard to predict the company’s launch schedule when compared to giants such as Samsung and Apple. The Xiaomi Mi5 has been rumored to come with both the Snapdragon 820 and the 810, but we’d expect it to skip on the latter, as mentioned above. But nothing can really be said for sure unless Xiaomi provides any more details about the Mi5, or some new information surfaces in the perpetual rumor mill regarding the device. Like us, tweet to us or +1 us, to keep up with our round the clock updates, reviews, guides and more. The startup wanted to create an easy-to-use interface that could provide added functionality to Android. The first handset was launched in August next year – the Mi One, a top spec phone with a great price way ahead of its time. You can then employ the WTMWB pricing strategy – What The Market Will Bear, and try to sell at premium prices as fast as possible before the competition gets on to your USP and tries to undercut you. In simple terms, it is the gross profit margin that they need to pay back their expenses and generate positive net income and cash flow.
This, of course, on top of the extravagant spending that goes into grabbing the eyeballs of customers, advertisements – print, digital, banners, hoardings, TV ads etc. This ensures that it doesn’t have to worry about the costs of warehousing and distribution. It is looking to make money, not on its hardware, but by selling apps, games and special Android themes and Internet services on top of its custom MIUI – a pricing strategy very well-adopted by the e-commerce behemoth Amazon. But with low prices, tagged along the low quality as well, giving the Chinese market a bad name. The fact that Lei Jun launches the phone in typical Steve Jobs-esque manner and attire doesn’t help their cause.


On that account one would say that being compared to Apple is a great thing,” Barra starts off. Talking about products from China, Barra mentions Oppo, OnePlusOne and Huawei who have come out with world-class products. In case you missed it, here is Part 1 of this interview where Barra talks about his lessons from India and Mi’s future plans for India. These two generation handsets are ready to clash with features like loaded benchmark, cameras rolling and charge batteries.
The exterior of this handset is made of plastic and phones gives a premium look with metal like body.
The Mi4 was launched way back into July last year, making it nearly 15 months since a flagship upgrade from the Chinese starlet. Nevertheless, many expected the Mi5 to come by November at the very least, but Xiaomi just might be caught in a bit of confusion regarding the device’s chipset.
When it comes to pricing, the Xiaomi Mi5 will be similarly priced as the Mi4, with the device allegedly expected toset you back about $320.
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Within four years of its inception, Xiaomi has gone from being a startup to a $10 billion upstart and has every smartphone-maker in its cross-hairs, as it keeps undercutting on price and sells high-end specs at low prices. But price is determined by several other factors like branding, positioning, marketing, and many times more important than most – psychology. But ask anyone from the Xiaomi team on their comparison with Apple and they will start off with their admiration for the Cupertino-based phone maker. We have the Software engineering horsepower of a Google, the design ambitions of an Apple and the e-commerce platform and customer service focus of an Amazon.
Lei Jun didn’t want to spend money on marketing, so his crew began building brand awareness in forums. And the price there can be much lower, because the price on e-commerce is essentially fulfillment and shipping cost,” explains Hugo Barra, VP Global, Xiaomi while exclusively speaking with YourStory.
Unlike other bigger players who discontinue their models after 6-8 months in the market, Xiaomi sells it products for upto 18-20 months after launch.
If you want to choose a handset that does not affect your bank account and comes with high-end flagship.
This means that, in accordance with Moore, the price of the individual components go down while the price of the phone remains constant throughout.



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