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If your marketing effort has been filled with big ideas and good intentions, but little tangible results, you aren’t alone.
Here are five easy steps you can use to market yourself and your real estate practice.  No matter what your budget, they will help you grow your business and increase your revenue, while eliminating the need to chase after clients. A free offer or incentive is an incredibly productive way to engage the previously identified key market, and creating this offer is usually quite easy.
A simple, one-page website is just the thing real estate agents need to promote free offers and capture contact information. As people sign up for the free offer, they become part of a master list that you should regularly contact and market to. Through basic advertising on sites such as Facebook, Google, LinkedIn, Bing, and others, even the smallest budget (less than $100) can drive traffic to a newly created landing page or website to increase views and grow that contact list.
This five-step strategy to increase your clients and revenue is straightforward, but the benefits will be vast, no matter what the focus of your real estate practice. To read more about these five steps, pick up Mark Satterfield’s book The One Week Marketing Plan (August 2014; BenBella Books). About Mark SatterfieldMark Satterfield is the founder and CEO of Gentle Rain Marketing, Inc and author of THE ONE WEEK MARKETING PLAN (BenBella Books; August 2014).

There is a secret in the real estate business and the big real estate companies don’t want you to know about it. Knowing what kinds of marketing are effective is important for every real estate professional and separating out the hype can be difficult. Real estate companies would like their real estate agent’s brand to rely on proprietary company marketing services as much as possible so that the brand loyalty and clientele that you build doesn’t walk out the door if you do. Real estate companies sell a brand, training, office space, bulk advertising discounts and marketing. Using the company website may be the only viable way to get your presence on the web when you are first starting out but as soon as you cash that first big commission check get your own website. If location, location, location are the three rules of real estate then network cubed are the three rules of marketing.
You knew that already but what you didn’t know is what they sell and who their customers are. The ultimate question for a big real estate company is not “Will this sell houses,” or “Will this attract home buyers,” but rather “Will real estate agents pay for this,” and “How much will they pay?” Real estate companies are not the only ones selling to real estate agents. Either way you go, be prepared to commit resources (your time or your money to pay for someone else’s time)to maintaining, updating, and optimizing your site for search engines.

You can get great recognition with your face on a billboard but real estate agents are in the business of providing valuable service, knowledge and guidance in the largest purchase of people’s lives. Web designers, SEO developers, printing companies, direct mail providers and real estate industry associations are lining up to sell marketing solutions to real estate agents. Here are two of the most effective marketing strategies, one old and one new that can work for you. Most large real estate companies and real estate organizations encourage agents to utilize their personalized section of the company or association website. Respond to emails as quickly as possible (an hour or two maximum) and if someone includes a phone number, call them.

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