Real estate marketing postcards just listed,best online job sites 2014,create iphone app marketing video free - PDF 2016

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It’s quite true about the saying – There’s no second chance at making a good first impression.  In today’s media rich environment advertising is being thrown at you whether you are online or off line.
Today’s “Postcard of the Week” immediately grabs attention with its adorable and vibrant images. There’s so many impressive ways to market, but one of the most time tested real estate marketing techniques is sending out Real Estate Postcards.Real estate postcards? As an advertiser, you have about 2 seconds to grab attention of your prospects before your ad goes in to the trash, recycle bin or gets deleted. As a Top Producing Realtor Mary Ann is the recipient of numerous awards for sales and marketing with multi-million dollar sales volume.
All registered site members receive full access to our articles, whitepapers, planning tools, and multimedia files. In a creative way she is letting her clientele and neighborhood know that she is “still here” and that they will still be getting the outstanding service they are already accustom to, just under a new brand.
Real estate postcards may not be any of those things, but in many ways, they’re better. Let’s take a look at a few of the reasons.We asked 50 experts for their best real estate marketing idea. Whether you use a mailing list you’ve personally curated, or one that you’ve purchased from a reputable service, you can target only the people who will most likely respond to your call-to-action.Break Through the ClutterPostcards are the epitome of a brief, punch message. Instead of sending a letter that your potential clients must open to read, your postcard is already opened.
You lessen the clutter in the mailbox and the possibly that your letter will be thrown away with the junk mail.Relatively Inexpensive to Do in Small BatchesThe average price to do small batches of real estate postcards is less than $1 per card. Of course, the number skews much lower as you order a higher amount of postcards.Special Postcard Offer: Get 1,000 postcards printed with free your first order with PostcardMania!
Realistically, don’t expect to receive a huge amount of traffic after your initial round of postcard mailing.
Postcards help you get a few leads in the short term, but where they really shine is in the long-term. The more a potential lead is exposed to your business, the more of a brand awareness you develop.Shows Your Marketing ChopsWhen you send real estate postcards with current listings, it communicates something even stronger.
It conveys the message that all of your clients are treated to an aggressive marketing campaign, so the seller may feel more confident in choosing to work with you.
Click here for more creative real estate marketing ideas.How Much Do Real Estate Postcards Cost?Now that you’re convinced about the effectiveness of real estate postcards, it’s time to get into the nitty gritty of price. It’s important to go with an established company that may seem more expensive, but won’t hit you with hidden fees.For the sake of simplicity, PostcardMania is an excellent option to consider. The rates decrease as the quantity increases.Be aware that these prices do not include the service and set up fee. The addressing fee at PostcardMania is .05? per card for mailings over 1,000 pieces, with a minimum addressing fee  of $45 for mailings of less than 500 cards.What’s included in a mailing service? Here’s how it breaks down:In order to get a first class commercial rate, you must send at least 500 cards.

When you send 500 cards, you have the option to send to a 5 digit zip code, at .25? for 500+ postcards. I know it’s a lot to take in, which is why it’s probably easier to use a mailing service.2. Just mention, you were “referred by Fit Small Business” when you place your first order with PostcardMania. Cost of DesignWhen it comes to design, you have three choices–design your own postcard, use a template, or hire a design team.
Templates are often a popular option, because the design elements are set, and there’s no surprises. Cost of Mailing ListYou can procure your own mailing list through your existing clients but, if you’re launching a big campaign, you may not have enough people on your list. The more records you buy, the less it will cost per record.What About EDDM?Besides postcards, another option includes EDDM, or Every Door Direct Mail. This is targeted to a general, blanket area.The benefit of using EDDM is that you don’t need to provide or buy a targeted mailing list. This pdf guide from the USPS takes you step by step through the process of using an EDDM.Who Should You Be Sending To?Depending on your speciality, you can send real estate postcards to potential buyers or sellers, or both. The main objective of postcard marketing is to develop a long term relationship with potential clients.You can target potential clients who hit your necessary demographics. If you specialize in selling ranch homes, send postcards to customers with ranch style homes in your target area. It’s okay to specialize, but be careful not to exclude anyone from using your services.Focus on long term relationship building with your postcard marketing. It won’t happen overnight, but as you continue to communicate your brand through postcard marketing, you will see a return on your investment. People who have received multiple postcards from you will start to identify you as a brand they can trust, which is invaluable when they need to buy or sell a home, or know someone who does.What are the Types of Postcards?There are 4 main types of real estate postcards you should focus on in your marketing campaign.
Just ListedJust Listed postcards showcase newly listed homes that may appeal to your buyer set.
Use the Just Listed postcard to advertise your best homes, and also as a way to introduce yourself to your target audience.2.
If you’ve sold a property and share it with your target audience, they’ll see that someone else trusted you to sell their home–and that you were successful.
Expired ListingExpired Listings are much more personal in approach because, instead of dealing with a wide audience, you’re only targeting homeowners whose homes have failed to sell.
It may not be to share recent listings, but perhaps you’d like to invite potential clients to a seminar you’re hosting, or an open house.How Do You Design a Real Estate Postcard?If you’re not the design type, you’re in luck. Most printing companies offer pre-made templates to go with each type of real estate postcard you’re likely to send. If you’d prefer, you can also collaborate with a design team to make your postcard from scratch, or from a partial template. Professional photo of yourself- Print it in color and make it large enough to see your smile.
Photos of your homes– Whether you’re targeting sellers or buyers, use photos that showcase your current or previous exchanges.

Don’t try to trick your potential leads into contacting you for prices, because it will probably backfire.6.
Your contact information– Include your physical address, but be sure to list your online web address, too.
Having your own domain name shows professionalism.Keep the design consistentYour postcard marketing isn’t limited to one mailing campaign. So, with subsequent postcards, be careful to keep a similar design to your previous efforts. If gloss isn’t your thing, you can also use a professional matte finish for your postcards. Large postcards are also awkward dimensions, and are more likely to get tossed than a smaller postcard that can easily get tucked into a file drawer for later use.A word of cautionDo everything possible to avoid generic stock images on your real estate postcards. Stock images do nothing for your credibility or social proof, and can actually hurt your brand if your target audience doesn’t see real images of your inventory.Likewise, minimize the use of clipart.
Don’t clutter the small space of your postcard with extraneous designs.How Often Should You Send Postcards?According to Rich Levin, “Effective postcard frequency is nine to 12 times annually to your highest-value market, and four to 12 times annually to other targeted markets. That means when the targeted market thinks of real estate, your name should come to mind.”Another interesting statistic states that 81% of sales close after the 5th contact. If you choose to send yourself, you will be paying an upfront annual fee to the USPS in addition to the cost for postage.
If you prefer to farm it out to a professional, mailing costs may be substantially less.How Do You Measure Results?How can you determine the effectiveness of your postcard marketing campaign? Ask for the card backOn your postcard, indicate a value for the client if they return to your office with the card. Once they return with postcard in hand, be sure to record it in your CRM system.Final WordsCreating an effective real estate postcard campaign isn’t time consuming or difficult. It’s an oldie, but a goodie. We asked 50 experts for their best real estate marketing idea.
Just because advertisement and print is losing effectiveness doesn’t mean it should be completely forgotten! It is briefly mentioned in your article but the most powerful thing about Every Door Direct Mail is the ability to view a map of your city broken down by carrier routes. The mapping tool would allow an agent to drill into an area and see a count of residential addresses with age and income prior to producing their mailing. This means when you have a home listed in a specific neighborhood, you can drop a card to everyone else in that neighborhood to let them know you are the agent working on the listing.
If you want to target future listings in a specific neighborhood you can set up a repetitive drip campaign to every mailbox in that carrier route so you will be the first person the home owner thinks of when it is time for them to buy or sell.

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