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This presents a HUGE opportunity for you to help them with this chore and accumulate a lot of names on your database. Here’s a quick and easy strategy to WOW your clients and build your business by sending out “Change of Address” notices. Linda sends out note cards in envelopes but I’d suggest sending out a post card with an eye-catching photo of the home on the one side and the new address on the other. After a few weeks, ask your buyer clients if they got the post cards in the mail and if they need any more printed, or ask them if the emails were sent.

Every time you have a buyer client close, get a list of their contacts and mail a change of address post card FOR them to all THEIR contacts. This strategy leverages off the TRUST your buyers already have with their friends and family… so your mail is seen in a more positive light than when you show up uninvited (as in the case of farming for new clients).
Agent Mike Haywood creates a simple postcard to leverage his network and promote his listings.
Then continue to follow-up with your all your new contacts (now that you have their mailing addresses) with a monthly real estate newsletter that is not all about real estate – so it’s welcomed and valued instead of trashed.

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