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You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month.
A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version. Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour. If today were the last day of your life, would you want to do what you are about to do today?
But you may not realize that browsing Facebook could be a big hit against your data plan too. The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital. The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital. While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico. The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital. Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital.
The scam: An inquiry asking if you accept credit cards before discussing any project details.
The customer often suggests a large deposit on the project, but insists on a rushed timeline. The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately. The prospective client will provide a reason why the third party can’t accept the payment directly. Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project. The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital. The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital. The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital.
The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content.
With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience.
Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions. As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals. The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template. The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them.
The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital. LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company.
LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data.
The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.


However, the question of whether global marketing works is a frequent conversation topic amongst marketers, and the concept of globally-led marketing resources can be subject to much scepticism.
Marketing departments, particularly those in larger companies, seem to follow similar pendulum movements. Global marketing can indeed work, drive synergies and economies of scale whilst preserving specific local needs and cultural considerations.
However, as with most marketing approaches, the key to success is a balanced approach.A  Not all marketing activities can or should be driven from the centre. A global marketing approach does not mean the absence of local, market-specific plans and initiatives.
Global marketing will typically set the framework and parameters within which local marketing operates, whilst giving in-market teams the freedom to control local success levers. Some areas of marketing that lend themselves to being led at a global or central level include branding and brand guidelines, strategic marketing planning and budgeting (with autonomy given to markets within their allocated budget), large-scale marketing campaigns, social media strategy and guidelines, research strategy, and global PR.
Other areas best managed locally include local outreach initiatives and more tactical campaigns, local social media channels and PR initiatives, local partnerships and events, etc.A  Markets need to have some control over the local channels that contribute to driving their success. A tiered market will help you identify territories that might drive the highest potential returns. Too often, operating globally is seen as an excuse to avoid spending time understanding local cultures, customer needs and behaviours, as well as successful and less successful marketing approaches. And yet, it is obvious that a US-based customer is likely to be very different from a customer located in India or SEA. For a global model to work, global teams need to develop an understanding of local markets and establish a close relationship with local marketing teams. Gone are the days when global campaigns and strategies were applied in a blanket fashion across all international territories - it simply doesna€™t work. Globally defined initiatives and plans need to factor in a degree of flexibility to cater for cultural differences. Research the markets and take the time to get to know the international teams you will be working with.
So, you have established key relationships, researched local markets, and defined global marketing plans which you think accommodate local needs where required.
Thata€™s a great start, but dona€™t wait for the campaign to begin to validate your assumptions. A proactive approach will give you time to adjust and revise your plans in the event of a problem. As the time for your campaign to kick-off approaches, there are a few key elements to consider to help it succeed; starting with outstanding project planning.
Appoint a global campaign manager - with responsibility for all communication and coordination around the campaign. Plan ruthlessly a€“ make sure deadlines, responsibilities and deliverables are clear to everyone involved.
Consider time-zones - your timelines must reflect these so all relevant materials are ready concurrently across all markets. Communicate - plans, deliverables and expectations across different channels and multiple times.A  Touch base with in-country teams regularly to provide support and advice and to stay on top of the campaign as it unfolds.
Running a campaign in multiple markets means you will have to be particularly disciplined about tracking results.A  The campaign manager is a good person to coordinate this.
Get buy-in from in-market teams on these targets.A  Share these metrics early and share them all.A  Seeing how each market contributes to the overall success of the campaign might help drive a bit of healthy competition!
Review metrics weekly with the team, preferably on a call or video call, and take actions to address under-performance. Once your campaign comes to an end, make sure you consolidate the insight gained and organise a debrief.
A critical element that makes global marketing work is the relationship you establish with in-market teams.A  An open communication channel is vital in developing trust and nurturing these relationships.
Time-zones will make this a challenge, but it can work, and it will pay off.A  Creating cohesion in the team will go a long way in driving your joined success.
Most obviously, it ensures your marketing strategy is applied consistently (but smartly) across territories and it allows you to operate more efficiently through economies of scale.
Beyond this, one of the biggest benefits of operating globally with a local presence is the opportunity it provides to develop a deeper understanding of the markets in which your company operates and their potential. With thanks to Paul Butler of Facebook for the global communications map, and Creative Roots for use of the coke bottles image. Growth brands including Apple, Google and Netflix are heavy users of outdoor advertising (OOH) and spend 10% of overall ad budgets on OOH.
Very useful and helped me understand the strategies to consider in conducting business globally. Great post, it did surely provide me with useful inspiration when drafting the general guidelines for our global marketing team! International companies work a lot with global marketing plans, yet they often forget to consider local varities when implementing these plans. Excellent article — the natural push and pull that occurs between global strategy and local implementation is one of the biggest challenges. The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm. Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers.
That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction.
This could range from them not being set up to accept credit cards to them being tied up with a family emergency.
Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers.
It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.
The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page.


This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience. To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle.
You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it.
Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database. He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content. The company says the investment will further product development efforts and fuel sales and #marketing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. Sometimes central teams are set up to oversee all territories; at other times these same teams are fragmented into regional or local components, each focusing on their specific market(s). It also allows top tier markets to access bigger budgets, giving them autonomy; for example, research into local usersa€™ behaviours to inform product development. However, it is critical you define the areas clearly to avoid friction and inefficiencies.A  Take the time to do this upfront - dona€™t wait until issues start arising. Their lives, cultures, and needs are different, so it makes sense they will interact very differently with your products or services.
A community meet-up, social media competition, or treasure-hunt based campaign might resonate well with some markets, and not at all with others. Socialise these plans with your international teams as soon as possible, seek their feedback and ensure that there are no legal issues to prevent your plans from working in certain markets.
It will also allow you to get buy-in from your local colleagues.A  And, after all, a huge part of the success will rest on their shoulders during execution.
Plan your campaigna€™s official launch at a time and date that works for all the countries in the campaign.
And dona€™t forget to factor in time for translation, localisation, reviews and iterations. These discussions should be active and vibrant, allowing all local teams to chip in and contribute. Regular (video) calls are a great way to keep the teams up-to-date with the latest global plans and changes, as well as to learn about the latest competitive developments in-market, or to discuss new campaign ideas. For each campaign or activity you run, you will gather feedback and suggestions from a range of markets. Isabelle has held a number of positions with leading internet brands Amazon and Yahoo!, managing global teams to deliver cohesive strategies and in-market success, and is now Digital Consultant and Founder at e-nhance. Further to Recommendation 7, my suggestion is to budget for a global marketing team meeting every year. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster.
Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content.
Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used. It saves effort and resources, and ensures a high degree of consistency between all in-market branding and activities. Failing to do this will result in cross-communication, misunderstandings and missed deliverables.
And, at every step of the way, get all parties to confirm when deliverables have been completed so you can stay on top of the project at a global level. This is invaluable insight you can leverage by developing a repository of best practice and ideas which will help drive your long term success. It’s astounding how much misunderstanding can result from even the best intentioned emails. They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party.
Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story.
Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status.
Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity.
To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free. And an Indian celebrity is unlikely to be known in France or Japan.A  Privacy laws can be very different from country to country too. Start with any budget, get real-time pricing, pick the billboards you want from an online map, set up your campaign and get your ads up in minutes. And group conference calls, although necessary, can be wearying — especially for the US who has to wake up early and Australia who has to stay up late! Once you agree to the project, this new customer will want to pay you with a credit card very quickly. Face-to-face meetings show there is a live, breathing human behind an email address, and it enhances team cohesiveness better than any conference call can.
Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer.



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