Restaurant marketing plan powerpoint presentation online,direct mail marketing business opportunities,make a music video from pictures,create and edit movies online free quiz - Plans Download

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Business Plan for a Fast Food Outlet Authors: Babar Malik and Farooque MalikFast Food Outlet – Business PlanThis is a business plan for a fast food outlet in Islamabad that will serve Pakistani Fast Food to middleincome groups.
This power point presentation gives you an overview and framework for marketing your cafe/restaurant online and using traditional marketing methods.
Can anyone advise on, rebranding a traditional chinese cuisine , to attract new segment of customers ? Example of a restaurant business planDoes your restaurant marketing plan include strategies to make sure you are found on theinternet?Many restaurant owners feel that their website is a necessary evil - they know they needone but they tend to be so busy working hard in their businesses that they have little timeor energy left to make sure that their restaurant marketing strategies include ensuring thatthey can be found online.I have lost count of the number of restaurant owners or managers who have told me thatthey know they need to get their website sorted but that they have so many other, moreurgent, demands on their time.
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There is a segment in the market that would cherish the service level offered by a fastfood outlet but with local food recipes.


The customer seeks to fulfill the following needs in hisexperiencing the services of a fast food outlet. New segment as in a younger generation people will choose to dine with traditional chinese food rather than burgers and chips for instance. So how important is it that you, as a restaurant business,are successfully competing online?Well, before you are too quick to dismiss the internet marketing of your restaurant as notbeing high priority, consider the results of a recent survey carried out by KleinwortBenson. Even some of the multinational chains have started offeringlocalized products to cater to the taste of such a segment.
It showed that 76 per cent of business owners are increasing their use of internetmarketing. Whats more, 53 per cent regarded their online presence as critical to thesuccess of their business.
Theproblem is that most restaurant business owners are disappointed with their websites andthey therefore jump to the conclusion that their restaurant marketing plan is not likely tobenefit much from internet marketing strategies.This is a mistake.


The problem is not necessarily the website itself (although it very oftencan be, but that is another whole subject in itself) but the fact that people are not findingit. The main reason why most restaurant websites dont perform is that, when independentrestaurant owners want to put up a new site, they turn to design and website constructioncompanies to do it for them. What they cannot do is make sure your prospects will actually find yourwebsite on Google and the other search engines. The variety in menu offered, taste, environment and the service level is important to this segment.



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