Retail marketing for dummies,local seo verzeichnisse,blender video editing review,free download windows media player for tablet - Plans On 2016

El futuro del marketing digital para fortalecer las ventas es brillante, y en gran parte en retail. Para profundizar en esta tendencia, hoy nos fijamos en una infografia elaborada por Exact Target, compania que da servicios de email marketing y acciones multidispositivo. Intelectium Business Acceleration es una de las principales companias especializadas en la aceleracion de Startups tecnologicas de Espana. Estudiamos proyectos acomodandonos a los tiempos de los Emprendedores, disenamos un proceso ad-hoc en funcion de las necesidades especificas de cada caso, y nos involucramos nosotros mismos en la consecucion de objetivos concretos junto al Emprendedor. En los ultimos 7 anos Intelectium ha conseguido mas 70 millones de euros de financiacion para mas de 250 startups, incluyendo proyectos tan significativos como Hot.es, Geenapp, Minube, Bilua (ex-Miscota) y ShuttleCloud, entre otros, en los que ademas ha entrado como inversor. If you didn’t get a chance to read the first two tips in this series, check out Part 1 here. Retail in India is in a state of flux with a multitude of changes on the horizon apart from the ones that have already come into play and altered the way we do business.
Online (e-Commerce) and Offline (Brick & Mortar Stores) retailers are responding to these changes in their own ways and to observe how they are evolving, we decided to do a little research. Covering 110 retailers across the country and industry verticals, the resulting report, called India Retail e-Marketing study 2013, uncovers some interesting insights and data about how the use of technology by retailers in their marketing activities.
Customer Acquisition was revealed to be the primary marketing goal for retailers with 54% of them choosing this option. 32% of all retailers surveyed intend to expand their online presence while 14% opined that they are going to initiate online services this year. For customer engagement, offline retailers and online retailers did present starkly different opinions. For offline retailers and their investments into online marketing, 71% of them chose social media while 34% chose email marketing. Demographics (age, gender, location etc.) and average basket value were the top metrics (at 64% and 49% respectively) employed by Indian retailers to understand their customer base. As it can be seen, many of the retail companies surveyed are actively moving beyond their traditional online or offline roles and experimenting with different channels, technologies and modes of operations.
The Customer Engagement Cycle plays a central role in many marketing strategies, but it’s not always defined in the same way. In my experience, the key to a strong and active customer engagement cycle is a very satisfying customer experience. In fact, I think the quality of the customer experience is so important that I would actually inject it multiple times into the cycle: Awareness, Acquisition, Satisfaction, Conversion, Satisfaction, Retention, Satisfaction, Referral.
Of course, it’s possible to get through at least some of the stages of the cycle without an excellent customer experience. I wonder if Satisfaction and Referral are often left out of cycle strategies because they are the stages most out of marketers’ control.
In the end, though, the actual in-store or online experience will determine the strength of the customer engagement. We also have to ensure our incentives and metrics are supporting a quality customer experience, because the wrong metrics can incent the wrong behavior.
In fact, I wrote a white paper a few months ago, Online Customer Acquisition: Quality Trumps Quantity, that delved into customer experience by acquisition source for the Top 100 Internet Retailers. Developing a business strategy, not just a marketing strategy, around the customer engagement cycle can be extremely powerful. And also can a customer satisfaction index trend for a company be used to project the stock price.
Matt: I completely agree with you that a satisfying customer experience is the catalyst to advancing customers through the cycle.
Having a strategy involving the customer engagement cycle and the voice of the customer is very important.Great post! For me as a customer, one of the keys pieces of the customer engagement cycle, is relevance. It might be why product reviews are so valued, and why social as an engagement channel is so challenging. For online engagement, I think you need to have interest profiles on people and engage them with meaningful information.
Our customer, Country Outfitters, knew people buy boots once a year, no many how many boot ads they sent them. Kevin Ertell serves up a cocktail of e-retail and cross-channel strategies, tactics, observations, and ideas. Las medicion de los gustos y habitos de los consumidores que acuden a las tiendas fisicas ya es una realidad a medida a que la relacion entre offline y online se estrecha.


El informe se divide en cuatro partes: el recorrido que realiza el consumidor para comprar, las estrategias multicanal o multidispositivo, el marketing movil y los beneficios que aporta el Big Data. If you’re already up to speed, we’re going to pick up where we left off and discuss three more strategies to make your online retail search marketing programs a success.
Retailers that promote their complete product line and deliver relevant ads are able to differentiate their offerings and maximize their revenue outcomes. Use a management platform with real-time automation and leverage a structured product feed. With automated PLA campaign tools, you can make additions and edits in bulk, and efficiently create PLA objects without introducing errors.
Successful online retailers use tools to quickly isolate and update creative to align with promotions.
Retailers that can successfully and engage on-the-go shoppers will be able to acquire revenue as customers move across devices. Use reporting tools that provide analysis of performance by device along dimensions such as product line and geography. Increase relevance with local cues such as name of a city or region, and use mobile location and call extensions.
Identify trends in mobile searches and conversion rates to inform a strategy that will allow you to engage mobile shoppers at the right time. Retailers that account for seasonality will maintain an advantage and accelerate revenue outcomes during critical buying periods. Use a bidding solution that automatically adjusts bids according to expected shifts in seasonal performance.
Since the time between the initial ad click and the purchase can range from the same session to several months, most online retailers can optimize bids by using an automated solution to exclude the most recent days from their bid calculations. The invasion of the internet-enabled, portable inventions like smartphones and tablets have changed consumers with dwindling attention spans and a predilection for having things come to you rather than going out and getting them yourself becoming commonplace. Customer retention and brand awareness have fallen behind at 22% and 19% respectively according to the inputs of both online (e-Commerce) and offline (brick & mortar stores) retailers.
While 58% of offline retailers feel sales & special offers get them maximum engagement only 20% of online retailers feel the same way.
At the same time, when looking at online companies, we see that a good 70% of them will invest in social media marketing but an equal number (again at 70%) will also invest in email marketing. When it comes to using the number of transactions per customer as a metric, 60% of online retailers and 44% of offline retailers employ it. As you can understand, these highlights and insights cover just some of the unique findings from the report.
Probably the most commonly described stages are Awareness, Consideration, Inquiry, Purchase and Retention.
People will soldier through a bad experience if they want the product bad enough or if there’s an incredible price.
For example, if we measure an online search engine marketing campaign by the number of visitors generated or even the total sales generated, we can absolutely end up going down the wrong path. We found that those who came via external search engines were among the least satisfied customers of those sites with the least likelihood to purchase and recommend. As I wrote previously, the World’s Greatest Marketers are our best and most vocal customers. It requires the entire company to get on board to understand the value of maximizing the customer experience at every touch point with the customer, and it requires a set of incentives and metrics that fully support strengthening the cycle along the way.
The data needed to measure it might be all over – customer survey responses, social networking posts, referred links etc. It’s definitely important to remember that customer experience matters at every step of the process. Marketing can get the engagement cycle started and even help it along the way, but the actual end experience is going to make or break the cycle. A credible referral from a friend is absolutely going to put a customer in an accepting frame of mind. Satisfaction suggests to me a fulfillment of needs, rather than positive and emotional response to a customer experience. In the end, we’re both talking about the need to deliver quality experiences for our customers as the best way to grow our businesses. I like to look at it as the degree to which the actual experience matches a customer’s expectations.
At ForeSee Results, we have some very strong data that shows our way of measuring customer satisfaction (using the American Customer Satisfaction Index methodology)is absolutely predictive of someone’s likelihood to become more loyal, buy more and recommend.


I think it has some emotional impact that helps us all understand the importance of a quality experience. Take BlueNile and Twist – BlueNile, shows me wedding rings all the time, but I am not looking for wedding rings.
In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Align your paid search campaigns with your products in order to advertise your entire inventory at scale. Top performing creative should be continuously identified, optimized, and deployed at scale. This will give you actionable insights for optimizing the mobile shopping experience and implementing mobile-specific bidding strategies. Account for these times by excluding the specific dates and date ranges from bid calculations across campaigns and product lines. And make sure to download a copy of our white paper, “Revenue Acquisition Management for Online Retailers,” for more in-depth discussion of these winning strategies. This is on par (at 46%) with the number of retailers looking to increase their offline retail presence for our sample. For 60% of the online retailers surveyed, email marketing is the more preferred platform for customer engagement while (surprisingly) only 10% went in favour of social media.
It may or may not be a profitable sales on its own, but it’s still a significant stage in the cycle.
Repeat sales tend to be more profitable and almost certainly have lower marketing costs than first purchases. But it’s going to be a lot harder to retain that type of customer and if you get a referral, it might not be the type of referral you want. A customer’s satisfaction can be defined as the degree to which her actual experience measures up to her expectations. Store operators must ensure the stores are clean, the product is available on the sales floor and the staff are friendly, enthusiastic and helpful.
We can buy tons of search terms that by their sheer volume will generate lots of traffic and some degree of increased sales. They are more credible than we’ll ever be, and the cost efficiencies of acquisition through referral are significantly better than our traditional methods of awareness and acquisition marketing. It takes a team to make it all happen, and we can’t ignore elements that are out of our complete control.
A search term click from Google will be much more effective if the customer lands on a relevant page than if she ends up on the home page and has to search again.
The overall American Customer Satisfaction Index has proven to be very predictive of stock price and company results on a macro level. The better the experiences we provide, the more likely we will be to generate customer retention, loyalty and referral. The digital medium is thus surely on an upward curve and is soon to catch up with offline marketing in terms of importance to retail marketing significance. In either case, I think there are a couple of key stages that do not receive enough consideration given their critical ability to drive the cycle.
Our marketing messages are all about expectations, so it’s important that we are compelling without over-hyping the experience. The e-commerce team must ensure advertised products can be easily found, the site is performing well, product information in complete and useful,  and the products are shipped on time and in good condition. But if those search terms link to the home page or some other page that is largely irrelevant to the search term, the experience will be likely disappointing for the customer who clicked through. These low ratings could largely be attributed to the irrelevance of the landing pages from those search terms. In my previously mentioned post, I discussed some ways to help customers along on the referral path. Both stories are highly compelling and speak to the excellent quality of the employees at each business.



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