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Big customers like Coke Cola, Pepsi, Intel are deploying the solutions with remarkable results. Market Development Funds(MDF) is playing the key role in Co-Marketing with the direct or indirect channel partners to Increase the Brand Awareness, Increase the partner loyalty and Co-Generate the market Demand, Increase the Win-Win Situation with the channel partners. Channel marketing funds enable brand owners to manage and distribute marketing funds to their channel partners more efficiently and to increase the effectiveness of their channel marketing expenditures.
Channel marketing funds are provided by brand owners (for example, manufacturers) to their channel partners to execute marketing activities and to allocate funds to a specific geographical area or product (groups) to go the last mile to the customer, who is often anonymous for the MDF program owner. Channel marketing funds are a resource available to channel partners (for example, distributor, VAR, dealer) to fund demand generation activities that will increase sales and generate leads and business opportunities.
Channel marketing funds are not sales incentives (such as high quality golf equipment) or promotions (such as a special product discount). The purpose of channel marketing funds is to extend your marketing reach and multiply your marketing dollars by leveraging your channel partners.
Upon prior approvals (funded initiative, claim), channel partners will receive specific reimbursement for the negotiated expenses associated with the specific initiative. You use MDF programs to set up structural elements that help you achieve business objectives spanning over a long period of time.
Funds plans are assigned to the MDF programs so that the budget can be assigned to the program. MDF Special Program: A MDF program can have one or many Special program which are more specific, mid-term than the program itself.

Reimbursement Rates can be setup in MDF program or special program to facilitate the cost sharing with the channel partners for the joint marketing activities. An initiative documents specific marketing activities by a channel partner in an MDF program or MDF special program.An initiative contains all the information about the activities in it that is relevant from a marketing perspective. Incluye revision ginecologica y mamaria con ecografia 3D de utero y ovarios + citologia opcional. La citologia previene la aparicion del cancer de cuello de utero y detecta infecciones asintomaticas. Reduce centimetros y reafirma tu piel con este combo de 10 sesiones reductorasEliminaras la grasa de forma natural y sin tener que pasar por quirofano.
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It will develop over time based on the actual channel partner sales performance or it is based on a given fixed amount. The funded initiatives themselves may include trade shows, e-mail campaigns, seminars, advertising, joint collateral, and so on.
It covers Finance (Actual, partner performance), Planning, Marketing, Execution and Evaluation.

And it's not easy to coordinate and administer the funds if we have many funds, funds plans and many marketing programs to be executed with consumption of funds. MDF Programs are something like marketing campaigns which is a basic elements for the whole MDF application. In addition, it provides a point of access to any related information in claims management and funds management. The $1M USD will finally be distributed into many marketing programs (for example 1000 programs), executed by many branches, partners of all kinds.
A MDF Program can last for years and plays as a container for other MDF objectives like funds plan. Partners make the claims based on the marketing initiatives which belongs to a MDF program or special program. How to manage the administration, distribution and consumption of the funds from the time the money is budgeted to the time it is paid out to partners and consumers? If we don't have a tool, it's almost impossible to efficiently manage the funds across all the product lines, customer segments, channel partners, and marketing mediums.

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