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Analytics & CROMake the most of traffic with analytics tracking and conversion optimization.
SMMTarget communities & build brand with current and future customers via social media. DesignImprove a site's relationship with search engines and users through Web design. Bruce Clay, Inc.'s search engine optimization tutorial is a step-by-step SEO guide that will teach you how to optimize a website for search, complete with free SEO tools! Our SEO tutorial covers only "white hat" methodology that adheres to search engine guidelines. Search engines want to show the "best" results possible — the most relevant, most expert and highest quality web pages that will satisfy the searcher.
There are no search engine optimization secrets or tricks — just ranking methodologies to follow in order to help a site that offers value to users beat the competition in search results.
Creating a website that can achieve high ranking involves more than just technical skills, or content writing, or links, or engagement objects or search engine submission alone; it requires an integrated effort.
Before you begin, you should understand that being among the top 3 rankings in search engine results can be achieved, but not without great effort.
This SEO how-to guide follows the proven keyword-placement methodology that Bruce Clay has taught thousands of students worldwide in our renowned SEO training courses. To make sure your education is well-grounded and effective, these pages cover a wide range of Internet marketing-related subjects. Please review our SEO Code of Ethics and SEO Standards pages before you edit your site pages.
Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. When I was first starting out in search engine optimization, I felt that similar feeling whenever I thought a certain technique would help one of my clients, and eventually find out that it would have no effect or even worse, hurt their site.
I have had clients in the past that had template content through their site that riddled certain keyword phrases onto the site to the point where it did not read naturally.
One of the most common SEO tips that most people hear about is making sure their meta tags contain the keywords that they want to rank for.
This SEO myth is relevant because we’ve learned how important linking is to helping your site gain traction and visibility in organic search. For instance, a former client hired a contractor who created microsites that pointed tons of links back to their site. What are some other SEO myths that you’ve heard, and what tips would you give to debunk them? And while we’re on the subject of SEO, what do you think about posting existing content on websites? Today we are celebrating both Katie and Heather for 5 years of dedicated service at lotus823.

From face swaps to award wins, catch up on everything you missed in April with our digital marketing.. Facebook Live is quickly gaining popularity among brands, Mashable shares 15 tips for making the most..
Agency leaders foresee the future of what the buzz will be in a year from now, do you agree? Twitter and Rhapsody are pulling a power-play by teaming up to allow users to stream full-length songs.. Looks like McDonald’s really blew some consumers away with their food truck as official sponsors of South.. Our founder, Bruce Clay, set the standard for ethical web marketing by authoring the "SEO Code of Ethics," now translated into 18 languages. SEO tips and strategies that are trustworthy aim to improve both internal and external factors that influence a website's ranking (aka "on page" and "off page" elements) for SEO. To do this, the engines look at more than 200 factors to determine a site's relevance to a search request. Today's SEO must be committed not just to optimizing a website, but also to making it a quality site that attracts links naturally and is worthy of ranking. It is difficult to accomplish this type of project without a formal, proven SEO methodology and strong search engine optimization tools. Your web pages must earn that high ranking with high-quality content and best-practice SEO optimization basics.
To help businesses and marketers apply this strategy of prioritization, the SEO Hierarchy of Needs shows the relative place of search engine optimization tasks. I also remember the disappointment I felt upon learning that the jolly guy from the North Pole was nothing more than a myth.
To avoid disappointment (and potential traffic loss) this holiday season and beyond, check out these common SEO myths that should be avoided. It’s true that they are important for search engine optimization, but what you may not know is that there are approximately 40 different meta tags! As an SEO specialist, I can assure you that only a couple of them are essential for your site. However, you should know that Google frowns upon links that aren’t seen as ‘natural.’ This means that the links should be pointing to your site over time and come from relevant sites that hopefully have a high Page Rank.
Unfortunately, with all of Google’s updates combined with the fact that the links came no-name microsites, these links become irrelevant and actually brought their site’s rank down in organic search.
Some people to this day are still keyword-stuffing their articles while others are still using nothing but black-hat techniques.
A respected leader in the ever-changing search marketing industry since 1996, our company provides Internet marketing services, software tools, and SEO training. Optimization involves some web programming expertise combined with business, writing, marketing, branding and even competitive puzzle solving skills.

Still, even for the best websites, maintaining a top organic SEO ranking requires constant keyword monitoring and content reworking.
This is a Flash rendering of our famous FREE PDF that is suitable for color printing, and all the links are active! Someone wants to find cheap Christmas decorations, so they type that into the search engine and they get the results shown in the photo above. This simply means that Google sees these sites as the most important or the most relevant for that specific keyword term.
The title tag and meta description tag are both essential since they are not only visible to web-crawling spiders, but they are also visible the user when searching. I used Webmaster Tools and disavow all of these suspect links to tell Google that these links should not count towards the value of the site. On the other hand, however, isn’t article syndication similar to posting existing content anyway?
Whatever your situation, this tutorial will teach you all the SEO basics and important SEO tips to help you optimize your web pages to be found in search engines. In fact, thousands of people have attended our classroom-style training courses throughout the U.S. If you do all of this right (or at least the best among your competitors), you can achieve higher search engine rankings in the organic sections of search engine results pages.
Others are trust signals based on links from reputable sites and (in some cases) social media engagement.
The Search Engine Relationship Chart® has evolved quite a bit over the years; check out the Search Engine History - Chart Histogram to see how much it has changed.
As I said in my last blog about SEO tips, it takes more than just keywords to get to the top of an organic search result page. In addition, if you want to control spider access on your site, you should make sure that the ‘meta robots tag’ is accurate. No single web page, even with the best search engine optimization in the world, can be perfect in all 200+ ranking factors. This is especially true if you stuff keywords into every sentence, making your content look like spam. Furthermore, no one knows precisely what the factors include or how they are weighted to determine the search results for a given keyword or query.
To see what Google or Bing thinks is best for any specific attribute, you can look at the sites they are currently rewarding — the top-ranked results. Once you know what structural and content choices worked for the "leaders," you can do even better by making your pages the "least imperfect"!

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