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Search engine marketing or SEM, generally makes up large portion of the overall marketing services and strategies for promotion of a service or product through search engines.
Search engine optimization is the process of selecting the best keywords for your product or service, followed up by optimizing your websites content and structure so the page becomes search engine friendly.
Pay Per Click marketing consists of paying a bid price for each “Click Through” to your site from an ad displayed on the Search Engine Results Pages (SERPs) or affiliated sites. Generally the more expensive the bid, the higher your ad is placed on the search engine results, but this is only a piece of the overall picture.
The Cost Per Acquisition model, also known as Pay for Performance, is another option to Pay Per Click for delivering sales to your website.
Opt-In or Permission Based Email marketing can be an extremely effective method of procuring and maintaining customers.
There are various other forms of internet marketing which may fit into your overall marketing mix. Content advertising is a form of marketing through article distribution and press release’s. Contextual advertising is when your site displays ads in relation to your content and you receive a portion of the ad revenue as a result. Analytics are one of the most vital components of a successful Search Engine or Internet Marketing plan.
With changing marketing trends and rapid progress in technology, strategies for internet marketing are also evolving productively. For successful SEM there are number of resources available along with PPC and CPC like Bing Ads, AdWords of Google and other paid advertising methods integrated with geotargeting and retargeting. Initially, term SEM was basically used for all activities that are intended to enhance traffic on website and to get better ranking is Search Engine Result Page or SERP.
Therefore, it can also be stated that all organic techniques used for Search Engine Optimization (SEO) or paid search engine marketing all meant to be included under one umbrella that is SEM.
However, with passage of time SEM has evolved and only paid marketing strategies are known as methods of SEM especially in present times. With this demarcation line drawn by authorities like SMX and Google it can be concluded that SEM and SEO are separate methodologies to achieve one purpose that is of marketing website through authentic search engines successfully. SEM and SEO services are not opposite to each other rather it can be inferred that SEM is superset of SEO methods.
SEM plays significant role for improved search engine rankings and effective way to earn more traffic for your website.
ASK ME not only design most effective SEM campaign for your business but with help of our experienced copywriters we make sure that ad for your website can secure top position on world’s best search engine at most reasonable rates by acquiring best Quality Score through Google. We design futuristic campaigns that meet upcoming challenges of search engines to give maximum exposure to your website. Search engine marketing definition: Marketing to internet users through natural search engine result page listings and paid advertising placement. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
In our experience, the latest SEO and PPC strategies and tactics aren’t enough to guide your visitors from click to conversion. By following a plan, you will have a solid foundation to measure and market your website for business. This article will tell you how can you boost your search engine marketing’s (SEM)  profitability. Search engine marketing (SEM) – an Internet marketing strategy that aims to promote your website through increasing its visibility online on SERP through optimization (SEO) and advertising (PPC). Search engine results page (SERP) – a results listing returned by Google and other search engines in response to a search. Search engine optimization (SEO) – the processes involved in affecting website or web page visibility in Google’s organic search results.

Pay-per-click (PPC) – an Internet advertising model directing traffic to the website and where advertisers (usually, website owners) pay the publisher (usually, Google and other search engines) every time the ad is clicked by a user. Enhanced cost-per-click (ECPC) –  a bidding feature wherein advertisers can raise their bids for those clicks that most probably lead to a conversion.
If you know who are more likely to buy from you, will you not be willing to spend more in acquiring these customers? The expression Internet Marketing is most likely a better overall description, since other non-search engine methods, such as affiliate marketing and email marketing campaigns, are often incorporated into the overall marketing mix.
This will advance the sites rankings in the organic or natural Search Engine Results Pages (SERPs), as opposed to paid listings.
With Google AdWords the “Click Through Rate” (CTR) is a leading factor of the ranking formula. With this model you pay to be included in the directories or engines results, but does not guarantee a certain position in the rankings. Articles on a certain topic are distributed across the Internet and sometimes published in print. This form of ad marketing started out utilizing a Cost Per Thousand (CPM) impression model, where the advertiser is paid by the publisher a predetermined fee for having their banner posted on a publisher’s site. It can attract traffic to your website through an Affiliate Network or it can be utilized to generate revenue on your website by referring traffic to products for sale on a different website. Simply put, analytics monitor the performance of your site and other advertising endeavors. Whether these strategies were organic methods used for this purpose or paid marketing strategies for better page ranks, these all were part of SEM. Nowadays, SEM is defined as process to increase traffic on website by procuring visible positions through paid ads on popular search engines. SEO include processes that generate improved search results through organic methods for search engine results however, SEM basically exploit search engines to promote your website and help to increase traffic of your website through some money. For success of any website in limited time period it is important for you to deploy both strategies simultaneously. Organic results have to achieve better position at SERP after satisfying various factors and complying with latest Google algorithm for page ranking.
However, you will only need to pay money when your link will be clicked at search engine result page. Quality of your ad, use of keywords along with quality of landing page all are assessed through Quality Score.
We not only design your campaign to get best Ad Rank but we also make sure that our campaigns also fulfill requirements of Google algorithm for quality and excellence. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings. Information architecture, navigation, design, presence of CTAs, and user experience all come into play for your website, regardless of how much traffic you send to it. If your site hasn't launched, we can work with you from the start to build a strong SEO foundation.
We Use Only White Hat SEM techniques which are respected and recommended by Google and other search engines for long term placement in search indexes. This means focusing on the long-term value that PPC is helping you acquire in the first place. Data showed that customers who were acquired through across various paid search terms usually differ in their lifetime value.
As a marketer, you should be targeting people with lifetime value, not only those who can give you immediate payback. For instance, ask “who were acquired by this particular keyword?” and not “how much did I spend for and earn from this particular keyword?” Most indicators are quantifiable, but they usually give insights about both short- and long-term benefits. However, you can use this in guiding your overall SEM strategy to boost acquisition and thereby profitability.

Figuring out the most efficient way to reach your target audience is the first and often most difficult step in the process. Google AdWords and Yahoo’s Sponsored Search programs are the leading source of these paid ads. Choosing the right keyword phrases and optimizing the ad title & description text are imperitive to the success of any PPC campaign.
Your page needs to be optimized for the best results in the search engines (this does not apply to directory listings, as they most often are listed in alphabetical order within a category). Each article can be customized to ask a question or describe a problem and then offer a solution. Even though this type of advertising is still currently used, it has almost universally evolved into a Pay Per Click model. However, using SEM you achieve better position independent from algorithm used by search engine.
This Quality score in combination with bid you place for your ad will determine your position at SERP through Ad Rank.
If you have been around for a while, we can help with more advanced services like PPC online advertising management and analytics. Because of the features like ECPC, we cannot underestimate the power of PPC in converting a consumer into becoming a paying customer.
When we say the customer’s lifetime value, the tangible factors are repeat sales, referrals, etc.
If your SEM and thereby, SEO and PPC target only those with an initial value (first-time and one-off customers), you are leaving immense opportunities behind.
Target and re-target those customer segments that have evident patterns of high long-term value.
Maximize every dollar you spend on bids by investing on the highest-return campaigns thereby driving long-term business value.
Search engine marketing provides multiple ways to get the targeted traffic you’re looking for, especially if you require immediate results or in a extremely competitive market. There are several other Pay Per Click platforms that have the ability to provide inexpensive traffic for certain markets. Managing your ad placement and monitoring your bid price is vital to your overall Pay Per Click budget. Any time your business does something news worthy, a press release should be distributed through press release internet channels.
When using organic listing methods, paid ads or listings can be tracked by the rate of conversion. SEM strategies include methods like CPC that is Cost per Click and PPC that is Pay per Click used for better ranking on renowned search engines. Then, there are customers who will buy you today, the day after tomorrow, next month and so on. When that time comes, you no longer have to imagine what it feels like having a league of returning customers. Ask any online marketing agency, and it will tell you how useful enhanced cost-per-click (ECPC) feature is, that is, if PPC forms part of your optimization strategy.
If you can identify which channels, ad groups and keywords to target these repeat customers, you would certainly want to invest more to these channels, ad groups and keywords.

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