Seo 101 google,trends in online advertising 2015,google seo marketing tools - Tips For You

The very first step in search engine optimization (SEO) is to figure out what keywords and keyphrases you’re actually optimizing for. For example: If your company sells dance shoes, you would want to try to optimize for dance shoes. There are a lot of SEO tools out in the market to help you do keyword research, but the simplest thing to do is go to Google Adwords and use their keywords planner. Step 3: Click on “Search for new keywords using a phrase, website or category” a box will open where you can set your parameters.
There are a lot of factors that need to be looked at when figuring out keywords and keyphrases. Search Volume: Google provides the average monthly search volume for a particular keyword or keyphrase.
Relevance: There isn’t really a relevancy score that Google can provide to you, but the way you want to look at it is, if you type in that particular keyword or keyphrase does your competition come up? If you skipped the blog on Personas, then I suggest that you go back and really take a look and figure out how your potential buyers would think and behave.
What type of language does your potential client or customer use when describing your product or service? Once you have the list of keywords and keyphrases you can now begin using them to optimize your website.
Over 80% of people share content because of the headline! 90% of people only read content because of the headline. Learn 101 Hacks to create headlines that get shared & your content read! Smart phones to tablets, to TVs, to watches, and now, to homes – the evolution of smart devices has had a radical impact on all aspects of human existence.
Google, in a recent blog post, confirmed the end of the much-prolonged leadership struggle between traditional and contemporary web access devices. In addition, earlier in Apr 2015, Google rolled out an algorithm update, colloquially called the Mobilegeddon.
Mobile optimization not only helps improve the prominence of your website in mobile searches, but also ensures seamless experience for all users who visit your website, regardless of the access device they use to access the web. To recommend a remedy, it is imperative to identify the problem areas and the gravity of affairs. When it comes to readying your website for mobile audience, there are three options, with responsive design could being the safest bet.
In addition, the metadata, especially the titles and descriptions, also plays a major role in deciding search receptiveness. Today’s much demanding consumer has no time to wait, and if asked, they may not waste a breath to close the tab.
To increase the page speed of your website, start by optimizing rich content and leveraging browser caching.
If it’s been a while since your website was launched, or if you have reasons to believe the content is taken from other sources, redo it while incorporating the targeted keywords.
One of the biggest mistakes committed by businesses is not following up on their digital marketing initiatives. No matter whether you have appointed an in-house team to handle affairs or have outsourced the task, it is essential to keep a close check on the progress of your campaign, and reposition existing strategies to optimize returns. Gone are the days when mobile devices did not support these elements and web developers had to block one or all of them, to optimize websites for search engines. Flash, though creates great animations and videos, usually hampers the search receptiveness of a website, as search crawlers do not have the capability to decipher their intent or target audience.
Though all major industry mouthpieces have repeatedly broadcast that blind link building and participation in link exchange programs are a strict NO, many agencies still resort to these and other black-hat tactics to deliver short-lived results.
If you need expert guidance to navigate your way through the mazes of local search engine optimization, let us know and our team of web wizards will be happy to help. Related Posts April 25, 2016Selecting the Right Mobile Tool: Does Your Brand Need a Mobile App or a Mobile Website? SEO 101 is intended to provide you with a basic (and updated) understanding of the various components of SEO. Most of the “SEO 101” or “SEO Basics” articles that you find were written in 2009 or earlier. The final SEO 101 concept to go over is Click Through Rates (CTR) and the importance of ranking.
The chart below shows how CTR dramatically decreases as your search engine ranking decreases. Each of the search engines has their own proprietary algorithm that determines how they rank their search results. Once Google has found your webpage, the next step is for it to determine what the web page is about.


The search engines will also pay attention to how both internal links and external links refer to your web page. Once the search engine has compiled an index of web pages, the next step is determining how to rank those pages based on a search query.
Site Engagement – Google attempts to determine how satisfied a user is with a search result by seeing how much time they spend on the site (engagement). Quality Content – Over the past year, Google has made significant changes to its algorithm in an attempt to rank quality sites higher (by essentially penalizing low quality sites). Social Networking – Recent empirical evidence suggests that Google and the other search engines are utilizing “social signals” as a factor in their ranking algorithms. In Part 2 of this article we continue our discussion of SEO 101 by delving into keyword research, on site-SEO factors and off-site SEO factors. Subscribe to receive exclusive content via email and I'll send you a copy of my 40+ page eBook on how to start, grow (and profit!) from your online business. You want to show up for “dance shoes” when someone typed it into Google on the top 3 results.
You can start typing keywords in the box and make sure you use a comma “,” between each keyword or keyphrase. This will give you really an estimate of the number of people that are searching for a term. As far as the world of commerce is concerned, it would be completely reasonable to say that the new wave of digitalization has completely transformed the way businesses communicate and connect with their audiences.
The update augmented the search engine’s focus on enhancing the prominence of mobile-optimized websites, which, contrary to popular notion, goes way beyond a responsive website design.
Update the metadata of your website integrating the most searched keywords relevant to your business. That is the reason why it is extremely important to ensure fast load speed, especially for direct-sales entities.
Most entities have a fixed marcom budget that they segregate between organic and paid avenues and wait for the harvest.
In fact, by retaining these elements that you actually help Google to determine the nature of your website and its suitability for different audiences.
Besides, if flash plugin is missing in a smartphone, the user will not be able to experience the true feel of your website. In part 1 of the article, we cover how search engines work and how they determine your rankings.
The practice of Search Engine Optimization is intended to improve your rankings on the various search engines which will lead to increased traffic to your site. And while some of the basic components of SEO have not changed, the entire SEO landscape has changed dramatically over the last year. The search engine marketplace is dominated by the three major search engines (Google, Bing and Yahoo) with Google having an approximate 66% share and Bing and Yahoo at 15% and 14%.
These algorithms are closely guarded corporate secrets that only a few select inside employees know precisely how they work. To accomplish this, the search engine needs to find your page and determine what the page is about.
Google and the other search engines will analyze the content of your web page to determine what the page is about. The anchor text (the link label or clickable text in a link) helps the search engine identify the key topic of you web site.
If you search for “SEO” in Google, how does it determine which result to put first, second and so on. Google’s Panda algorithm (originally released in February 2011) punished low quality (“scraper”) sites who had thin content or content that was “scraped” from other sites. The main goal of the Penguin update was to penalize websites that participated in black-hat SEO techniques designed to artificially improve a site’s search engine rankings.
These are the terms that people are searching for when they go to Google, Yahoo or Bing and ask it a question or type a query.
If you don’t have one then you will want to sign up for one and then go to the AdWords system. The more searches you get, the more people that are really looking for the information and thus you have a better chance of reaching more people.
When you actually look at it, none of your competitors are showing up and you’re really left with nothing that is relevant to your business and what you do or the services you provide. My unending thirsts for knowledge and personal growth give me the drive to continual improve & perform. The virtual hemisphere currently boasts of a rapidly increasing patronage of approximately 3.2 billion users, translating into countless opportunities for almost every conceivable business.


The search engine now requires websites to not only comply with its search quality guidelines, but also ensure superlative user experience on all types of devices. If you are planning to outsource search optimization to any agency, keep a close check on their activities and ensure all the links they add to your website’s link profile are not only relevant to your business, but also contain high value content that establishes your business as an authoritative brand in your segment. In the second part of the article, we cover keyword research, on site SEO factors and off site SEO factors.
New ranking factors have been introduced, Google’s Panda and Penguin updates have been rolled out, and many new tools and techniques have emerged.
In their never ending quest to provide the most relevant results to your search query, Google will alter their search results based on what they know about you. The rest of us are left to piece together details from patent applications, public disclosures and empirical evidence.
They will pay particular attention to the title and identify key phrases that are more frequent on the page or appear higher up in the page.
If a high percentage of links to this page use an anchor text of “SEO 101”, then there is a good chance that the focus of this web page is SEO 101. To accomplish this, Google and others attempt to determine the importance of a page in relation to the search phrase. Google implemented a “page layout algorithm” in January 2012 that punished sites that had too many advertisements “above the fold”. The Penguin update penalized sites who used on site tactics such as keyword stuffing or link cloaking. To tap into the endless reservoir, however, it is imperative for businesses to focus on mobile users – it’s no longer about “choice”. Therefore, if any business views organic search as a potential acquisition channel, mobile SEO is a must. Most websites, especially newer ones without an established audience, will receive 50% or more of their traffic from search engines.
Each of the search engines has their own advertising program that allows advertisers to pay for showing their ads on search results pages. These crawlers will go to a website and find their way from page to page by following all of the links they find. These algorithms are very sophisticated, and very good, at identifying what your page is about – and identifying if you are trying to “spam” the results by overusing a key phrase (keyword stuffing) or other techniques.
In the original Google algorithm, Google relied heavily on the links that pointed to a page.
In addition, the update evaluated a site’s “link profile” (a view of all the links pointing to a web page) to try and determine whether a site was participating in any link schemes that would be indicated by signs of unnatural linking.
Even established websites with a large audience of repeat visitors covet search engine traffic because it brings in new customers.
These paid results (outlined in green) are usually shown above and to the right of the organic results (outlined in red). Search engines deploy massive computer resources to index web pages so that they can deliver the most relevant results. The reasoning was that if many sites pointed to your page, then your page must be important. For example, it has been widely reported that web pages that have a lack of diversity of anchor text in their link profiles have been penalized.
These advertising programs are sometimes referred to as PPC (Pay Per Click Programs) because advertisers typically only pay if a user clicks on their ad. In the first result, Google believes that I am in Chicago, IL which results in the second result being a local Chicago SEO shop. Google also weighted their algorithm so that if you had more important pages linking to you, then your page was even more important. The organic results are the “natural” results shown by the search engines after their algorithms have calculated what the most relevant result is. In this case, the Chicago SEO shop result goes away, and a new Dallas SEO shop moves up to the third position.
They all view links to your web page (especially from “authority sites”) as a vote of confidence. Over 90% of the time Google will know your location either because you are signed in to a Google account or from your computer’s IP address or the Wi-Fi access points that you use.



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