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Internet Marketing Companies have taken over from advertising agencies and although some agencies have incorporated digital marketing into the fold they can never give you the full expertise of a new media specialist. Empire New Media Ltd directors have been in the online marketing industry since 1999 and developed Search engine optimisation (SEO) technique since 2003. Our SEO Agency is renowned for fusing creativity, curiosity and lateral thinking, WMG delivers targeted digital marketing campaigns which drive traffic, boost sales and increase your ROI.
CONTENT MARKETING The success of your SEO strategy lies largely in the content of your website. MOBILE SEO With Google’s move to introduce mobile ranking signals, our mobile SEO audit can ensure that your site is fully compliant with all of Google’s mobile SEO requirements and ranks high in mobile searches. If you’d like help with your current challenges, if you know your campaigns could be working harder, then let’s talk.
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All templates found in Bestpowerpointtemplates are uploaded by site users for education purpose only and the templates are linked to respective template designer''s page. Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have. On their own, SEO and social media efforts offer companies attractive opportunities for reaching new customers, which is how many marketers implement them. When you look at shifts in consumer information discovery, consumption and sharing, there’s no arguing with the intersection of search and the social web. For a step by step guide on creating a S0cial Media SEO Roadmap, take a look at this recent article from Mashable. First, implementing a social media marketing program without optimizing content is leaving money on the table.
For example, the popular blog about student loans and college financing from Wells Fargo identifies 29 keywords in its Keyword Meta Tag and doesn’t rank in Google’s first page for 26 of them. While there is a generous amount of cross linking within posts, a basic blog template optimization effort leveraging keywords and other minor adjustments could improve search traffic for this site substantially – without any compromise in content quality or user experience.
Social interactions and media sharing amongst social network participants create the kind of content that can improve a brand’s visibility within search results through profiles, videos, blog posts, or other media.
On the flip side, implementing SEO programs without leveraging the content distribution and linking benefits of social web participation makes link building for SEO an uphill battle. As an example, the famous Blendtec iPhone video which as received so much attention on social media sites, has attracted over 6,000 links resulting in a top ten ranking on Google for the word, “blender”.
Throwing keywords at social media tactics isn’t quite the same thing as developing and implementing a plan to reach specific goals.
Everywhere you go and in almost every place in the globe, you could see people hunched over a smartphone or a gadget.
This chart from Search Engine Watch is a clear indication of how the world has truly gone mobile, with smartphones and tablets going head-to-head with laptops and desktops as the primary media channel for getting all types of information. These trends signal business owners and digital marketers to focus their efforts away from traditional channels and go for mobile marketing. LSA did a study and they found that 89% of mobile users start their searches inside Mobile Search apps.
The search results in a Mobile Search app like Google Search, Google maps, Yelp, Foursquare are different results than doing the same search on the websites on the mobile web.
That means that your mobile campaigns don’t account for 89% of mobile users first search clicks that are happening in Mobile Search apps.
Just because it was performed in another platform and in another way does not mean its NOT included on the over-all Mobile SEO landscape? SEO these days it not only about 1 search result or 1 platform (of course Google still dominate the market) but overlooking the other platform is a huge mistake. Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. Internet Marketing We provide integrated online marketing strategies that help companies grow. As industries shift away from traditional mass media and place a greater focus on more targeted and measurable means for gaining new customers, companies must redefine their business goals and apply online strategies designed to achieve them.That is where we come in! Organic search engine optimization is one of the most important long term investments you can make for the future of your brand. Social media is one of the fastest growing online strategies for companies to enhance marketing, PR, and customer interaction. We specialize in list acquisition, email design, promotions, tracking and reporting services.
Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. We closely follow the Google guidelines, which are disseminated each quarter, but have many other ways of obtaining proprietary information regarding the search engine behavior as well. All SEO campaigns are continually monitored, analyzed, and adjusted to achieve the best results possible. Reporting will be based on the analytics of the websites involved, along with information provided by the search engines themselves, such as Google Webmaster Tools.
For a brand to begin social media, they must first understand their business goals, then design a strategy that will support them. Provide value to the audience to build relevance and become a trusted source of information.
One of the best ways to take your social media marketing efforts to the next level and create a truly “viral” result is by having custom technology nobody else has!
Contact us today for a FREE consultation on how to improve your visibility and interaction on the social web. Our pricing structure for social media is based upon the estimated hours involved in planning and management. With so many different methods of online advertising available today, it can be difficult to figure out what types will benefit you. We actively seek to understand the big picture for your company – whether it is making the greatest back-end profit, increasing exposure and capturing customers or just driving leads. Search Engine Optimization (SEO) is the process of bringing a website to the top of major online search engines.
While many larger corporations hire in-house SEO teams, this is often not a cost effective solution for small to mid sized businesses.
You should begin to see increased rankings without the first three to five weeks of a six month campaign. Since we’re often asked, we make our best guess as to how much profit a campaign may generate based upon a number of factors. The number of top placements are a total of all commonly held Internet Optimization Companies. That is if you choose an SEO Company in Burnley that had no idea what they were talking about. At one time you were guaranteed a high percentage of the commerce available in your local area but since the launch of the internet the world has become a smaller place and it has opened up the floodgates to competition.


Search Engine Optimisation (SEO) is the process by which websites are ‘tuned’ to make them rank higher in natural search engine results listings. When relevant, unique content is created and then amplified, your website will see a boost in rankings, attracting traffic and boosting your potential to convert visitors. You can always get in touch with us through the feedback form if you have questions on editing these designs, or want more info on licensing.
Useful social content (blog, video, images, audio) that cannot be discovered via search is a lost opportunity to reach an audience that is looking.
A good example is Stormhoek wines’ first page Google rankings including blogs, Facebook and Twitter. We respect your privacy.NameThis field is for validation purposes and should be left unchanged. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged. Print, television and other traditional media channels have given way to the power of online and mobile channels. Search Engine Optimization, a stalwart in digital marketing, is breaking new boundaries by integrating mobile channels into the mix. Digital marketers can learn more about Mobile Marketing through this series of facts and figures that can help you jumpstart your Mobile SEO initiatives. Were here to convince people that they should start doing or contemplating about their mobile SEO as part of their over-all SEO or digital marketing campaign. It’s just a matter of years, everything is gonna turn mostly mobile because even now, more sophisticated mobiles are springing up. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML.
Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider.
Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Most companies still do not utilize the power of the social web to stay in touch with current and potential clients.
We synchronize our clients email campaigns with their CRM database in order to track results and ROI. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Our team regularly attends major search marketing workshops and stays in constant communication with other industry experts to collaborate and keep up-to-date with the newest and most effective SEO techniques.
We prepare detailed monthly reports that include a campaign summary analysis, highlights, top rankings, and analytics information. This data is combined in tandem with our knowledge and experience within the industry to provide direct and pertinent reporting, as well as identify recommendations.
Blastoff PR takes into account the differences in culture and business practices from region to region to maximize performance. Social media creates a fusion between marketing, PR, advertising, and true customer interaction.
That value can come in the form of blogs, videos, articles, resources, tips, or any kind of interesting content.
With affiliate marketing, IMI can extend the reach of your existing PPC, SEO and SMO campaigns beyond where major brands can reach. Through this analysis, IMI will work with you to create a desired commission level that fits with your own sales metrics to create a profitable campaign.
With quick program turnaround, performance incentives, broad reach into the market and a vested interest in maximizing your ROI, IMI works harder than any firm to bring you the return you need at an attractive price.
Regardless of your product or service, you can be certain that your competition is already maintaining an active presence on the internet. When a business website has been optimized, online users searching for that particular service or product are more likely to find that website instead of a competitor.
The simple truth is that many of your potential customers are no longer using the local yellow pages to find a business. Our team of dedicated professionals will create and launch a custom marketing campaign geared to drive traffic to YOUR website and customers to YOUR business! Clearly however, this is a projection for illustrative purposes only and should not be relied upon when considering purchase.
Being the number 1 internet marketing company in Burnley  we believe ranking is only part of an online marketing solution. The new high streets are page one of a search engines like Google, social media platforms like Facebook  and video sites like Youtube. Our clients are some of the biggest brands, most innovative SMEs, and most exciting start-ups around. As a result, social media affects SEO in numerous ways, creating opportunities for marketers. Popular social content gets exposure, traffic and can result in a substantial number of relevant inbound links. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.
That is why different search engines give different search results pages for the same search string.
There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. Our dedicated team of social media experts can offer training and consulting or manage your entire social media account.
Using proprietary technology we’re able to deliver your message to visitors after they have left your site as they surf the Web. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising.


Unlike many SEO firms who use outdated strategies and techniques, IMI is aware of what search engines value the most today.
We apply search engine marketing best practices to ensure the best possible return on investment. Extensive research in done prior to launching any campaign so that our team has an intimate understanding of your business, your industry, and your competition.
We also have packages for flat fee models and performance models depending on the scope of the project and other services provided. The packages are designed to encourage the client to make the commitment to improve the brand’s exposure on the social web. Listening also comes in handy when you build a solid social media foundation and your customers start not only paying attention, but interacting with you. When your audience realizes that you are willing to communicate with them directly, the process will build trust. The fundamentals behind social media are nothing new, we simple have the technology for better, faster, and more transparent customer interaction. Affiliates, using many different methods of promotion, will drive traffic to your web site that converts into sales and leads. Once you are ready to start, IMI can develop custom affiliate creative for banners, widgets, text links and more to arm affiliates with the tools they need to succeed. A functional website has the potential to expose your business to a marketing base of millions of unique individuals each and every day. Our company is made up of dozens of web developers, programmers, designers, and content writers. We will continue to monitor and adjust your marketing campaign to make sure that your website is exposed to as many people as possible. Please remember that we will continue to monitor and adjust your campaign as needed to ensure you continue to see improved ranks throughout the process. This marketing site will direct all visitors and interested parties to your original business website. The campaign will provide exposure, but the conversion from prospects to sales is an unknown factor, so there is no way to accurately calculate a profit projection.
With a smartphone that has the capability of a personal computer, almost every transaction can now be done online and on the go. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
Your display ads will appear to them as they surf their favorite internet sites – everything from popular news sites, social networking sites, to various blogs and informational sites. In addition, our key team members are available for in-person strategy meetings as needed by the client.
You can start by having a blog and feeding these articles to profiles on Facebook, Linked In, and Twitter. Further, IMI can work closely with your company to develop exclusive affiliate promotions that will drive converting traffic to your site. If you want to stay ahead of the competition, online marketing needs to be a crucial part of your advertising strategy.
A few years ago, pop-ups or banner ads would have been enough to drive traffic to yours site.
META tags, content creation, and targeted key phrases are only a few of the tools we use to build your customer base and increase your revenue!
Whether you are a local photographer catering to a specific neighborhood, or an entrepreneur building a global customer base, we can launch geo-targeted marketing campaign designed to put your website in front of the people who are looking for YOUR product or service! It is our business to stay up-to-date with the changing needs and demands of the online marketing industry. Here is an example of  a Youtube Video created for our company and using Facebook video advertising posted on a social network. We work closely with our clients, in line with their own online and offline marketing plan to achieve an integrated marketing approach. For those who doesn’t have a responsive design, better create a mobile site to engage more users and avoid sudden traffic drop. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about.
Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings. Using that information along with powerful bid management tools, we ensure that your campaign will drive greater volumes of qualified traffic. We also plan, build and deliver full social media marketing plans that the client can then implement in-house. Yet these modes of advertising have quickly become outdated as they are shown to be ignored by the majority of your potential customers. Because we work with several clients, we are able to save you money while providing the same result or better than an in-house SEO team could. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing,calculating relevancy, and retrieving. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.
When an online user is looking for a product or service, they use major search engines such as Bing, Yahoo, and Google. All of our SEO packages include a listed of key phrases targeted to your business and region.
Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!. This is why SEO is now the most relevant and cost effective solution for marketing your business on the Web.
By paying a flat rate for bulk key phrases, you’ll likely be saving more money when creating a greater result. Our services target ALL of the major search engines on the web, such as Bing, Yahoo, and Google.



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