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Our chart above summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the infographic design).
The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them. Get the code to embed the infographic on your site – a variety of sizes are available. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
The duo of interactive gaming consultants from iGamingBusiness, and SEO content marketing group Blueclaw, put their research teams together to investigate the efficiency of William Hill’s online blackjack SEO (search engine optimization). As the data foretells, the biggest problem is that third-party affiliate websites are taking all the glory in the search engines. In one way, that works in favor of online blackjack sites like William Hill, but if the affiliates that gain top billing from SE’s like Google aren’t promoting William Hill’s iGaming products, then it’s doing them no good.
Revenue wise, the affiliate business is almost as massive as the online gambling industry itself, but competition wise, there’s no larger industry than affiliate websites.


Obviously when it comes to Vegas, the City of Sin, the thing we would recommend that you do more than any other is play blackjack on one of the many tables. The dream of many amateur gamblers is to become a professional, to make a career from a hobby and to live the high life.
There was a rumour spread a couple of years ago that there were $5 blackjack at the MGM Grand. As one of the grandest and most plush casinos on the Las Vegas Strip, the Venetian is the epitome of excess.
Free Download: On-Page SEO TemplateJoin 31,000 marketing professionals who have already downloaded this template!
Optimizing your website for search requires adding relevant keywords to specific elements of your site.
This template lets you plan your company's SEO in advance, so you can either implement your strategy step-by-step, or hand it off to your webmaster to execute easily.
We've also included a guide that shows you how to use each section of the template, highlighting nuances and giving you tips for maximum productivity. Made up of thousands of online casinos, poker rooms, sports betting sites, bingo halls and other betting genres, success in this multi-billion dollar business relies heavily upon SEO marketing tactics.


For a major player in the internet casino business, the results of its marketing campaign weren’t nearly as impressive as you might think. The number of referring domains – most of them certainly coming from affiliate websites – also received a green mark in the 87.6 percentile.
Ironically, these same affiliate websites are employed by the very online gambling giants they are competing against for front-page indexing. In short, by commissioning so many third-party affiliates to promote their games, online gambling sites are putting their SEO marketing campaigns in the hands of anyone and everyone willing to open a portal website dedicated to their cause. To put it in perspective, there are no less than 1,000 affiliate sites for every genuine real-money gambling site on the world wide web. But due to the intense efforts necessary to succeed and earn a viable income, the vast majority of affiliate websites are merely taking up cyberspace and making it more difficult for online blackjack marketers to drive their own traffic by achieving optimal results in the search engines.



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