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Home » Blog » REASONS WHY HIRING A SMALL BUSINESS MARKETING CONSULTANT MAKES SENSE!
You have a marketing project that’s beyond your staff’s knowledge – I recently helped a client in a new business by developing: 1) a practical, workable marketing plan and 2) an internet marketing based set of tactics.
You face a critical marketing project that exceeds your in-house resources – If getting a critical marketing project out the door is of utmost importance; why not bring in some interim marketing help? You need an outside marketing perspective – Most growing companies can benefit from an outside assessment of their overall marketing effort. Your expertise is not in small business marketing – Your expertise may be in financial planning, or outsourced human relations work, or manufacturing wood components.
You need someone to drive your small business marketing forward – A good small business marketing consultant shows up to work on your marketing. Homegrown marketing looks too….well…homegrown – I can usually tell when a small business’ marketing is homegrown.
Focus your small business marketing efforts – Too often when I work with my small business marketing clients, they lack focus. When it comes to marketing your business think of it this way; If you had a bad tooth would you pull it yourself or let a professional do it? About UsWith over 20 years of experience and excellence, CMU's Team is committed to exceed our clients expectations. When one starts a business or is running a business, one needs to make people aware of the fact. Advertising can be achieved using various media like television, newspapers, radio, banners, pamphlets, websites etc. Generally, businesses hire the services of an advertising agency to promote their products and services. Market analysis- The advertising agency first studies the market to know the target audience and the needs of the target audience. Selecting the advertising media- Once the advertising agency has decided to go ahead with the advertising campaign, it starts to select the advertising media. Cost-benefit analysis- The Small Business Marketing Consultant at the advertising agency then performs a cost benefit analysis. Deciding the mode of advertisement- The market consultant at the advertising agency then decides about how the message will be conveyed to the target audience. Creating the actual advertisement- Once all aspects are looked into, the Small Business Marketing Consultant at the advertising agency proceeds with the creation of the advertisement. The advertising agency must also be clear about the goals and objectives which the business wants to achieve using the advertisement. Today, the advertising industry has become a huge industry because of the large number of products and services being offered.
Description Make better marketing decisions, improve your implementation and re-vitalize your sales with my fresh marketing ideas and 30+ years helping owners improve their marketing. I admit to wasting weeks and weeks of  going without the use of my awesome new pen because I’d carefully try this or that, when the urge to use the pen struck me. Is the marketing problem you face, the one that brought you here, not getting solved by your intricate fixes? This contractor believed they were ready for marketing help once their patent for a new material was approved. Learn why the president of a Fortune 500 company called the company after receiving one of our prospecting letters to book a seminar before she even knew the price. The RAMPS model is a fast and effective way to learn marketing regardless of business background.
This RAMPS website serves as an introduction to the RAMPS Plan to Marketing Success© and strives to convince you to move ahead to the full course work and training.
Entrepreneurs tend to be good at their art, their science, their crafts, their skills and talents related to product development and production.
The RAMPS Plan to Marketing Success© model was created in 1983 as a way to organize and explain an unfamiliar business subject to potential users of marketing services. The RAMPS Plan to Marketing Success© is an active process in which readers participate. This book is a collection of marketing information from sources available to anyone but organized in a way that makes sense for everyday use. The purpose of this book is to explore the talents, work styles, attitudes, and issues that members of the Millennial generation are bringing with them as they enter the workforce.
An Andalusia native, the 47-year-old Peterson attended college for a year before working seven years on more than two dozen oil rigs in the Gulf of Mexico.
DiPofi had just left the position of director at the Small Business Development Center, an outreach unit at Auburn University partially funded by the U.S. The two worked together to simplify Peterson’s selling efforts, develop a better way to contact customers and improve efficiency and effectiveness.
According to Peterson, “I had always done the sales myself, but Jackie has more technical skills and communication skills than I do. If DiPofi and Peterson successfully wrap up their first new piece of business, that could create a nice problem for Shine It. If you wish to learn more each detail of these examples of marketing plans, consider getting Dr.
By definition, business marketing is the practice of selling products or services by individuals or organizations to other business entities either to use the products or services for their own business operation, or to use it as components in making their own product, or to resell them.
Business marketing means selling products or services to another business entity while consumer marketing means selling directly to the consumers. Business to business (B2B) marketing strategy is larger in scale compared with business to consumer (B2C) marketing strategy.
According to a study in 2003, sponsored by the Business Marketing Association, business-to-business marketers in the United States spend an estimate of $85 billion dollars a year in goods and services promotion. If you are planning to start a small business, a strong business marketing plan should be made. The RAMPS small business marketing plan model is designed for information gathering, analysis, and decision making. The RAMPS small business marketing plan model facilitates the processing of complex marketing information quickly and provides a framework to support marketing decisions, leading to implementation of more successful marketing efforts. The client came to me because I have in-depth knowledge in each of these areas and also because I could transfer that knowledge to the client.
This is especially effective if, after the project is completed, either a full timer is hired or the workload returns to normal. A good small business marketing consultant can come in, knock out the marketing project, and go away, without disrupting your staff.


But the sad fact is that most small business owners have a functional expertise that is not marketing. When you see that person in the lobby, or get on the line with them for a group coaching session, you know you’ll be talking about marketing.
Like most people, they’re great at creating ideas, but fall off sharply when it comes time to execute.
Each advertising media has its own pros and cons and one must evaluate all of them before selecting a particular media.
The advertising agency selected by the business owner can handle the entire advertisement campaign and all aspects of the companies Marketing. The Small Business Marketing Consultant at the advertising agency also studies the competition present in the market to know how the advertising campaign will do in the market.
The Small Business Marketing Consultant at the agency studies the benefits and drawbacks of all the available media like television, radio, newspaper, internet etc. The advertising agency may use simple pamphlets or banners to let the customers know about the product or service. For this, the consultant may take the help of experts at the advertising agency or he may seek the help of professionals from outside. So, it must be ensured that a business man goes in for an advertising agency that completes the work in the specified budget. When promoting the products and services, the advertising agency must also make sure that the right message gets across to the right people at the right time. Advertising helps a business to earn profits by enabling more people to know about the products and services and thus resulting in more sales.
As a result, the competition has also increased, requiring every businessman to promote his products and services in the best possible manner.
It enables a business beginner to master the subject of marketing and enables an experienced business person to improve marketing effectiveness and efficiency. In one simple word, RAMPS, five major marketing steps are neatly linked together for your benefit. They are motivated by the marketplace’s need for products and services coupled with their own needs to innovate and create. It is not enough for business owners to study how marketing evolved into the important business discipline that it is today. The RAMPS Plan was first published and introduced to the public by Auburn University Montgomery as a two-day Continuing Education seminar. Using the RAMPS Plan for organizing marketing activities, five different groups emerge in a way that makes it memorable and manageable. After nearly 40 years of varied work experiences, combined with academic study and teaching, my understanding of the subject of marketing is offered to anyone who wants to understand the world of marketing for their own purposes. Information in this book is based on knowledge gained from years of studying a broad business curriculum and explored over a lifelong career of business experiences. The Millennial generation is a roughly 20-year cohort of young people whose ‘leading edge’ members were born in 1982 and graduated high school in 2000.
Millennials Break Out as the Me Generation: Their Attitudes, Expectations and Fears, Daniel D.
Promises of Telecommuting and Preferences of Millennials: Exploring the Nexus, Ajantha Dharmasiri, Danielle Beu Ammeter, John E. But when he needed advice about his business late last year, he turned to a woman who holds a bona fide Ph.D. There, he learned how to clean equipment and machinery, and he took that experience with him.
But, as well know, a good business marketing strategy is starting with a good marketing plan.
This part introduces your company and the overview of the history of your company is found here. This must give a detailed description of your target market which includes their key demographic characteristics like their age, location, gender and income.
This should contain the list of your competitors, an outline of their market share, including a description of their business offerings, objectives, and their strong and weak points. Make list of your proposed marketing strategies including the cost associated in implementing them. Let’s put it this way, a demand in the consumer market generates a demand in the business market. Although the difference might appear quite obvious, let us try to digest more on the key differences between the two.
They may own the business but they must separate personal expenses from business expenditures.
This book is written for anyone who has the need  to plan, implement and be responsible for completing marketing tasks. Part of the reason for this is a lack of focus; they have too many ideas and so aren’t sure where to start. Any type of business, whether it is run online or offline requires customers so that it can experience a good business turnaround. Advertising is important for the business on the whole as it lets the business gain more customers, thereby increasing business turnaround.
The main thing that needs to be considered is that the advertising medium selected must be able to reach a large number of customers. This way the businessmen can focus on other aspects of the business and need not worry about how to attract more customers. This is done to know whether the product or service will be able to stand in the competition or not. On the basis of their comparison, the consultants select the media which they feel will do justice to the advertising campaign.
The first is to decide whether the advertising campaign will benefit the business in the sense will advertising help to earn good business turnaround. On the other hand, the advertising agency may film an attractive video to make sure that the target audience is conveyed the message.
In either case, the end result is the creation of an attractive and appealing advertisement by the advertising agency. Also the advertising agency must make sure that it does not exceed the budget because if it does so, the cost will out-shadow the benefits of the advertising campaign. If the advertising agency fails to provide the advertisement at the right time, the consumers may shift to another product or service.
The consumers on the other hand will never get to know about the products and services if they are not advertised.


This has further led to the development of new advertising techniques and an increase in the number of advertising agencies which are available today. Rarely are these same people trained in marketing and financial management, and therefore the Entrepreneur will most likely benefit from learning and applying the RAMPS Plan. Using this acronym, RAMPS, marketing is explained in a way that any future exposure to marketing can be understood within the context of an overall marketing plan.
The RAMPS Plan to Marketing Success© has repeatedly received positive feedback from its users.
Marketing knowledge comes out of experience and education, and manifests itself in many business positions.
Woven into this book are lessons from the vast world of marketing, processed, analyzed, and organized into the RAMPS model for your use.
These are the young adults who began entering college, the military, and the workplace during the present decade, and who will continue to do so for perhaps another decade more. Subsequently unfulfilled as the manager of a tire store, Peterson started a cleaning business on the side. We may find hundreds of examples of marketing plans in the information superhighway of cyberspace. It also includes the mission and vision statement of your company, which reflects your company’s overall philosophy. You may obtain this information either by conducting your own research through talking to other businessmen and using online search engines, or you can hire a market research firm to do the job for you.
First is product, which deals with the specification of products or services that you’re offering and how it relates to the needs and wants of your consumers.
Jackie DiPofi to guide you at (334) 467-8847 or fill out a contact form request for her to get in touch with you or if you wish to purchase her RAMPS Small Business Marketing Plan.
Most importantly, the RAMPS small business marketing plan model responds to the urgency of the times. Turn to a professional small business marketing consultant to help your company stand out from the crowd, for all the right reasons. The advertising agency handles the entire process of promoting a product or service by breaking it down into stages and then working on each stage.
Advertisements help the consumers to make decisions regarding which product and service to buy. The aim of every promotional campaign is to enable the products to reach the right people by increasing the awareness about the product, its benefits and drawbacks. The need for mastering marketing effectiveness and efficiency are greater than ever due to the current economic times. As a result, 10 people witnessed the RAMPS Plan to Marketing Success© presentation for the first time. The RAMPS Plan to Marketing Success© builds knowledge and expertise regardless of your job title or your role in the business world. The Millennial generation has been exposed during their formative years to a unique variety of historical, cultural, economic, and technological changes that have shaped their particular attitudes and values, preferred social interaction styles, beliefs about what is proper in the workplace, and personal concerns and desires. Considering Generational Differences in Assessing Work Values … A Unifying Approach, Kenneth P.
And finally, it should emphasize the vital points of your marketing plan and outline your objectives. Most often than not, major procurements will still have to undergo a formal and strict process of biddings, budget reviews, and bargaining before they are actually done.
If the small business would just focus on a few marketing ideas and implement those relentlessly, they’d find themselves better off. The other reason why a cost benefit analysis is done is to check whether the cost of promoting a product or service using a particular advertising media justifies the benefits it reaps.
However, the RAMPS Plan to Marketing Success© strives to plant the seeds of marketing in your mind. Since then, the RAMPS Plan has been used by thousands of individuals in a multitude of occupations. Millennials are bringing their unique perspectives into their places of employment, where at times they clash with those of the older generations who are already established there. Millennial Work Expectations and Organizational Incentive Systems: “Carrots” for the New Millennium, Daniel J. Millennials in the Workforce: Unions and Management Battle for the Soul of a Generation, Marcia A. A growing consumer demand for a certain product generates further business demands to supply components for such product. And sometimes you even have to talk to a number of different decision-makers and various key officers of the company in order to market your product to certain business entity. Hire a small business marketing consultant who can help you focus on only the most important marketing ideas. Once a business advertises about its products and services, it is able to run in a competitive environment. This is done to make sure that advertising using a particular media benefits the business by helping it get more customers and thus high business turnaround. Next is the placement or simply the place of distribution of your product, which pertains to where you sell your products (online or retail), which industry and to which division (families, young adults, men, women, etc). Thus a country’s economy experiences growth as its citizens increase their spending power. Millennial-Centric Strategic HR: Key Practices for Attracting, Developing, and Retaining Millennials, Scott A.
I have developed and proven a straightforward, flexible approach to solving your small business marketing challenges that identifies issues and starts us implementing solutions as soon as possible.
Texts, Emails, and Google Searches: Training in a Multigenerational Workplace, Patrick Deery. Just What Is Important to Millennial Job Candidates: It’s Not What We Assumed, Kyra Leigh Sutton. Giving Voice to Values: Engaging Millennials and Managing Multigenerational Cultures, Jessica McManus Warnell.



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