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While the CTIA guidelines aren’t SMS marketing law, the TCPA (developed by the FCC) is federal law.


The TCPA SMS marketing laws are all about businesses receiving permission from the consumer to text message them, the specifics of how this permission can be obtained, and what is allowed after permission has been granted. Lastly, there’s the Mobile Marketing Association (MMA), which releases its own SMS marketing best practices document that is very similar to the Mobile Commerce Compliance Handbook the CTIA puts out. Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox.
If you haven’t heard, the entire text message marketing industry went completely crazy earlier this month due to changes in the Telephone Consumer Protection Act that went into effect on October 16, 2013.
One such example is Domino’s Pizza, who sent the following re-opt in message on October 19, 2013, three days after the TCPA deadline for compliance. The actions taken by Domino’s and Costco to ask their mobile subscribers for permission to text message them after the TCPA deadline has passed, has me completely dumfounded. The big blow was a ball pounded into the dirt by junior Heidi Morrical that scored the go-ahead run and brought home an insurance run after a Germantown throwing error. Coach Outlet They will follow the life of Captain Bertie Cecil Batey of the Durham Light Infantry from his signing up to his death on the battlefield at Ypres in Flanders.
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The Tengiz oil field was discovered in 1979 and is one of the deepest and largest oil fields in the world. There’s a lot of confusion and misinformation in SMS marketing about laws, compliance and best practices. No business has ever been sued for not following CTIA guidelines, but countless brands have been sued under the TCPA, including large brands such as Jiffy Lube and Papa John’s. The MMA best practices for SMS marketing aren’t SMS marketing We use law, like the TCPA is, and they aren’t enforced by anyone, like the CTIA does with its rules, so these best practices add more confusion to the industry than clarification. While we have SMS marketing guides on TCPA compliance and CTIA compliance, we actually came up with a better, easier to understand way to make sure you’re following SMS marketing laws.
While many brands that had previously not received consent to text message their customers frantically tried to re-opt in SMS subscribers before the deadline, some brands took a different approach. Then to make matters worse, they sent another re-opt in message to their mobile subscribers ten days later on October 29, 2013, now thirteen days after the TCPA deadline for compliance. The TCPA is very clear that starting on October 16th, brands would have to have prior express consent to text message consumers. Tatango has always required brands to gain prior consent before text messaging consumers, even if not required by the TCPA previously.
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Unlike the CTIA, which is very specific, nothing in the TCPA specifically targets text message marketing. How so? We’ve combined the SMS marketing laws from the CTIA and TCPA into one set of easy to understand and implement templates. This approach was to wait till after the TCPA deadline to then try and re-opt in SMS subscribers. By Domino’s and Costco sending text messages after October 16th asking for this consent, it really makes me wonder if these brands understand what the definition of a deadline is. I’d like to say we could see the future, but really us requiring brands to get prior consent before using Tatango to text message their customers, was our way of making sure that we weren’t allowing text message spam to be sent through Tatango.
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So to help you better understand SMS marketing laws, it’s best to tell you about each organization, and how they impact the laws of SMS marketing. This reminds me of the very costly mistake that Jiffy Lube made back in 2012, which resulted in a $47M class action lawsuit settlement. Louis Vuitton Outlet Online Since the beginning of the year, the number of people who have crossed the threshold from food insecure to severely food insecure, also rose, jumping from 2.5 million in January, to 5 or 6 million now, as the lean season begins. We have a highly accessible economy, so it makes sense that Chinese companies would be interested in investing in Australia and gaining greater access to what we are able to provide. Uggs Outlet When you choose an "all natural" chocolate syrup for your kids' ice cream, are you thinking it has less sugar? They realise just how protective shadows can be, with black animals and birds becoming invisible during the intense shades of high summer. Given that oil has always been a key element of Saudi policy, he is very knowledgeable about where the country is headed.
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