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In certain regards, SMM is similar to word-of mouth marketing, but it is highly more efficient because it takes advantage of the enormous possibilities offered by the Internet and the popular social platforms.
Social media platforms have changed the way in which brands are built, easing this process and turning it from tedious to interactive and creative.
Social media websites such as Facebook, Twitter and YouTube help your clients spread the word about your business easily, help you locate potential clients and help you offer your clients the support they need. Social media websites allow customers to share their views and opinions of various brands, which helps business owners get noticed and be more aware of their customers’ needs. Consistent blogging and video sharing are just 2 of the social media marketing practices that help business owners get more clients. Successful business owners know that generating lucrative sales goes beyond having a product to sell. In a rapidly evolving digital age, businesses can get the same or even better visibility and exposure for their brands through digital marketing channels – foremost of which is social media – at the fraction of the cost traditional media requires.
Many businesses and marketers that integrated social media into their digital marketing campaign already realized several advantages and benefits from their campaigns. With figures like these and the basic fact that millions of Internet users log into their favorite social network each day, small and medium business users simply could not afford to overlook the fact that social media can work wonders for their business and boost brand awareness – and the following guide can help achieve this. Each social network is different from another and caters to different targeted audiences based on their sex, social status, interests, and other demographics. It will also be to your disadvantage if you try to be on all social networks at once, draining you of valuable resources and time – that you should use to focus on the right social media channel that will work for your brand and business. Once you’ve establish the social networks you will be focusing on, the next step is to optimize your social content strategy that will enable you to create interesting content that your targeted audiences in these social networks will be interested in.
Doing so involves getting to understand more about your targeted audiences and gain insights on the topics and themes that would appeal to their needs, interests, and preferences. To make your social media brand awareness strategy work, key members of your organization should take part or be incorporated in your efforts.
Multiple Hub and Spoke – Big brands adopt this management structure where a centralized “hub” of trained experts assist individual departmental teams or “spokes” that focus on specific social media activities. Command Center – Some of the more established brands centralize their social media activities through a command center composed of trained personnel equipped with appropriate monitoring tools at their disposal. Holistic – This type of organization approach requires everyone in your organization to actively take part in social media marketing activities, particularly in communicating and assisting customers with what they need. According to Our Social Times, organizations just starting out on their brand awareness campaign using social media can start best with the Multiple Hub and Spoke approach, then work your way towards forming a Command Center as your customer service activities goes more mature. A key element to boosting brand awareness through social media is to establish a healthy engagement with targeted audiences.
Aside from your content, timing is key to engagement and according to studies, you can reach the highest potential in engaging with customers during peak social media usage times between 1 to 3 pm, with engagement going 18% higher during Thursdays and Fridays. Reach – which measures how many fans, followers, and impressions your brand and content generated from particular social network.
Mentions – which measures the frequency from which your brand was discussed or mentioned in a social network at any given period of time. Inbound Links – which indicate from where people engaging with your brand are coming from, including the particular type of content you generated that will drive attention and citation link to your brand.
Started from Twitter, hashtags have evolved as an effective tool for driving and attracting people interested in a particular theme or topic.
There are now more than 1.35 billion Facebook users active in this social network, which keeps on increasing by 14% every year – an indication of just how big Facebook has become.
The activities they use for social media marketing may not be enough to boost brand awareness so it would be to your best advantage to expand your campaigns and include paid social media advertising to your marketing mix.
Social media is a powerful and very effective tool for driving targeted traffic, engagement, conversions and even sales from the growing number of active users accessing their social network accounts through their laptops or mobile devices.
You can capture video from a camcorder or another device like a webcam or a TV capture card, and once you have added files and sequence clips to the queue, you can start editing them. You can also create bookmarks and subtitles, import and export subtitles, select Chrome Key color, save video in the "Stereoscopic 3D" output format, apply audio effects (e.g. The program comes with a well-drawn help file and video tutorials while the system resource usage is moderate. NOTE: The Business version becomes completely unusable after 14 days, while the other edition remains free for non-commercial use, with the paid features deactivated after the 14 days trial period.


Social Media Marketing is the activity of driving website traffic through social media sites. Social Media seems to be a new trend, but its roots stretch to the beginning of computer era. In the 90s, dating sites and forums were on peak, which led to the development of social networks.
A wisely implemented Social Media Optimization (SMO) strategy can give a great boost to your business. Social Media Engagement is the process of reaching out to potential customers and interacting with them through Social Media.
Social Media Viral Marketing is the use of social media channels to spread any message for creating brand awareness. ALS Ice Bucket Challenge − ALS Association received increased media attention by soaking the whole world. Ashton Kutcher hits 1M − Ashton has been a seeding strategist who influenced his fans by an influencing message that went viral.
June 29, 2012 by Bruce Leave a Comment Many Social Media Marketing programs have increasing brand awareness as a stand alone goal.
When I ask companies about their SMM goals and they tell me that brand awareness is one of their prime goals I ask them why. So the moral here is don’t worship the step for the step itself, but acknowledge that the step represents progress in what you are trying to accomplish overall.
This practice involves the heavy use of social networks in order to raise brand awareness and promote products and services. Through these websites, you can stay in touch with your clients at all the times, answer their questions, offer them rewards and gain recognition in your field. By monitoring discussions and sharing positive responses and useful advice, you can earn your prospective clients’ loyalty and start being seen as an authority in your niche.
If done correctly and at a professional level, social media marketing becomes the most powerful tool that businesses have and which they can use to earn recognition and make their voice heard in today’s competitive and ever-changing market. The success of your business also rely on how effective you are in creating greater visibility and awareness for your brand, products or services with targeted customers. Creating greater awareness for your brand can be a bit challenging particularly for small and medium businesses, but emerging social media platforms can help level the playing field – giving your business potential access to more than 2.046 billion active social media accounts. 86% of these marketers acknowledged the importance of social media to their businesses, with 75% reported an increase in traffic while more than 64% generated an increase in leads spending just 6 hours each week on social media marketing.
Targeting a social network based on the number of active users in each platform, as outlined in the chart above, may not be the best option for you if your brand targets a particular type of customer. Interesting content topics that goes viral are liked, shared, and commented on by targeted audiences.
Some types of audiences prefer long and fully descriptive academic articles that are filled with well-researched information about the products and services they are interested in.
Creating brand awareness through social media should not be the sole responsibility of a single person but to all members of your team or organization.
This would however require organization-wide training and higher levels of commitment from all your staff.
As more of your staff are trained and involved in your social media marketing efforts, then you can work your way towards forming a Holistic organization. Through engagement, you can interact with targeted audiences about matters pertaining to your industry or business, to your products or services, or to directly respond to inquiries, concerns or complaints. You can also measure your share of mentions as a comparative ratio against your competitors, or the number of mentions your brand generated from a particular discussion thread that is relevant to your brand. These are great and powerful ways to boost your brand awareness, but you can also end up mis-using this tool if your hashtag strategy is not executed properly. There could be many factors that have influenced this, including the fact that many social media marketers still use likes and follower numbers as their gauge for success.
You may argue that social media is free and you do not have to spend a time marketing your brand, but making use of paid advertising channels like Facebook Ads, LinkedIn Advertising, and Twitter’s Promoted Tweets can get your brand right in front of highly targeted audiences – all with the greatest potential of becoming paid customers.
What’s more important is how effective social media can be for boosting brand awareness and these guides can help you establish a robust social media strategy that will put your brand right on top of the social map. Media List, Effects, Transitions, Files, Clips, Video Track, Audio Track, Overlay Track), which may make everything seem a little hard to operate.


It may lag sometimes between commands, but overall, VideoPad Video Editor manages to put up a good performance. People prefer to see referrals, reviews over Google search results, or a website before purchasing a product. Along with media sharing, many other portals that provide real-time updates were introduced, for example, Twitter, Tumblr, etc. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives.
It is basically a ratio between the social platforms that you use and the social platforms that you don't use to engage. Typically they respond that the more people that know about their company or products and services the better. If you are selling telephone network equipment and somehow you raise your brand awareness among Indian cricket fans, that increased brand awareness becomes an impressive looking statistic and that’s all. Social media helps businesses expand their online client data base and brings significant other benefits.
Also, when you receive negative feedback on social platforms, if you act wisely, you can protect your reputation and even gain new clients.
Those with huge marketing budgets can go for the traditional route and spend a fortune advertising on radio, TV and print collaterals. Generating brand awareness would also depend on the geographical location you are focusing your campaign on, like the chart below that outlines brand “likers” per country.
These types of content can be funny, educational, controversial, and visual – practically anything under the sun. Others may prefer content with a more visual appeal, with thoughts clearly explained by graphics, pictures and videos. The importance of this fact is downplayed by many businesses, with only 27% maintaining a dedicated social media team and up to 78% have no plans of forming a team of their own. You can make use of several hashtag strategies including creating and running your own branded hashtag promotions, conducting Twitter chats, and taking advantage of trending hashtags in your content – but just remember to keep them short, concise and memorable.
More than 864 million access their accounts on a daily basis, not to mention the more than 1.12 billion monthly active users (MAU) logging onto their Facebook accounts through their mobile devices. Usernets, which was launched in 1979, was the first progenitor of social media, and the journey from Usernets to Facebook is a long one.
It is a message getting viral by passing it from one to another with an intention of boosting your business. You need to be able to draw a correlation between brand awareness and inquiries about your product or service for example.
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You have to be able to measure people doing something or taking action because of their brand awareness. Unless you come to the restaurant for a meal, or tell someone about my restaurant, I derive no benefit from your new awareness of me. After online services, internet relay chat came into light which gave way to instant messaging. Similarly Facebook was launched in 2004 and surpassed MySpace, Orkut, Multiply, etc., and is still expanding. Now, you may forward my SMM information to your friends and that may help me…as long as your friends are local. Other sites like BlackPlanet (African-American Social Website) and MiGente (Latino) cropped up having provision to create profiles and add friends. This decade also conceived media sharing platforms like photobucket, flickr, youtube, instagram, etc., along with news and bookmarking platforms like Digg and Delicious. Having your huge circle of friends in Belgium knowing about my restaurant in Toronto probably isn’t going to have much of an impact on my business. I don’t have my demographics handy, but last time I checked I didn’t have any NATO leaders reading my blog.




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