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The number of cloud services providers are booming: in the beginning, big companies were the only ones to offer this kind of services, but nowadays all sorts of companies compete between them to manage our information by offering cloud computing as the main solution to optimize their clients’ operations. According to Statista, cloud computing service revenue from Customer Relationship Management (CRM) will increase up to almost 9 billion U.S dollar by 2016. Scalability is the main characteristic of Cloud computing services; it means that the client can ask for an increase in capacity. It is a cost-saving technology: the client does not have to invest large quantities of money in software upgrades. Cloud services can be easily integrated with other applications, so information can be transferred from one platform to another. Data center are not needed, since all the information is hosted in an online platform, whose security features are really high. For years now, Telcos have focused on offering technologies which were cutting-edge technology, like Public Switched Telephone Network (PSTN), Carrier Pre-Selection Operators (CPSOs, Voice over Internet Protocol (VOIP) or Carrier Access (CA). Integrating cloud services in their business core is the way to modernize and offer the clients what is booming today and what everybody wants. Currently, Telcos have focused on offering these cloud services to SMEs and SOHOs to increase their revenues, since they represent almost the 99% of businesses worldwide and generate more than $200 billion in ICT services. Among these services, almost $2 billion are destined to cloud computing to move forward and develop according to the new technological changes. SMEs and SOHOs have recourse to such services to improve their mobile connection, task force’s productivity, and to manage costs.
In this line, Telcos would offer their services to a larger number of people, instead of focusing in a few big companies. In addition, another reason why Telcos focus on small business and individual clients is because they prefer to come to an agreement in a more direct and personal way. When a Telco decides to offer cloud services, they have to change its business and operating model to optimize their propositions. On the one hand, the migration to a new type of service offer is a very long process and it will take time to implement it fully. Regarding the infrastructure issues, it will also take a long time since the company need to renovate their technological systems if they want themselves to supply their customers. On the other hand, Telcos need to build solid ecosystems with other companies from the ICT field to provide end-to-end services.
Finally, these services have to be sold in an economical way to differentiate themselves from the competitors. When Telcos decide to integrate Cloud services in their marketplaces, there are many options to be envisaged.
They can also select the services offered by Independent Software Vendors in order to improve their market niche.
Then Telcos can choose between offering them with the original brand or like white-labeled cloud services. After deciding which strategy must be followed to include the products in their marketplaces, they must take into account that the major opportunity for them lies in customer’s retention and loyalty.
Generally, big and multinational companies have a website containing a plethora of information. Responsive navigation means that, no matter from what device you access a website, you won’t have any problem visualizing all the content perfectly. The first and more essential step is to put oneself in the user’s shoes and think as they would: what do I want to visualize in the website?
Special care should be taken with the home page, since it is the cover letter of your website on the Internet. For the rest of sections, try to group all related information in one page and delete what you think is irrelevant. The majority of deep websites use drop-down menus which allow to choose a value from a given list that links with other sections, without having to leave the menu to access another one. Another feature that must be included to guarantee a good responsive navigations is adding a footer, since it’s easier for smartphone users to click on items at the bottom than at the top of the screen.
Finally, you should take into account that the majority of searches are conducted via mobile. Creative Commons (CC) is a non-profit organisation which has been facilitating the management and acquisition of free online resources via standardized tools, known as Creative Commons Licenses, since 2001. The philosophy of this organisation is inviting as many people as possible to share their contents online and eliminating the barriers they might meet with along the way, such as the theft or the improper use of those contents. Creative Common Licences are a legal model containing a set of conditions and terms of use developed by this organisation. Users can understand correctly and easily these conditions, since every licence is developed with an easy language and illustrated with icons.
You could transfer the rights of use of your files to avoid possible thefts or improper uses. You will be contributing to create a community with a larger quantity of contents and free ideas, which can be improvable by others. Conversely, if you are looking for free content, these licences will help you to make safer and more effective searches, avoiding problems or misunderstandings with the owners of the files. It is an aware and professional way to share content on the net without losing recognition.
Cloud computing consists of a set of programs and services hosted in a server which is connected to a network and is accessible from any device with Internet connection. This tool has transformed all the business models and strategies due to its capacity to accelerate the processes’ innovation and reduce costs. This new technology has favoured the birth and growth of a new way of business: cloud marketplaces. The kind of services offered in these platforms vary enormously, and can go from marketing to social media tools or development applications. These prices vary enormously from the pricing usually offered by these companies for the same products. Companies offer their programs for users to create their invoicing system, develop their website or manage their social networks, for instance, but they don’t do it for them.
This kind of service has had an enormous acceptance among the public because it combines the service demanded by users with a decrease in the price. They can manage their own time to create their projects and spend the money they want in them, since they don’t have to pay for web designers or developers. In addition, they don’t have to spend time in purchasing hardware, software or updatings; users access an online platform, in which all resources and document are hosted, with Internet connection.
A good SEO strategy ensures you better positioning on search engines, and it doesn’t have to be complicated to be effective. The content manager will allow you to add or delete pages, put them in order or edit their SEO options. Page Settings: you can name the page as you want it to appear on your website’s menu, change its slug and decide which page you want to make your home page.
SEO Settings: you can change the title of the page, add its description and the meta keywords needed for SEO optimization. Currently companies and self-employed workers decide to build a website to get known and make their way in an unknown market.
However, in spite of their efforts and the use of several tools to control their web traffic, the truth is that the number of visits decreases day after day.
It is possible that it’s been long time since you haven’t published fresh and useful information on your website or that the in the content in it is outdated.
On the other hand, the content has to be schematically arranged and grouped into categories, so that users can find what they need easily.
Users will leave your website if they have to wait more than 3 seconds until it is loaded, and they will likely turn to your competition. It is a reality that tablets and smartphones are the most used devices to search on the Internet. If you want users to click directly on your website when they look for a service or a product that you offer, you must have a good SEO positioning to appear in the top search results. Without a doubt, the biggest improvement of them all, not only of the style editor, but of Zeendo.
By clicking on the button Change, you can now preview the design of your website with different templates. In this section, you will be able to establish what size and colour you want for each element in your web.
Your website will change in real time according to the changes you make on each of these options we’ve seen. In addition, the majority of companies that were reluctant to these new changes have already started to migrate to cloud services: 44% of companies that already had cloud services have hired more, 25% have migrated from a public cloud to a private cloud and 24% have moved from a public cloud to a shrinkwrap (on-premises software). Other companies, instead of integrating cloud services in their own core business, have seen that selling them to other companies can be a business opportunity. AppDirect, NEC, Parallels, JamCracker or Azure are the main and most famous global cloud brokers nowadays.
As it happens with any demand and offer marketplace, the digital marketplace is a place where users go to find services. All the applications are arranged on three columns: the first column is where the logo is, then we see the text column with the name of the application (and an optional tag for the trial), followed by a short description and a summary of what you can do with it. Focused on business clients as applications in the digital marketplace may be, this doesn’t mean that their potential users must be “in the know” of how these applications work. An easy login –  with not too many data asked and one which doesn’t send them through different screens. There are some companies that don‘t allow users to get a refund for the products or services acquired or to unsubscribe from a service, which creates a feeling of distrust and anger. Offering a trial period, as well as being a way to respect and protect consumers’ rights, is also a good marketing tool, because it helps users to overcome doubts and prompts them to take the final step: the purchase of a product or the engagement of a service.
On the other hand, offering a trial is a good strategy to attract clients to consume a determined product, even if they were not initially interested in it.
Normally, companies offer a trial period of 15 to 30 days and, after that time, customers can decide if they want to acquire the product or unsubscribe from it, since there is no long-term contract. Providing dedicated support is a good practice to offer an added value to your product, since it increases the reliability in, and credibility of, the service, and can generate trust among your current and potential users. Due to the boom of the internet, users have access to a plethora of information and document themselves before choosing a service.
Dedicated support is an action that must last the whole process, from the moment a client looks for information about the services and products, until they buy them. Bundling products and services can be a smart strategy to boost your business since you can benefits from several commercial advantages. Also, the seller has to define their characteristics (description, target market, price, etc.) of the product or service very precisely, so that the clients can know in advance what they are acquiring and how much it is costing them.
But what is great about bundling is that it is an effective practice to differentiate you from your competitors, since clients will feel they are acquiring something new, original and fresh. Finally, clients prefer to acquire products jointly instead of separately if they can benefit from an important reduction on the final price.
Currently, both self-employed workers and companies owning a website have the same goal: to increase the number of visits and to get as many visitors as possible. Zeendo is also aware of how important this is, and this is why now you can link your Google Analytics account to a website built with our platform quickly and easily. Avoid using several consonants or double letters together (it could sound strange to people from other countries).
Including the name of your company in the domain is the easiest way for users to look for it. On the other hand, if you want to project your personal brand, the best option is to include your name and surname as part of the domain.
When choosing your domain name, there are a couple of important legal issues that must be taken into account. Secondly, you have to be also sure that your domain is legally protected in order to avoid third parties from using it unlawfully. We hope these suggestions help you to make a good decision and make the most out of your website with a perfect domain. Nowadays we are conditioned by our limitation when creating graphic content for our projects.
It is very probable that our logo is included in an event, advertising space, blog, etc., when our company is mentioned, since it is the most direct representative.
Contacting a professional designer: the user will obtain a high-quality and exclusive logo that never goes out of style. Creating your own logo by paying for an online design tool: This is the most suitable option for those people with good aesthetic taste and enough time to dedicate to the design process, but without knowledge in graphic programmes. Designing a logo oneself with a free online tool: you will get a logo with a lower quality and it will depend largely on the tool used and your imagination to create your design.
Searching on the web and testing different online tools, we have realized that there are too many free logo creation websites, but the result is really poor. The logo must not be underestimated since it  is the pivot on which all the designs of our brand turns ( visit card, billings, web, etc.), and it has been said before, it is our “representative” everywhere. It is a good free option if you have knowledge in Photoshop, Illustrator or online programmes, such as Pixrl. This website has hundreds of designs and it is very easy to know which one can be the suitable for you: you only have to write the name of your brand, select the industry to which it belongs and you can see all the designs available. If you want an exclusive logo, you can choose between many designs already created at a price of $145 each. In this web, the user can choose between more than 40,000 logo designers and get as many logos as desired. With CrowdSpring, you can choose between designs done by a community that share their ideas; on the other hand, you can choose a particular designer offered by the company to obtain your personalized logo. They offer a cheaper and more immediate option: a catalogue with logo already designed for $99. Depending on the plan selected (Free, Starter), you will have a determined number of logos to choose. Even if you can start your logo from $69, you will have to pay $180 if you want to ask for a higher number of proposals. Finally, we are going to talk about a list of website containing too many logos that can inspire you to create your own one. These are some of the indicative option with with you can start such an important process as the creation of a high-quality logo. Since the emergence of the web 2.0 companies and users’ needs have adapted to the technological changes.
We will now have a look at how the different types of hosting solutions are classified from traditional versions to the evolution of the solution that has revolutionized the market: cloud hosting. It consists on a server divided in folders for every website hosted in it, each of which contains a given amount of megas. Users who select this kind of hosting get their own server, which is accessible whenever they want. This kind of hosting is characterized by a dynamic and steady performance, an easy-to-maintain infrastructure and simplified updates and expansions.
The concept of offering IT resources through a global network was first introduced in 1960s by JCR Licklide, who thought that everybody could be interconnected to access programs and data from anywhere.
The first company to introduce this application was Salesforce in 1999, which started to offer business applications through its straightforward website.
After this, companies like Google, Amazon or Microsoft started building their own infrastructure, in which their resources were configured and continually associated among them. Cloud hosting is a service based on an infrastructure composed by various servers that are interconnected, and to which users access from their computer in order to consult information or use programs operating in them. It is a very flexible solution since there is not a physical limit to store as much information as desired: the resources needed can be contracted in a specific moment in time and then expanded as the project grows. Clients only pay for the resources used, so it is not necessary to take stock for future usage, only what they need at the time. When there is a malfunction in one of the servers, the rest of computers can continue working and all the data continues to be available for users thanks to the redundancy of the platforms. Users can access the data independently from the location of the device; they only need a web browser. The security of a website hosted in the cloud is guaranteed by several servers, since the service provider is responsible for the protection of the clients’ data. This chapter examines the range of human consequences of, and responses to, global environmental change.
This complex causal structure makes projecting the human consequences of global change a trickier task than is sometimes imagined. Building these scenarios, identifying the most probable ones, and assessing their outcomes would be an overwhelming analytic task.
In our judgment, understanding human responses is key to understanding the human consequences of global change.
People and social institutions may respond to environmental change as it is experienced (post facto) or as it is anticipated. Changes in society that incidentally affect human responses to global change are important both directly and because they could become tomorrow's deliberate responses. Response to global change may be coordinated, as through the policies of governments or trade associations aimed at eliciting the same action from many actors, or uncoordinated, as with independent actions of households or small firms.
Figure 4-1 elaborates on Figure 2-2 to show how human action can intervene at any point in the cycle of interaction between human and environmental systems to protect against threats to what humans value. The term mitigation is generally used to describe interventions on the human causes side of the diagram. For example, global warming is the direct result of a change in the earth's radiative balance; humans can mitigate global warming by any actions that slow the rate of change or limit the ultimate amount of change in the radiative balance. Mitigation of ozone depletion might, in principle, involve release of substances that interact chemically with CFCs, producing compounds with benign effects on the stratospheric ozone layer (type E), limiting emissions of chlorofluorocarbons (CFCs) and other gases that deplete ozone (type P), or developing alternative methods of cooling buildings that do not rely on CFCs (type H).


Another type of adaptive response is to prevent or compensate for losses of welfare that would otherwise result from global change.
Yet another type of response, sometimes called anticipatory adaptation, aims to improve the robustness of social systems, so that an unchecked environmental change would produce less reduction of values than would otherwise be the case. All social systems are vulnerable to environmental change, and modern industrial societies have different vulnerabilities from earlier social forms.
An important consequence of global environmental change is conflict, because global change affects what humans value, and different people value different things.
One of the most heated policy debates about responses to a global change is between advocates of immediate efforts to mitigate global warming and those who would postpone such action. In one view, the wise course of action on global warming is to conduct research on the phenomenon but not to take action to slow or mitigate it until the phenomenon is better understood. Social science can help illuminate the nature of environmental controversies and evaluate ways of managing them. Social scientists specializing in conflict have developed generalizations that might be more thoroughly applied to environmental conflict. More research seems warranted to use existing knowledge about conflict to illuminate the ways social conflict may result from global environmental change. Research on Conflict Resolution and Management Social scientists have also identified a number of approaches for resolving or managing policy disputes, some of which are beginning to be studied in the context of environmental conflicts.
The nature of technological conflicts suggests, however, that over the long term, management is a more realistic goal than stable resolution. In 2006, Tourism Australian launched its ad campaign entitled "So where the bloody hell are you?" in Britain. In the People’s Republic of China a nationwide system of public education is in place, which includes primary schools, middle schools (lower and upper), and universities. In Finland school attendance is compulsory between the ages of 7 and 16, the first nine years of education (primary and secondary school) are compulsory, and the pupils go to their local school. In Uganda schooling includes 7 years of primary education, 6 years of secondary education (divided into 4 years of lower secondary and 2 years of upper secondary school), and 3 to 5 years of post-secondary education.
This aspect of Terpstra and Sarathy’s Cultural Framework relates to how a national society is organized. China’s car market grew 25% in 2006 and it has overtaken Japan to be the second-largest car market in the world with sales of 8 million vehicles. As with many aspects of Terpstra and Sarathy’s Cultural Framework, the underpinning social culture will drive the political and legal landscape. Aesthetics relate to your senses, and the appreciation of the artistic nature of something, including its smell, taste or ambience.
Therefore international marketing needs to take into account the local culture of the country in which you wish to market. The Terpstra and Sarathy Cultural Framework helps marketing managers to assess the cultural nature of an international market.
With language one should consider whether or not the national culture is predominantly a high context culture or a low context culture (Hall and Hall 1986). The nature and complexity of the different religions an international marketer could encounter is pretty diverse. In China in 2007 (which was the year of the pig) all advertising which included pictures of pigs was banned.
In 2005 France’s Catholic Church won a court injunction to ban a clothing advertisement (by clothing designers Marithe and Francois Girbaud) based upon Leonardo da Vinci’s Christ’s Last Supper. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Telcos are aware of this reality and their current business strategies are focused in offering this kind of technology. However, these services no longer meet the client’s’ needs and they have realized they have to change their service model to increase revenues.
With this technology, they can move up the value chain by incorporating a more state-of-the-art service model.
This is why, all the staff constituting the company, independently from the sector in which they work, have to work together to take the project forward. These ISV use cloud storage provider’s API allowing resellers to install and integrate the applications they want. They sell the products under their own brand, but actually they provide from third-party cloud providers. This is achieved with a dedicated support system during the whole products’ sales and integration process, as well as hypothetical future problems.
This fact is a big problem to optimize the site for different devices, since smaller screens don’t allow to visualize all the contents well.
To this end, there are different navigation menus specially designed to guarantee a good usability and user experience.
Select the necessary information so that the messages are transmitted directly, concisely and clearly; consider that it is impossible to serve the same information for both desktop and mobile versions. This way, you prevent users from zooming in the sections they want to visualize, which impoverishes the UX. To facilitate your website’s navigation and accessibility to users, a search form should be inserted, since it is the best option to find what they need quickly.
Call-to-action buttons should be added in this section to provide information about the company. These licenses are very suitable for those who don’t want to possess all copyrights of their contents and give some of them to others or want to download free content. The user will be able to link a file to one of these licences and, thus, specify the type of authorised use of this content to the rest of users. If you don’t know which licence is the most suitable for you, we suggest you to try this easy tool. It is not a licence, since it hasn’t any restriction, but you could frequently see documents with these characteristics. The aim of this technology is to enable people to access the information from anywhere at any time and with any kind of device (smartphones, tablets, smart TVs, desktops computers, laptops, notebooks…). This kind of marketplaces are online platforms that gather together cloud services, which are offered to business professionals mainly. The majority of payment products are offered with a free trial period, so that users can know how to manage it and persuade them to purchase it.
These prices can be mainly achieved thanks to the cloud computing system used to serve the programs. Also it gives users more liberty as they can manage their own projects and change them as much as they want before they consider them final. However, it doesn’t mean a quality loss in the final result: it will depend on the users’ skills and dedication. When you look for a service on Google, thousands of results come up, but we seldom check them beyond the first page of results.
You want your visitors to be looking for you specifically, so your website’s keywords need to be related to what they will find there (A in the image below). This has been repeated over and over, but not for that is less true: if your website has consistency of content throughout, it will ensure you a better position. If you own a small business, the best way for your prospective clients to find you is submitting your website to popular online directories. This is a good way to keep in touch with your clients and to make your business ideology known among them. Studying your web traffic can help you understand the nature and behaviour of your visitors. Their main aim is to increase the number of visits so that users can turn into potential clients. If you don’t offer attractive contents, users won’t want to visit again your website since they will get the feeling that they always find the same or that they already know what they will find in it.
If you built your website a long time ago, it is possible that the design chosen is old-fashioned and you have to change it for another aesthetic. To prevent this from happening, try to add the necessary advertisements in your website, and avoid the use of pop ups, banners and flash content.
If users access a website which is not optimized for them, they will leave it due to the poor user experience. To do so, try to choose strategic keywords, write original content which isn’t duplicate content and verify that the links to your website are not broken.
You can customize the general design parameters of your website from the style editor: typography, font size, colours, etc.
Despite what some may think, this is something essential to guarantee the global harmony of the visual design of your website. As you may see in the picture, you now have more options to adapt it to your website: select where you want it to be, the size, applying mosaic effects or not, etc. When you add an element (texts, buttons, etc.), these will appear in your website with the colours and sizes that you established on this panel, so that you don’t have to change these parameters one by one. More and more companies integrate Cloud services, not as a distinguishing mark against their competitors, but to fit in with technological changes.
To do so, they create a Marketplace, this is, an electronic platform in which third parties include their cloud services to be sold.
The third column is reserved for the pricing and two buttons, one to see the full profile and another one to compare the application with others. This is why simpler is better: a straightforward registration process and user area will make life much easier for users. A trial period is a good way to avoid this, building customer loyalty as this way they are able to test the product or service and see if it meets their needs, thus saving money if it doesn’t. Competition is constantly increasing and you have to innovate if you want to make a difference. One of the reasons why a customer will choose your service instead of another company’s is because you can transmit security, and this is achieved if they feel you are worried and understand them and you share their concerns to any problems that may occur. The main advantage for bundling products is that it is a successful way to upsell products in which a client may not be interested otherwise.
In addition, it allows marketers to focus their strategy on a specific field and market and try to be the best in it.
It is an efficient method to strengthen the loyalty and trust among your clients and also to attract new ones. To this end, Google Analytics has become an essential tool to control the traffic and movements made by users on your website. Go to Websites tab and click on the cog icon of the website that you want to link to your Google Analytics account. Take your time to decide correctly since it configures your most visible face on the Internet and there are too many options that must be taken into account: maybe the name you want is already taken or maybe it is not the most suitable one for our business or personal project. Normally your brand has an original and unique name to differentiate from your competitors. Firstly, you have to be sure that your domain name is exclusive in order to avoid competitors or other companies from suing you for copying their name. However, there is a crucial question that cannot be ignored: we need a professional logo that identify us faithfully. The logo is the responsible for communicating itself all the philosophy, personality and history (if any) our company. However, due to the low-quality typographies offered, the result could be the expected one.
One of the most significative changes has been the introduction of web hosting, a service where a provider offers a server in which all the resources hosted are accessible via Internet.
All the webs hosted share the same CPU, RAM memory and internet connection, so there are issues like slowness, impossibility to obtain high traffic peaks and frequent server downs. Shared hosting is the most popular and the most affordable one.
This means that they get unlimited storage capacity, RAM memory, number of websites, etc. Dedicated hosting is generally used by big and well-known e-commerce companies with a big number of clients who visit their websites every day.
The main difference is that users buy their own server, instead of renting it from a hosting service company. This is why this is the best solution for companies that need more options than the ones offered by shared hostings. VDS use only one computer that simulates various servers.
Other researches consider John McCarthy as the scientific who developed the cloud computing concept as a public service.
Each computer works independently from one another, so more servers can be added without stopping the service. In consequence, people have migrated or changed their ways of living as polar ice advanced and retreated, endured crop failures or altered their crops when temperature and rainfall patterns changed, and made numerous other adjustments in individual and collective behavior. We begin by developing the concept of human consequences and showing why, to understand them, it is critical to understand the variety of human responses to global change. One way in which the actions that cause global change are different from most of these is that the effects take decades to centuries to be realized. It is misleading to picture human impacts as if global change were like a meteorite striking an inert planet, because social systems are always changing and are capable of anticipation.
Assume that four sets of scenarios are developed for the futures of the natural environment, social and economic organization, values, and policies. Rather than trying to set a research agenda for that task, we undertake in this chapter a less demanding but still very difficult task: to focus on human responses to global change broadly conceived. We do not mean to downplay the importance of certain kinds of research that do not focus explicitly on responses.
We consider the following analytic distinctions useful for thinking about the range of responses available. For instance, people can build dikes to keep out rising seas or reduce greenhouse gas emissions to mitigate global warming. For example, gasoline taxes, which were not initiated with the global environment as a consideration, could be increased to cut CO2 emissions. Both types of response can be either anticipatory or post facto; both can affect global change either deliberately or incidentally. Mitigation includes all actions that prevent, limit, delay, or slow the rate of undesired impacts by acting directly or indirectly on environmental systems. Such actions are sometimes generically called adaptation, but there are important distinctions among them. This debate arose within the committee, even though we were not charged with recommending strategies for response to global change.
The nature and extent of global warming in the future is highly uncertain because of incomplete knowledge of the relevant properties of the atmosphere, oceans, biosphere, and other relevant systems.
One pits Third World countries against the developed countries that are now becoming concerned with limiting use of fossil fuels and restricting the felling of tropical forests.
True, some of the disagreements might fade with better knowledge about the global environment and the likely effects of different feasible responses. This research would investigate the ways environmental changes may affect organized social groups and their resource bases and would hypothesize links between those effects and conflict. Relatively little is known about the structure of particular conflicts about global change at the local, national, and international levels or about which means will be most effective in dealing with them.
So if you are planning to take a product or service overseas make sure that you have a good grasp the locality before you enter the market. The $130 million (US) campaign was banned by the British Advertising Standards Authority from the United Kingdom.
With just six car owners per 100 people (6%), compared with 90% car ownership in the US and 80% in the UK, the potential for growth in the Chinese market is immense. The political ideology on which the society is based will impact upon your decision to market there.
The organization needs to make sure that their products and services are not offensive, unlawful or distasteful to the local nation. In addition, the team has to be composed by professionals with a deep knowledge of the field, since very technical and specific services are offered. To offer and assure a successful responsive navigation on complex websites, there are some practices that have to be taken into account.
This will facilitate the work of all of us and will help insure that the Internet is fairer space. Originally, it was created for users of technology who aren’t experts, but who want to solve problems quickly and easily. But there has been another important factor in the mix too: in many instances these programs are less expensive because they provide only the tools and not the labour.
In addition, this kind of services are offered with free hosting, so users don’t have additional costs. If you want your SEO to be even more effective, you can optimize your meta keywords using a keyword analysis tool. You just need to enter your essential information on the popular directories and, aside from people being able to find you in those, the search engines will find you and eventually help you rank higher.
Zeendo offers a basic metrics system which you can use to monitor your website’s performance, or you can alternately use your Google Analytics code if you have one to perform more in-depth analysis.
In addition, try to include any necessary information on the home for an intuitive navigation.
For a better usability and user experience, choose an acceptable type and size font, as well as a good combination of colours for the background. In this place, sellers and buyers are in contact until the commercial transaction is finished, always guaranteeing a secure operation. The more detailed the explanation of the product, the easier it will be for potential users to understand if it fits their needs. After this, companies can generate statistics relating to the number of product sales after the trial and draw conclusions on what they have to change to make it more attractive thanks to the feedback given by clients.
ISV companies must be able to explain how the product works and solve any doubts that the prospective client may have beforehand. Therefore, it is a good way to expand your selling market, since potential clients will buy additional products or services to those they intended on buying on the first place..


In addition, you can take advantage from this and appear in the first positions of searching engines if you include relevant keywords in your domain name. In this case, it is preferable if the domain is hosted in the same country as your website and company. It began in 1991 and users needed their own server to store all the information and resources required. But, sometimes, dedicated hosting services are also acquired by small companies that want to give server space to their own clients.
This server is physically located in a data center, so the internet connection speed is higher than the one they can have at home.
Each of these serves is independent, with its own Operating System and the capacity to reset itself without this affecting the other computers. However, it was not until the 1990s when the Internet started to offer bandwidth, which caused the expansion of  cloud computing. Until very recently, people have responded to global phenomena as if they were local, have not organized their responses as government policies, and have not been able to respond by deliberately altering the course of the global changes themselves. We then offer a framework for thinking about human responses and discuss the pivotal role of conflict.
This fact causes many concerned people to consider taking action now to protect the values of those who might be affected by global environmental change in years to come. So, for example, an estimate of the number of homes that would be inundated by a one-meter rise in sea level and the associated loss of life and property may be useful for alerting decision makers to potentially important issues, but it should not be taken as a prediction, because humans always react. Joining together all combinations of one scenario from each set, and adding assumptions about people's immediate responses, would generate an extensive set of grand scenarios.
We do not discuss ways to improve forecasts of the state of the natural environment; that topic is outside the range of human dimensions.
Policy makers and others are now faced with a variety of options, some of which involve anticipatory action and some of which depend on awaiting the experience of global change. Human actions can also affect human responses to global change incidentally to their intended purposes. Studies of the incidental effects of such actions might inform decision makers about what could happen without deliberate intervention and about which present policies might make societies more robust in the face of global change. Moreover, coordinated and uncoordinated responses can be connected to each other, in that coordinated actions by governments and industries can create new options for uncoordinated actors, prohibit responses, or raise or lower their costs. They can intervene in the proximate causes (type P), by regulating automobile use or engine design to cut carbon dioxide emissions or limiting the use of certain nitrogen fertilizers to reduce nitrous oxide emissions. One type of response, which can be called blocking, prevents undesired proximate effects of environmental systems on what humans value. It can be distinguished, at least in theory, from type H mitigation in that it does not necessarily alter the driving forces of global change. Although these complex sociotechnical systems contain great flexibility through the operation of global markets, they may have vulnerabilities that reveal themselves in the face of the changes that these systems have helped create. The far side of vulnerability is also little studied: When a system fails to resist environmental pressure, under what conditions does it return to its previous state?
It is wasteful for society to expend resources to prevent changes that will not occur anyway. Human systems can adjust to global climate changes much faster than they are likely to occur.
It makes no sense to act like the generals who built the Maginot Line for the wrong war or to construct dikes for cities whose populations will have moved or dams to water crops that will be grown elsewhere. Further research may identify more effective and less costly interventions than those now available. Actions that can be postponed will be less burdensome because of continuing economic progress.
It is in the nature of exponential growth processes that the earlier the growth rate decreases, the greater the final effect.
Mitigation in the face of possibly catastrophic outcomes is like taking out insurance against flood and fire. Humans are now conducting large-scale uncontrolled experiments on the global environment by changing the face of the earth and the flows of critical materials at unprecedented rates. The discount-rate argument is specious in the general case because the costs and benefits of postponing action are not always commensurable. A good example is investments in energy efficiency that provide an excellent return on investment even with narrow economic calculations. The Third World position, of course, is that other countries used fossil fuels and undeveloped frontiers for their economic development, and fairness dictates that the poorer nations now have their turn. As it became clear that expected global warming over the next 50 years could not cause the breakup of the West Antarctic icecap, the flood-prevention rationale for slowing greenhouse gas emissions became considerably weaker.
And even when new knowledge reduces uncertainty, controversies persist because not only facts, but also important interests and values, are at stake. Defining an environmental conflict as either one of understanding or one of interests and values affects which groups and arguments are considered legitimate in policy debates (Dietz et al., 1989). A first step is to construct an analytical framework for identifying the possible routes from particular environmental changes to particular types of conflict. This work suggests that institutions responsible for decisions about global change will also have to manage conflict. Therefore, we recommend increased empirical research, including both field studies and laboratory-simulation studies, to clarify the sources and structures of particular environmental conflicts and to test the efficacy of alternative techniques for their resolution and institutions for their management. The campaign featured all the standard icons of Australia such as beaches, deserts, and coral reefs, as well as traditional symbols like the Opera House and the Sydney Harbour Bridge.
For example, in countries with low literacy levels, advertisers would avoid communications which depended upon written copy, and would favour radio advertising with an audio message or visual media such as billboards. For example, the United Kingdom has a largely market-driven, democratic society with laws based upon precedent and legislation, whilst Iran has a political and legal system based upon the teachings and principles Islam and a Sharia tradition. So with a high context culture hidden cultural meaning needs to be considered, as does body language. The ban included pictures of sausages that contained pork, and even advertising that included an animated (cartoon) pig. These companies use cloud brokers to provide a marketplace of cloud applications, which they offer to their end users (usually businesses). For those people who can use some of the tools mentioned above, they can download the logo for free and edit it with another graphic programme. Hosting companies from all over the world started to offer their services, which were based on physical hardware, to other companies and end users. In addition, the hard disk and RAM memory are shared between the resources hosted in that server. The main advantages of this server is that it’s very flexible and can be adapted to the user’s demands, depending on the amount of the resources needed. The next section examines three cases that illustrate many of the major factors influencing the human consequences of global change. But because of uncertainty about how global environmental systems work, and because the people affected will probably live in circumstances very much different from those of today and may have different values, it is hard to know how present-day actions will affect them.
Before the sea level rises, people may migrate, build dikes, or buy insurance, and the society and economy may have changed so that people's immediate responses--and therefore the costs of global change--may be different from what they would be in the present.
The human consequences of global change could then be defined as the difference between the state of humanity at the end of one grand scenario and the state of humanity at the end of a base case or reference scenario with a different natural-environment component. Neither do we devote much attention to improving forecasts of social and economic organization or of human values, even though these topics clearly belong to the social sciences and are critical to understanding the effects of global change. The impact-assessment tradition involves projecting the human consequences of a range of natural-environment scenarios under given assumptions about human response. For example, European settlement of the Americas gave Europeans and, later, others access to a wider variety of food crops, making human survival less dependent, at least in principle, on a small number of staples that might be vulnerable to altered growing conditions caused by environmental change.
It may involve direct interventions in the environment (type E in the figure) to counteract the effects of other human actions, direct interventions in the proximate human causes (type P), and interventions in the human systems (type H) that drive global change, intended to have an indirect or downstream effect on the proximate causes. They can intervene in human systems (type H) and indirectly control the proximate causes, by investing in research on renewable energy technologies to replace fossil fuel or providing tax incentives for more compact settlements to lower demand for transportation. Examples include evacuation from areas stricken with flood or drought, food shipments or financial assistance to those remaining in such areas, and development of synthetic substitutes for products previously obtained from extinct species.
For instance, modern societies have become highly dependent on fossil fuels and vulnerable to a serious disruption of supply or distribution systems.
They may express a desire--or even claim a right--to influence the choices of people or governments continents away. The projected doubling of atmospheric carbon dioxide levels will take place about 80 years from now. Technological and social changes often eliminate problems without any specific mitigation efforts by changing the offending technology or making it obsolete. For example, it has recently been suggested that adding iron to the oceans to fertilize phytoplankton that would absorb carbon dioxide from the atmosphere may be a way to address the greenhouse effect (Martin et al., 1990). If people living in the 1890s had invested in preventing today's environmental problems, their expense on our behalf would probably have been made on the wrong problems, and it would have been an inequitable transfer of resources from a poorer generation to a richer one.
Bringing down the birth rate in India to two children per couple in 1995 rather than in 2005 can make a difference of 300 million people by the time the Indian population stabilizes (Meadows, 19851. By the time it becomes clear that a response is needed, it may be too late to prevent catastrophe if the change is proceeding rapidly. It is prudent to limit the pace and extent of such experiments because of the likelihood of unanticipated consequences.
Some important and meaningful tradeoffs can be made on economic grounds, for instance, between investing in renewable energy development and in directly limiting the burning of fossil fuels.
Such actions can achieve the benefits of mitigation at no extra cost, while providing other benefits. Many analysts believe that if large-scale climate change results from human activities, the poorer countries are likely to suffer most because they lack resources they could use to adapt. A response such as dike building seems much more appropriate when the sea threatens only a few areas. Informed people disagree because the remaining uncertainty leaves room for judgment, because they may assume different scenarios about the future of society, and because an outcome that harms what one person values may enhance what another values.
These institutions will need to provide accurate information, but should not expect information to resolve conflict. The following sections describe the human systems that are affected by or respond to global change, and how they interrelate. By this definition, a particular change in the natural environment has different consequences depending on the scenarios assumed for society, values, and responses.
We bypass these issues because the need for improved social, economic, and political forecasting is generic in the social sciences, and addressing this broad need would take us far beyond our charge to focus on human-environment interactions.
The tradition of post hoc case analysis involves assessing the actual human outcomes after past environmental changes land given the responses that actually occurred), in the hope of drawing more general conclusions.
World markets have subsequently reduced the number of major staple foods so that, in practice, people may eat no larger a variety of foods than before (Plotkin, 1988). If global climate change produces sufficient warming and drying (drought) on a regional scale, it may threaten the region's crops; development and adoption of drought-resistant crops or crop strains can break the connection between environmental change (drought) and famine by preventing crop failure.
Farmers, regions, and countries that rely on a range of crops with different requirements for growth may or may not produce less greenhouse or ozone-depleting gases than monoculturists. They also support much larger and denser populations than ever before; such populations may be vulnerable to ecological changes affecting the viability of their food supplies.
And the people or countries subjected to those claims may resist, especially when they feel that changing their behavior will mean suffering. By contrast, financial markets adjust in minutes, administered-market prices in weeks, labor markets in years, and the economic long run is usually reckoned at no more than two decades.
For example, boilers no longer explode on trains because they no longer use steam engines; horses are no longer the main polluters of urban streets. That proposal, whatever its ultimate feasibility or desirability (Lloyd, 1991), demonstrates that improved understanding of biogeochemical systems might generate promising new proposals for mitigating global change.
It probably makes no more sense for the current generation to sacrifice to benefit a future, even wealthier generation.
To achieve the same effect by starting later would impose greater restrictions on the people living at that time.
Even if catastrophe is unlikely, mitigation that slows the rate of change makes it more likely that adjustments can be made in time. If species are valued for themselves, their loss is irretrievable; even if they are valued only for what benefits they may have for humanity, species loss may be irretrievable. Like natural mutations, most of these experiments are probably destined to fail, and there is only one global environment to experiment on. And if it became clear what each policy option--at the local, national, and international levels--would accomplish if enacted, some of them could easily be rejected. Case analyses of past social conflicts can be used to assess hypotheses drawn from such analytic frameworks. The institutions will need to make a place for the stakeholders to be represented from the earliest stages of the decision process, ensure openness in processes of policy decision, include mechanisms for the main actors to have access to relevant information from sources they trust, and use the conflicting perspectives and interpretations of current knowledge and uncertainty to inform the ongoing debate (National Research Council, 1989b; Stern, 1991).
So, culture includes all that we have learned in relation to values and norms, customs and traditions, beliefs and religions, rituals and artefacts (i.e. For example, in France workers tend to take vacations for the whole of August, whilst in the United States employees may only take a couple of week’s vacation in an entire year.
We conclude by offering some general principles for research and some research implications. We offer only limited discussion of how future global change might proximally affect what humans value, because the variety of possible global changes and the uncertainty about the effects of each make it far too difficult to go into detail. Research in these traditions, combined with analysis of human response, can offer valuable insights into the human consequences of global change. High taxes on gasoline in Europe and Japan, enacted for reasons unrelated to the global environment, encouraged development and purchase of small, fuel-efficient automobiles that incidentally slow the pace of global warming. Similarly, loss of stratospheric ozone threatens light-skinned humans with skin cancer, through exposure to ultraviolet radiation; avoidance of extreme exposure to sun and application of sunscreens help prevent cancer, although they do not mitigate the destruction of the ozone layer. But polycultures are more robust in the face of drought, acid deposition, and ozone depletion.
The further global change proceeds, the more likely it seems that it will be a source of conflict, including international conflict, over who has a right to influence the activities implicated as causes, who will pay the costs of responding, and how disputes will be settled. The implication for action is that what individuals and organizations do on their own in anticipating climate change may be sufficiently successful that organized, governmental responses will be superfluous. Concern about the greenhouse effects of fossil fuel burning will prove premature if development of fusion or solar energy technology can replace most fossil fuel use over the next 50 years. Improved understanding of social systems has reasonable potential to discover other classes of effective response. It is therefore easier to mitigate the effects of exponential growth the sooner the effort is made.
This is clearly the case for nonhuman organisms, such as tree species that can adjust to climatic change by migrating, as seedlings move to more favorable locations. Other environmental values, such as loss of the life-supporting capacity of wetlands or large bodies of water, may also be irretrievable; often we do not know until the values are lost. As the extent of human intervention in the global environment continues to increase, so does the strength of this argument.
If current economic activity destroys the life-support systems on which human life depends, what investment at compound interest could ever recoup this cost? Instead, we review basic knowledge about how human systems respond to external stresses, in the context of discussing human responses. By bringing about technological change, these taxes also incidentally have helped make it easier for all countries--even those without high gasoline taxes or companies that produce fuel-efficient automobiles--to respond to the challenge of global warming with improved energy efficiency .
Tropical deforestation threatens species with extinction by eliminating their habitats; creation of forest preserves would provide many species sufficient habitat to survive, while doing little to slow net deforestation. The impact of climate change will reach people through slow price increases for the factors of production; in reasonably well-functioning markets, economic actors adapt readily to such changes. It assumes that expenditures made now could otherwise be invested at compound interest in improvements in human well-being. Such species have a maximum rate of migration, so can adjust to climatic change below that rate. The argument supports mitigation efforts that slow ongoing human interventions in the environment, but generally not those that would stop greenhouse warming by new interventions in the global environment. Economic arguments also cannot deal with some things--including the balance of nature--on which people place intrinsic or spiritual value. In short, the debates are not only about the workings of human and environmental systems, but also about political and economic interests, conflicting values and faiths, differing assumptions about the future, and different judgments about resiliency in the face of the unexpected. Similarly, families and communities that have both agricultural and nonagricultural income are harmed less by the same threats than purely agricultural groups. They invent industrial processes that economize on scarce inputs, find substitutes, purchase energy-efficient equipment when energy prices are rising, and so forth. If the growth rate for such investment exceeds the average rate at which environmental problems develop, people will be better off in the future if they do not spend on mitigation now. To the extent people want to preserve such values, mitigation is the only acceptable approach.
Whether or not there are strong trade unions will impact upon management decisions if you employ local workers. In the past, such adjustments have contributed to human progress, and there is every reason to expect that pattern to continue.
Moreover, economic accountings systematically undervalue things--such as genetic resources--for which there are few property rights or for which economic value is only potential.



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