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How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc? Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees. Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business. There is not a one-size-fits-all approach to social media but there are a few questions that everyone needs to answer in order to be successful.
Next you need to know who you should be engaging with.  If you are like most business owners who want to get involved with social media, you are probably uncertain about what you should be tweeting and posting and how to use those posts to attract your ideal clients. I have a very straightforward answer to this question: You should be engaging with the people most likely to buy from you.
The key to social media success is to be consistent and engage with your fans and followers on a regular basis.
As the Mom Biz Coach, I am a speaker, business coach and mentor to mom entrepreneurs and small business owners. Thank you so much for such a great information Lara!I like the valuable information you provide in your article. That’s true, we can easily access information through the help of our friends in social media…looking forward for more posts from you Lara!
Testimonials:"I had felt stuck and needed someone to provide some focus and direction in my life and help me zero in as I was in a constant state of overwhelm. Mom Biz Solutions PodcastClick to listen below or subscribe via iTunes or Stitcher so you can listen from your phone whenever and wherever you are! Huge thanks to Deborah for getting me out the door this morning and helping me get my day on track!
Left the house at 9:30 am and have run all over with meetings, doctor appointments, errands and dance.
Thank goodness we have women like attorney Suzy Fanning telling our Metro Detroit Mompreneurs how to protect ourselves, our families, our businesses with legal supports like Power of Attorney. Why would you want to waste your time blogging and building a following on social media networks? For hundreds of years expressing yourself and displaying your passion and talents was confined to writing, drawing or painting on a piece of paper and then begging a publisher or someone of influence to tell the world or publish your work or display it. Artists and creatives often needed access to kings and queens and their benevolent attention to break through the barrier of anonymity. Television, radio and modern mass media made it easier to be discovered and break through the influence glass ceiling. Blogs, social media and social networks have turned this traditional and glacial model of influence, attention and self expression on its head.
The challenge now is not having access to the media because social media has provided the tools and means to take control. The power of media now resides in your hands and everyone can express themselves to the world and carve out and create their own corner of influence.
The democratization of media that is social media, allows everyone to express themselves globally in full color and rich multimedia. Here are a few reasons why you should tap into the power of social media that may resonate with you.
Do you think that the social web is the biggest change to self expression, influence and publishing since the printing press 500 years ago? My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.
It is still a big challenge, to sit down and think what is a really good content for my audiance.
The most productive way to achieve this is to listen to what your audience is discussing and contribute something of value.
By working together, you can accomplish all that Jeff listed in this post much more effectively and faster. Very interesting although for number 36 you may need to re-evaluate who your friends are…if your success makes them jealous then they are not really your friends are they?
My blog is how I give back to business owners and marketing professionals by sharing information of value.
We are currently in the age of conversation and transitioning into the relationship building phase.
There are essentially 5 goals we need to achieve when branding our business on a social media platform. Email marketing or communicating with your list is necessary to keep your contacts constantly aware of your presence. Once you have worked on conversation, engagement, interaction and communication it’s now time to send marketing offers to your list. Become a Private Member and Empower Your BrandJoin thousands of subscribers getting exclusive content,private case studies, updated industry insights and valuable business growth strategies.No Spam ever, just great content!
Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. We’d love to hear in the comments below how your small business is leveraging social media.


So sorry (looks like we should have added a small legend there) – the last part compares data for 2009 (brown line) to 2010 (blue line). With the amount of real social media accounts and participants increasing, businesses would really take advantage of this so that they can connect with their customers with one of the most used channels on the Internet. Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. Now that you have got an idea of the general business opportunities that social media offers, let’s look at the practical way each of these opportunities helps business. Use your social networks to post either brief, interesting information, or links to relevant blog posts or articles—not necessarily your own, although you should promote your posts on social media if you run a small business blog. If you don’t know who your ideal client is you need to schedule a coaching session with me because that determines everything. On Twitter you can post quite a few more updates daily —up to five or ten times a day or more. My passion is helping entrepreneurs create and run businesses that honor their priorities and values. I’ve had pretty much the same strategy since I started getting involved with social media.
Being rich or royal was often a prerequisite to being noticed. It also took a lot of time with death often happening before fame kicked in. In reality it still required money and other people’s networks and the new kings and queens were now the journalists, editors and media moguls. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. The popularity of this sites had gone to the top and advertising and promoting your site in tons of members will be a great help for you.. Blogging and social media are essential – but we need to start sharing an easier way for small businesses and individuals to blog by encouraging them to do so on group blogs that already reach their target audiences. Those with blogging skills need to mentor other bloggers and promote small businesses that do not have the time, resources, or skills to do it themselves.
Think about the 50 most FAQ you get and turn them into blog posts… your customers will love you and so will search engines! Using simple strategies you can see a return for the time and investment you spend using social media to market your business.
Engaging prospects will help create conversations and get people talking to you about their likes, what they are looking for and what they don’t like.
Sending relevant information is a necessity and auto responders can be a vital resource in this strategy. The biggest challenge is that people constantly expect to spend their time marketing posts and content right away without focusing on the relationships aspect.
For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version).
Its clear that some use one thing over the other… but WHAT exactly do the two color bars connect too here.
Social media power has been recognized as influential force for effective promotion of a business. I’m writing a paper on this topic and I will like to know the sources of this demographics. Majority of my clientele is from social media and my business would probably be non-existent without it. This means that you can virtually meet up with several colleagues to discuss a project for instance, but also that you can attend a lecture or training session from your own home.
These tools basically collect all data (infrastructure, people, events) based on a particular locality and make them available to a pool of users, whose knowledge of that specific place becomes much more extensive as a result. Entering marketplaces allows companies to reach a very large pool of potential customers, as well as create traffic towards their own websites.
Also, social networks give very good opportunities for businesses to spread brand awareness through these communities. As virtual worlds use and display real products from existing companies, businesses can spread brand awareness within huge online communities. You can reach all kinds of freelancers, from writers to arbitrators, from general skills to highly specific ones, from very affordable prices to much more expensive ones and from local to global freelancers.
From online document management systems to mobile phones, a range of applications and devices allow more effective collaboration regardless of physical boundaries. These are user-generated information allowing the sharing of spreadsheets, articles and RSS feeds among many other types of information. Companies can have their very own social network and you can just imagine what this means in terms of collaboration. This means that companies can get very easy access to relevant information, but also publish relevant information about them as well, reaching a very wide audience by doing so.
Ideas platforms are highly valuable and cost-effective solutions for companies facing business challenges. Instead of developing expensive in-house market intelligence tools, companies can use social media applications which already gather and provide this kind of information. You can link to case studies, current events or updates in your industry, expert content, and more.Promotions and ContestsJust about everyone appreciates the opportunity to get something for nothing, so contests and promotions are popular on social media.


Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand. You must understand who your ideal client is so you can envision that person, find them, talk to them and start to understand them. The nice thing about it is that the people you engage with online are usually willing to help you figure things out. Social media has touched something in human consciousness that goes beyond just online conversations. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. Earlier this year, I incorporated my blog into an online media company and it feels really good. It is far more powerful to have many contributing top content and promoting a site than it is to have to keep your own blog updated, optimized, build links, and promote all by yourself. This will support your local community, create jobs, and help cushion the effects of inflation. It’s no longer if you should incorporate a social media strategy, but rather how best to add scoail platforms best suited for your business. This is a core necessity for your business and a great way to measure successes on your social media campaign.
There is money to be made through social media if you understand and work on the journey to get there first.
Possibly should you throw in a few pictures it would make the entire thing extra interesting. A business can become part of other a community that is built around some particular business type.
Social media has completely dissolved physical boundaries, which translates into immense advantages for businesses. This mean a business can communicate information to a large base of ‘locals’ and attract customers. This is very important for those businesses working around time-sensitive issues as well as for those wishing to communicate live with customers.
The point is the choices are there, which means you can find the ideal freelancer suiting your exact needs.
This facilitates information-sharing and project management, making it much easier and more efficient to work together.
This also means they don’t have to use external, mainstream sites to collaborate if they prefer not to. You don’t have to give away a free iPad every time, either—giveaways for your own products or services, or prizes that complement your offerings, is actually better for improving your social media presence with genuine engagement. Walked the dog for 10 minutes only to find he'd already peed on the floor, walked through it, and hopped on my son's bed, so had to change sheets. I think the idea may be buried in some of the things on your list, but I think it needs its own place on the list.
Whether you blog on a group or individual blog, the keys are COLLABORATION and LOCALIZATION.
I got to that point and started hunting for clues as to what these small business owners were using to attain these results. Here are 30 contest ideas your business can run.However, holding contests too often can serve to dilute your brand, because you’ll end up with subscribers or fans who are only there for the giveaways.
Then son freaked out due to spotting a huge insect monster downstairs, which I had to slay. You and so many others I have come across on social media give of their knowledge, wisdom, compassion, support…. Use this type of content judiciously for the best results.Cartoons, Jokes, and Funny ImagesLaughter is both contagious and memorable. Injecting some humor into your social network can be a great way to show off your small business personality and make your followers comfortable engaging with you.Be selective with the humor you share. Jokes or images that relate to your industry are a good choice, and you can also tailor selections to a recent company blog post or status update. Make sure it’s in good taste—stick to non-vulgar, non-offensive humor.Personal InteractionIt’s most important to connect with other people—after all, that’s the primary goal of “social” networks. Social media is all about sharing, and you need to give people something share-worthy in order to make your marketing work for you.So what should you post? Whether you’re on Facebook, Twitter, LinkedIn, or a combination of social networks, certain types of content consistently perform better than others. Here’s a look at the most effective categories of social media content for attracting and engaging your customers and prospects.Arresting VisualsThe idea that a picture is worth a thousand words holds true for social media. They’re not interested in being “marketed” to—or worse, spammed with constant promotions in their social media feeds.



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