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When it comes to running social media for your business, success is achieved through more than a simple online presence. Subscribe To Our NewsletterJoin our mailing list to receive the latest news and updates from our team. How does your firm’s social media use compare with the 2014 small business social media trends?
Regardless of your company size, its useful to check how the fastest growing SMBs (aka small and medium sized business) as represented by the Inc 500 use social media. The University of Massachusetts Dartmouth conducted its 7th annual study of Inc 500 firms’ social media usage in fall 2013.
Using the Inc 500 as a guide of business size, UMass Dartmouth examined each firm on the 2013 list to determine the social media tools they used. 58% of small businesses use Google+. Google+ usage was added in 2013 so that it appears to have the largest growth.
52% of Inc 500 firms have blogs compared with 34% of Fortune 500 firms in 2013, up from 19% and 8% respectively in 2007. Use a mix of social media platforms to reach your target audience and to provide them with the information they seek where and when they want it. 45% of small businesses track sales that come through their social media platforms (specifically Facebook, Twitter and Pinterest).
52% of small businesses estimate that less than 1% of their total annual sales came from social media. 27% of small businesses estimate that 1 to 5% of their total annual sales came from social media. 8% of small businesses estimate that 6 to 10% of their total annual sales came from social media. 2% of small businesses estimate that over 10% of their total annual sales came from social media. Incorporate a contextually relevant call-to-action in your social media content to encourage purchase.
When asked whether customers purchased from Facebook, Twitter or Pinterest, small business executives mentioned Facebook most, followed by Twitter, and then Pinterest.
Underestimate the economic value of visually based social media platforms like YouTube, Pinterest, Slideshare (not mentioned in the study) and Instagram at your peril. Jump in and test these sites to support your firm’s sales before they mature and yield lower results. Content marketing is an integral element of social media and small businesses are no different. 75% of executives used original or reposted content exclusively on social media in 2013.  This underscores that small firms need to maximize each element of their marketing mix. Use an editorial calendar to plan your content creation associated with your promotions and determine where you need outside content marketing support. 31% of small businesses have written social media policies to guide online employee communications. 39% of small businesses have a strategy in place to handle an online crisis, down 15 percentage points from 54% in 2012. Small business social media trends for 2014 reveal an increase in usage across a variety of platforms. To stay competitive as an Inc 500 or Fortune 500 company, think in terms of integrating your social media and content marketing strategies including distribution. Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer in their industry. How are you making the most of every touchpoint with your customers, not just to increase engagement but also to generate customer advocacy?

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As we all know, small business is still dependent on waifs and strays of economic recession. This blog is supported by AtomPark Software, a company which has been developing and selling software and services for Internet marketing since 2001, and now they have decided to share their success in online promotion.
Large or small, businesses around the world are taking advantage of social as an inexpensive way to get their brand message to the masses.
Spread your small business’ message across multiple social media networks for the greatest impact. Encouraging customers to use predetermined brand hashtags can help you to not only monitor what is being said about your business via social analytic tools, it also gives you an opportunity to insert yourself into and facilitate conversations as they happen.
Whether it’s 140 characters on Twitter or 6 seconds on Vine, social media users have come to expect the information they’re looking for in short, concise snippets. Keeping these best practices top of mind when creating a social media plan will help your business do more than just register for an account: it will provide your small business with the true fan engagement necessary to generate leads through social media and make an impact among current and potential customers alike. He leads day-to-day operations, product development, and technology strategy for all social services, including Pagemodo, a popular social marketing suite for small businesses. Due to smaller size and lower amount of resources, these firms tend to take advantage of social media opportunities faster than their larger competitors. About two-thirds had 50 or less employees and over half were founded between 2008 and 2011. The use of blogging has steadily increased among Inc 500 firms over the last 7 years and has been consistently higher than the Fortune 500.
This makes sense since social media participants can use the range of platforms via a mobile device.
Understand that over 70% of consumers do their purchase related research before businesses know that they’re in the market. The best social media marketing in the world is useless if your purchase process is onerous. This is attributable to a lack of internal resources with the appropriate skills to create social media relevant content. Ensure that you plan your content distribution on appropriate social media entities to extend your reach. Despite highly visible employee social media missteps, this proportion has remained relatively constant. This is likely attributable to a lack of resources to create these policies, a lean corporate structure approach, and a naivety due to the lack of high profile problems.
Don’t wait until you have a problem to implement one since the crisis can get bigger while you’re trying to figure out what to do. I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016.
While that first interaction with your company is hopefully one of many, customer engagement occurs over the lifetime of your relationship with a buyer.
As an owner of small business I think that some part of work in marketing should be outsourced.

With the advent of social media marketing however, small businesses can get an equal footing as their bigger competitors in terms of their ability for marketing placement online.
But simply creating a social presence for your brand is only one piece of the puzzle, and that’s where small business owners may be falling short.
Some of your potential customers may be looking exclusively to Facebook before making a purchasing decision, while others prefer to be reached through Twitter or Instagram.
Prior to Webs, Alfredo was head of product development at InQuent Technologies, a Toronto-based wholesale web and email hosting platform that was acquired by Network Solutions in 2005. Use monitoring to protect your corporate assets and to get ideas for engaging and selling customers.
This is particularly important when employees use their own social media accounts and devices for business.
You can make a smaller investment to building your marketing plan until your growth provides the cash flow needed to hire more permanent staffing. On the other hand, expectations among social media users (I mean small business owners and managers) are changed.
Utilizing different social platforms and cross-networking your social efforts will help you to reach the largest segment of your desired audience possible. Take advantage of their affinity by sharing photos to drive engagement – and invite your customers to do the same.
Encourage your followers to employ your hashtag when posting photos of your product and ‘regram’ your favorites to spotlight loyal fans. To ensure that your audience doesn’t bypass your business’ social posts, keep them quick and to the point, even on outlets without restrictions. During his tenure at Network Solutions, Alfredo launched the company’s hosting platform, eventually scaling it from a new product into Network Solution’s second largest product line. Also, you often need the expertise of more knowledgeable professionals providing strategic growth plans and your budget doesn’t not allow for that level of investment for the long term. AtomPark Software is great example of revolution in this area, as we started running AtomPark’s social media channels and groups (such as Facebook group) just after the recession. Asking customers to share their own photos of your product or service is a great way to engage with people who love your brand.
Please find small business and social media statistics 2009-2010 below – sources, usage, achievements and accomplishments included. However, each has its own specialized marketing tools that you can use in promoting your small business.
Added bonus: word of mouth is always the best form of promotion, so allow your customers to do the talking through their pictures.
You need to be consistent in making updates about your products and services to keep your target audience interested. You need to be consistent in monitoring the performance of your marketing outcomes using one strategy to another. I have complied a simple set of information, templates and tools that you can use to consistently generate thousands of dollars.

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