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Social Media refers to an ever-growing group of websites, apps and programs that allow users to create and share content within a social network. Created by tech-phenom Mark Zuckerberg and a fellow group of Harvard University roommates, Facebook has now spread to nearly every country and demographic in the world. Other social media platforms such as LinkedIn, which allows users to network with other professionals, or the video-sharing giant Youtube, which allows users to record, share and watch millions of videos have nearly the same general purpose: to more easily connect people. With Infinite Marketing’s Social Media Marketing experience, we can help you improve contact with your target demographic. With Infinite Marketing, we can help you not only branch out onto those social media platforms which would be of most use for you, but more importantly, help you to engage and develop a relationship with your client base. With social media, customers and clients now have greater access than ever to the services and products most useful for them.
This is why choosing Infinite Marketing’s Social Media service provides a number of benefits to your business or website.
A massive, overly-complex web of websites which need to be constantly updated is not the solution. We can help all your business marketing needs with Infinite Marketing, the new definition of Global Marketing. I was recently irked by a conversation I was having with a colleague of mine on the relevance of social media to the socio-economic and political development of the country. It is precisely for that reason that I thought I’d share brief insights on the role of social media with regards to the political development of a nation.
Before social media, the most convenient way for airing your political opinion had to watch news and wait for the ‘BIG QUESTION’. Sure, there are a lot of hashtags generated that never had any offline impact, as is the case with most of the thousands of them generated daily for other causes. Your mandate should be to seek out those who are really passionate and enable them to connect and engage with one another. The community also needs to CLEARLY know what the central idea behind the formation is and what the rules and limitations are. How many times do we see DIRECT invites to the events or have you ever seen an online promo to win an invite to one of these state dinners? Simply put, Ignoring the basic fundamentals of social media marketing will only serve to frustrate the efforts of any politician trying to forge an agenda online. So its not necessarily the failure of social media to deliver somewhat tangible results to the political class, it already is doing its bit just by giving the public a free zone to air their opinion, the ignorance and laxity of the set institutions to hi jack and manage these conversations and turn them into valid and responsive action points, that’s what’s killing the general output and influence of social media offline and its relevance to the politicians. Very many more social media campaigns will help push a political agenda offline if properly set up and executed, so enough with the stereotypical debates on social media being termed as a political opinion dumpsite and its relevance & contribution to the political sphere. This entry was posted in Business, Kenyan politics, Online Marketing, Social Media and tagged African Development, kenya, Kenyan Politics, politics, Social Media Marketing. Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail and DNN Software. Mainstream media sites are the second most popular content source, accounting for 25% of Twitter shares. Social media sites are the third most popular source for content, constituting 11% of shares by business-to-business marketers. Below, additional key findings from the report, which was based on an analysis of the tweets of 500 North American B2B marketers (manager level and above).
Mashable is the most popular industry media source for B2B marketers (based on the number of unique marketers in the sample that shared each source on Twitter).
About the research: The report was based on an analysis of the tweets of 500 North American B2B marketers (manager level and above, with a median number of 894 Twitter followers) posted between June 1, 2013 and August 31, 2013. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. Reinoud -- My guess is that it's so low (11%) because a lot of social media B2B posts are recycled content (often from industry and mainstream media). Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers.

Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. The best way to connect your social media profiles to your WordPress website is by adding social media icons to your sidebar.
First thing you need to do is install and activate the Simple Social Icons plugin (here is how to install a WordPress plugin).
Instead of choosing from predefined icon sizes, you can define the exact size of your social media icons; whether it be 10 pixels or 150 pixels. 12 major social media websites are supported including Twitter, Facebook, Google+, LinkedIn and StumbleUpon. Join our newsletter to receive exclusive WordPress tutorials, tips, tricks and other ThemeLab updates. ThemeLab creates the best Premium WordPress Themes to help you create your website as unique as you are. To deliver unified and efficient responses across social media networks corporations must ensure their internal structures support this goal.
The delivery of a powerful and coherent message across social media networks begins with the internal structures of your corporation. A well-defined ownership of social media within corporations continues to change, with a holistic approach being adopted by many to ensure all voices and stakeholders are heard and have input into social media communications. More than 60 percent of companies report having no program or only ad hoc social media education programs, yet when asked about their top internal objectives, developing social media education was the second most important priority for most organizations.
For many corporate users of social media, PR, marketing, communications and customer services now have a stake in how the organization leverages its presence across the social media networks.
Jared Fletcher, VP, Implementations and Chief Marketing Officer – Arise Virtual Solutions Inc. Because social media touches on so many different aspects of a corporation’s day-to-day activity it can be difficult to manage what is a multifaceted message creation platform.
Most corporations are adopting the hub-and-spoke approach to managing their social media activity, as this empowers several stakeholders simultaneously. What may have been little more than marketing or PR exercises have now evolved into a holistic approach to social media usage and management.
Corporations need to shake off the legacy of siloed departments, as today, social media bridges all business activity.
TechnoratiWe use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network. TechnoratiTechnorati is a company of advertising technology specialists building tools and services that accelerate publishers’ programmatic revenues. What began as a social media platform accessed exclusively by college students has now become available to nearly anyone with an Internet connection.
As more and more social media apps, programs and platforms propagate the online community, traditional thinking towards these opportunities would go as follows: Accumulate as many followers as possible, throw up as many advertisers as follow, watch the money come in! We are able to tailor your product or service to the social media platform that is most suitable.
We help you in dialing down on your target market, finding their needs and wants, and finding where and how they are most accessible. Fast forward to now where people can freely follow pages or twitter handles, assemble around a formidable #Hashtag and air their opinions as freely and unrestricted, bound by no extra tariff charge or geographical boundaries. To help us understand why they fail, let’s look at what a well thought strategy should look to achieve.
This is where a moderator or community manager takes that role to help foster communication and engagement. I always tell our clients that social media does not by any means replace traditional forms of marketing, but only acts as an amplifier to the offline marketing and management activities.

Social media is just as and will remain as important as other forms of media like TV or radio.
Agreed that it'll grow over time as more original content is posted to the networks.Douglas - On page three of the report you can see a bit more detail on how the 500 were selected (though it doesn't name who they are. Simple Social Icons handles things differently by placing all configuration options in the widget itself. Remember you can adjust the size and colors of icon to match your sidebar’s width and colors. Take a look at which global leaders will be addressing this issue at the Corporate Social Media Summit. Your business can’t become a master of social media without first ensuring each stakeholder across your organisation understands their role.
What is vitally important today is to ensure that all these departments generate a coherent message. For Dell, it meant mapping their entire business with the view to creating a social enterprise.
Before I joined the company three years ago, all social media was being managed and executed by our agency partners. Governance of the rich conversations that now take place across multiple social media networks must take place. Collaboration between stakeholders is vital in order for coordinated messages to reach their intended audiences. You want to be an integral part of a team of talented people with a singular focus to do something awesome. With a string of app and programs available at our disposable, syncing multiple social media avenues to your fingertips is only the push of a button away. Not to mention the access to a wide variety of content to make sound opinions thanks to this technological advancement.
And this is where you find out that, while usage of social media channels IS FREE, running and growing a community has COSTS associated with it (time, salary, contract, etc).
Which Political entity has hosted any live social media broadcast with a hashtag on current issues? And will favor those who evolve and keep the community connected by a common cause or idea.
Mainly because it is simple and makes it super easy to add social icons to any widget ready area or sidebar on your WordPress site. Simple Social Icons will be listed with your other available widgets so you just need to drag the widget to your preferred widget zone (e.g. Putting in place a management structure that ensures each department has a seat at the social media table is critical. Marketing curates and distributes content across all of the organization’s social media platforms, as well as to employees to post on their personal social media accounts. Education is the key here, with many corporations developing their own training programs to ensure all stakeholders understand how social media should be approached.
Educating everyone within your corporation about the importance of social media and how this should be approached should be a priority. Add to this the increasing moves to empower every employee to become a brand advocate, reveals that comprehensive planning, education, policy guidelines and policing are all key components of a corporation’s social media usage.
With some high profile mistakes made last year by several corporations, these lessons can’t be learned quickly enough. To avoid crisis, enhance brand values and develop deep advocacy, a unified approach to all social media activity is now a commercial imperative all corporations need to embrace. So many of us are jaded by the evident lack of listening or follow through at “leadership” level.

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