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When any new technology gets rolled out — whether it’s e-mail, text messaging or social media — it takes some time for best practices and effective strategies to cement themselves. The key to turning your business into a social media marketing success is focusing on the fundamentals that already make your business great, and enabling your customers to spread the word about your exceptional products or services. Though providing your customers with positive, memorable experiences may seem an obvious suggestion, the importance of this first step cannot be understated.
Great service is a first step in building a passionate fan base, but the next step involves extending the experience outside your four walls. Forwarding an e-mail newsletter is still a great way for your customers to spread the word about your company, but social media marketing provides a lot of other ways, too. Andrea Herran of Point Barrington, Illinois-based Focus HR Consulting does a great job of leveraging her e-mail content to drive her social media marketing efforts. Sharing information with friends is the very nature of social media marketing, so using this channel to engage your most passionate customers will quickly increase awareness in your business among their contacts.
As the word spreads about your news, more customers will connect with your business via social media. If the ultimate goal is to convert as many people into passionate customers as possible, then it all comes back to providing a great customer experience. This creates a virtuous circle that will continue to build buzz and generate followers for your business with every new newsletter and great customer experience you produce. This is a great list, and even as a technologist, I love the fact that your steps are not technology-driven.
Great article, I think that having good content and adding value to the message is really important.
Thanks for a great post which really highlights the full circle of reaching, maintaing and gaining customers in a truly sustainable way.
Too many businesses these days forget to treat their customers the way that they would themselves like to be treated. I think that no amount of social media work can ever replace an exceptional service and I love that you wrote it as the first step any business owners should consider. Sometimes we can get so caught out in getting the sales that we miss the most important step in the whole process.
Small businesses and non-profits organisations face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing.
For those charged with marketing, the biggest first step toward making social media an integral component of the plan may be convincing your organisation. Make it a priority to identify goals so you can create the social media strategies for meeting them. That said, circumstances change, not every strategy works, and you need to also be willing and open-minded enough to recognise that it is time to try something new.
Be persistent in implementing your plan and in monitoring whether you’re reaching the objectives that will take you to your goal. 4.) Pay (what you can) – These days, especially on Facebook, it’s a pay-for-play landscape. You can succeed with social media even if your organisation doesn’t have the brand recognition of a multi-million pound corporation. A youth entreprenuership program for students ages 15-29, delivered by Enterprise Renfrew County on behalf of the Ontario Government. Ontario students, that want a summer job they love, will have a chance to be their own boss this summer. Summer Company provides practical hands-on business training, mentoring and essential business skills they need to thrive. If you are a student between the ages of 15 and 29 who is in school and will be returning to school in the fall then you may qualified for the Summer Company Program. In the fall after you have successfully completed the Summer Company program you may qualify to receive an additional award of up to $1,500.
Please be advised that we cover all of the County of Renfrew and sometimes our Renfrew location is closed due to business travel. The Ontario Network of Entrepreneurs (ONE) has been created to serve the diverse needs of the province’s small business community. No type of organization, including charities and non-profit organizations, is exempt from Canada's Anti-Spam legislation. If you use electronic channels to promote or market your organization, products or services, Canada's new Anti-Spam Law may affect you. Q: Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences? Based on the live pitches, the judges select six winners who are presented with reserved entry into the Summer Company program, a Nymi band from Nymi and a Muse brain-sensing headband by InteraXon.
If you want to enter the competition but do not have a recording device contact our office and we can assist you with the recording, For more information or assistance contact Kim at: 613-735-8224. Summer Company offers mentorship, training and awards of up to $3,000 to students aged 15 to 29. Helping young entrepreneurs succeed is part of the government's plan to build Ontario up and deliver on its number-one priority to grow the economy and create jobs. Almost 7,000 students across the province have launched a summer business through Summer Company since 2001. In 2015, Ontario renewed investment of $250 million over two years for the Youth Jobs Strategy. Through the Self-Employed Summer Co-operative Education Pilot, high school students enrolled in the Specialized High Skills Major (SHSM) program can earn up to two co-op education credits while particpating in the Summer Company program.
Enterprise Renfrew County in partnership with Community Futures Development Corporation Renfrew County is proud to host the Small Business Forum. Greg has combined his passion for small business and his 25 years of self-emplyment experience into providing a unique insight in what entrepreneurs must do to not only survive, but to enjoy the experience. Having dealt with many of the trails and tribulations facing business owners, Greg offers his audiences and clients practical and actionable ideas to improve their organizations.
Greg the current Chair of the West Ottawa Board of Trade as well as being business advisor at Invest Ottawa and the Entrepreneur in Residence in Renfrew County. Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world.
Robert Fraser is the Senior Digital Marketing Specialist of The Social Business, an Internet Marketing firm specializing in inbound Marketing, Website and Social Media Marketing.
The program is intended for businesses in retail, service, hospitality and small manufacturing sectors, primarily targeting individual entrepreneurs and small businesses in the County of Renfrew.
Based on their experience and knowledge, coaches will provide feedback, provide suggestions, generate ideas, and empower the client to make more effective decisions. On March 12, 2015 Enterprise Renfrew County had their first Starter Company applicant approved for the $5000 Starter Company grant.
The Youth Jobs Strategy was initially introduced in the 2013 Ontario Budget and invested $295 million over two years to help connect 30,000 youth with the tools, experiences and entrepreneurial support they need to find employment or start their own businesses. If you have a great idea for a business and the entrepreneurial drive to see it through, then Starter Company is here to help you start your company.
You may qualify for up to $5,000 in funding, plus receive the invaluable guidance of a business mentor.
Starter Company is an Ontario program that provides young people with the resources and knowledge that they need to start and grow their own business.
To qualify for funding of up to $5,000 you need to be able to contribute at least 25% of the grant amount in either cash or kind. For more information on Starter Company fill out the form below and we will contact you as soon as possible. During the past 25 years if you have used our services or attended any of our workshops and events we would love to hear  how we helped you with your business. ERC orignally started as the Renfrew County Business Self Help Office and opened in 1988.
During 2013 we will be giving you a glimpse of the growth and development of Enterprise Renfrew County from 1988 - 2013. Enterprise Renfrew County would like to thank all of our event sponsors for their generous support for our Bridges to Better Business Event. This annual event is a one-day learning and networking opportunity packed with great ideas to help entrepreneurs succeed. The combination of the keynote address, discussions, panel of successful entrepreneurs, sponsor displays provide a cost-effective business tool that will help entrepreneurs gain invaluable insight into the operation of a successful business.
Chris Emery and Larry Finnson are two of Canada's great food entrepreneurs who are known for delivering humorous and inspiring presentations. In celebration of ERC's 25th Anniversary, ERC is offering you a chance to have you name entered into a draw for a chance to WIN a Samsung Galaxy Tablet! The purpose of this handbook is to provide general information on the nature of a not-for-profit corporation and guidelines on how to incorporate such a corporation. Not-for-profit corporations incorporated in Ontario are governed by the Corporations Act and the Regulations made under it. Both the federal and Ontario government provide a six month grace period to all OSAP borrowers after leaving full-time studies. Ontario is making it easier for recent college and university graduates who choose to start their own business.
Ontario is providing $6 million over three years to increase sales of local food by making it more widely available and building awareness of the variety of food grown and produced in Ontario. Premier Kathleen Wynne announced this investment today, during Ontario Agriculture Week, while visiting Fresh City Farms in Toronto's Downsview Park. The economic and health benefits of a thriving agriculture sector and locally produced food were two of the reasons that led the province to create the Greenbelt in 2005.
Ontario’s Greenbelt, the largest permanently protected Greenbelt in the world, is home to more than 5,500 farms. Starter Company is a youth entrepreneurship program that is geared towards youth between the ages of 18 - 29 who are out of school.


Our aim is to assist young entrepreneurs with business planning, financing and to discover if being a full time entrepreneur will be their future career. Today, Canadian Tire Jumpstart Charities and the Canadian Paralympic Committee announced the opening of the 2015 Parasport Jumpstart Fund that will help more kids get in the game. Applications are now open and Canadian sport and community groups are invited to apply for the 2015 fund.
The Parasport Jumpstart Fund, which is also supported by the Government of Canada’s Sport Support Program, will help cover the cost of sports and recreational programs for children between the ages of four and 18, who are financially disadvantaged and living with a disability.
The fund supports the creation of a new program or the expansion of an existing successful initiative and may be used towards registration, transportation and equipment costs for children within approved parasport programs. A one day learning and sharing event for women in business, managers and any woman who is considering opening a business. Creating a successful business is something that we all have an interest in doing but understanding how to do so through marketing can be difficult. Participants will also receive a complimentary digital package that features two fantastic resources to further the conversation and help provide clarity around this topic.
The e-book is a perfect guide for business owners who are interested in marketing in a way that elicits an emotional connection with their customer base to grow a strong, profitable business.
Keirsey and Bate's Please Understand Me was first published in 1978, since then millions of people have been introduced to Temperament, individuals, businesses, schools, churches and marriage and family counselling centres. This session promises to shed light on our own personalities and open a better understanding of those on our teams.
Did you know when you spend one dollar locally, you are contributing to the strength of your communities economy?
Youth Services: Thrive Youth Resource Centre - Not sure what services are available for youth in the County of Renfrew?
There is a two year transition period for workers who already meet the existing fall protection training requirements set out in section 26.2 of the Construction Regulation. The new training requirements in the Occupational Health and Safety Awareness and Training Regulation will be in addition to the current training requirements under the Construction Regulation.
Please Note: Upon receipt of this form we will contact your to obtain additional information and discuss your story. Take a breath and know that it can be embraced and used in your marketing in small, slow steps! For sheer mass and constant engagement and interaction, there is Facebook, Twitter, LinkedIn, YouTube, Pinterest and others. People rely more and more on their computers and even more on their mobile devices to search for information and make their purchasing decisions. InSight Marketing Solutions is a full-service marketing company, providing consulting services from planning to completion. Recent TestimonialsI have worked with Stefan Rosenberg for 7 years and implicitly trust her guidance and advice concerning the marketing strategies and promotion of my practice.Dr. Published on November 26, 2012 by guest author Jessica VelascoAs a small business owner, you obviously know how wonderful your products and services are.
As much as I don’t really consider testimonials for my own buying decisions, I know many others who do and actually rely on them for comfort and ease of mind. Want to write a rockin’ guest post for LKR Social Media about running a small business, entrepreneurship, personal branding or online marketing? Read previous post:How to Build Your Email ListThe key to getting email subscribers might not be what you think! Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. New Delhi, SMO Service company in rajpur, SMO Service company in bhiwandi, SMO Service company in kochi, SMO Service company in jamshedpur, SMO Service company in bhilai nagar, SMO Service company in amravati, SMO Service company in cuttak, SMO Service company in bikaner, SMO Service company in warangal, SMO Service company in mire, SMO Service company in guntur, SMO Service company in bhavnagar, SMO Service company in durgapur, SMO Service company in asansol, SMO Service company in ajmer, SMO Service company kolhapur, SMO Service company i ulhasnagar, SMO Service company in siliguri, SMO Service company in saharanpur, SMO Service company in dehradun, SMO Service company in jamnagar, SMO Service company in bhatpara, SMO Service company in dewas, SMO Service company in indore, SMO Service company in sangli miraj & kupwad, SMO Service company in kozhikode, SMO Service company in nanded waghala, SMO Service company in ujjain, SMO Service company in gulbarga, SMO Service company in tiruneveli, toll free no. SMO, or social media optimization, is the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you know you need them both, but how do you know they are working together? In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums. Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts.
The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information.
Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients.
Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers. Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it! Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet.
YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis.
And while many businesses (of all sizes) are still looking for ways to leverage social media, some techniques have already proven fruitful and can help your business expand its reach.
Whatever inspired you to first open your doors (or whichever services set you apart from your competition today) is what you need to focus on in every customer interaction you have. For better or for worse, these are the types of people who are most likely to spread the word about your business to their friends and colleagues. E-mail marketing helps you reach your passionate customers when they are not in your store by sharing news, tips and other information through periodic communications. The basic act of asking for an e-mail address strengthens the bond between your business and your customers because they are entrusting you with a piece of their personal information. Every month, she sends out a short e-mail newsletter that features an article about management, and includes links to her recent blog posts and other resources that might interest her subscribers.
This is why providing content to your most passionate customers is so important: Give them something worthwhile to talk about, and they will gladly share it with their friends. In fact, customers are more likely to connect via social media than they are through e-mail marketing — but don’t let that discourage you. Use social media marketing to lure customers into your business, where you can wow them with the kind of exceptional service they heard about from their contacts.
One challenge sometimes is where to start, I mean how do we find the people that care about what we have to say? Help marketers, small biz owners, sales execs to find the tool that works for them, helps them monitor and measure their social media efforts. Despite widespread use of social networks for personal connections, the leadership of smaller organisations often questions its effectiveness as a marketing tool and whether they’ll see a return on their investment. Too many non-profits and small businesses dive into social media because they feel that they “have” to and don’t consider a plan of action before they do so. It takes time to develop relationships and establish credibility with your brand and your target audience. When day-to-day activities seem arduous and, at times, unfulfilling, know that each day gets you closer to your goal. Keep plugging away and give your plan a fair amount of time and analysis before you pull the plug. If your marketing staff consists of only one or two people, it’s essential that you stay on top of your social media strategy by prioritising your quarterly, monthly, weekly and daily objectives and goals. Summer Company is a unique program, which assists young entrepreneurs with starting and running their own eight to 12-week business over the summer. If you are accepted into the program you will receive an award of up to $1,500 at the start of the program to help with start-up costs. Once you have done this you will be notified if you qualify to submit an application to the program. It is advised that you call the office to ensure the office is open and to book an appointment. Videos are judged through online public voting (40%) and expert judges’ scores (60%). Eric developed Neutun-an app that works with smart watches and wearable devices that warns the wearer when an epileptic seizure is imminent. This additional funding will bring the total four-year investment to more than $565 million, providing employment and skills development opportunities for up to 150,000 youth. The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today's communication with customers and potential customers. ClubIT works with progessive companies and organizations that know the value of technology and want to get the most out of their IT investments. The key components of the program include providing businesses in Renfrew County with coaching, educational seminars, business visitations and personalized ongoing service from Enterprise Renfrew County. To strengthen working relationships with community partners in order to expand and improve services to small business.
As part of the Youth Entrepreneurship Fund, The Starter Company program offers business training, mentoring, and a grant of up to $5,000 to eligible applicants who are Ontario residents ages 18 to 29, and who are starting or expanding a full time business, not attending school full time, and will be in effect until March 31, 2016. And thank-you to our volunteers, entrepreneurs and future entrepreneurs who took time out of busy schedules to attend.
The event provides entrepreneurs with the opportunity to develop valuable networking contacts and share innovative ideas with their peers. As the creators of Clodhoppers candy they took Chris' grandma's recipe and developed it into a multi-million dollar business. They have appeared in media and publications such as CNN, Fortune small business magazine and they appeared on CBC's Dragons' Den in February 2012, where they convinced marketing maven Arlene Dickinson to invest in their premium candy OMG's. Click Here for the complete handbook prepared jointly by the Ministry of Government and Consumer Services, ServiceOntario and the Office of the Public Guardian and Trustee for Ontario, Charitable Property Program of the Ministry of the Attorney General. This handbook also provides basic information on incorporating charitable corporations, which are a special type of not-for-profit corporation.
Incorporation of not-for-profit corporations under the Act is at the discretion of the Minister (or his delegate).


In our store you will find fashions for all seasons, from basic to high tech outerwear (jackets, pants, work shirts and vests), to comfortable wicking sleepwear and cozy bamboo sleepwear. When shopping in our store, you may purchase a readymade garment, or choose, from our more than 250 designs, the style, fabrics, colours and size of a garment and have this item manufactured for you.
During this grace period, no payments on a student’s outstanding full-time loans are required. The One-Year OSAP Grace Period for Entrepreneurs provides the owner or joint owner of an eligible new business located in Ontario with a six-month grace period extension before having to start making monthly payments on their full-time OSAP loans. The government will provide the funding to the Greenbelt Fund, a non-profit organization that helps encourage consumption of local food in the Greenbelt and across Ontario.
The Greenbelt permanently protects almost 2 million acres of environmentally sensitive land and farm land in the Greater Toronto and Hamilton Area (GTHA) from urban development.
Starter Company and Summer Company are programs that are geared specifically towards young entrepreneurs.
During the day, you will have many opportunities to make business connections, network and to learn some new business skills. Each dollar spent in Renfrew County will circulate 3-5 times, making each dollar spent worth 5 dollars!
These workers will have until April 1, 2017 to complete an approved working at heights training program. Unlike your company’s website that has a secure way to get into the “back end” and make changes, a social media site allows users to take some control. It’s important to know about these sites, monitor the reviews and respond when you can identify the person. This includes strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. With over 26 years of marketing and sales experience, InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations and fundraising. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.
The questions are which tools in that toolbox are necessary, and what is the best way to use them? Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations. A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice.
A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is.
Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive.
That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers.
Users create theme-based image collections that include favorite events, hobbies, interests, and more.
And for any social media marketing campaign to take off, you need to have all-out fans willing to evangelize your brand and the great experiences they’ve had with it. And while an e-mail address may seem like a tiny detail, when someone gives it to a business, that proves the business is a trusted contact that the person would like to engage with on a deeper level.
This will allow you to post the newsletter as links on various social networking sites around the Web. Before she sends out the newsletter, Herran runs a teaser post on Twitter that often prompts more people to sign up.
E-mail subscribers are more engaged because they interact through their inbox, which means they’ll be alerted when your message arrives, while social media contacts get distracted more easily. And if these new customers heard about your business via social media, try to get them to sign up for your e-mail newsletter while they’re there.
So I think it is fairly important to incorporate social media into your overall marketing plan. Sending out an email blast that is sales related can work but it will be best measured when you put your needs on the back burner and speak to your customers like people and not robots. If you know the plan is a good one, it’s not a good idea to panic and change course simply because you’re not seeing results as quickly as you’d like.
The results can provide the spark you need to drive a specific campaign or to increase your overall visibility to your target market.
Dolan's innovation led to securing new business partnerships, developing a user base, and expanding into his latest wearable technology endeveour to monitor a range of chronic conditions in addition to epilepsy. Their youthful and energetic style and never-say-die attitude led Clodhoppers to a point where it was ranked amongst the top candy brands in Canada according to A.C.
Ontario pays the interest on your Ontario Student Loans (including the Ontario portion of Canada-Ontario Integrated Student Loans) while interest still accumulates on your Canada Student Loans (including the Canada portion of Canada-Ontario Integrated Student Loans). During this six-month grace period extension, Ontario will also pay the monthly interest on ALL of your outstanding full-time OSAP loans. As the GTHA continues to grow, the government is committed to enhancing and expanding the Greenbelt to protect this resource, helping to ensure that Ontario continues to grow fresh food to be served at tables across the province and around the world.
It is a great marketing tool for keeping your “brand” in front of existing Customers, for retention, and being in front of potential new Customers. Because that’s where the customers of all ages are spending their time and getting their information.
InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News and Hampton. While you’re running your business, InSight Marketing Solutions will help market your business. This is my presentation to a group of business owners that attended an event I did with the Denver Business Journal.
SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events.
The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network.
It is much more convenient to tweet a message in seconds than to use a time-consuming media platform.
Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube. It is interactive; users can browse other boards, repin images to their board, or "like" images.
In addition, e-mail newsletters are easily (and often) forwarded to and shared with friends, so this a simple first step towards leveraging your customers’ contacts, if they choose to forward along your messages. And after the newsletter is sent, she engages with subscribers about it on Facebook, talking about ideas she shared and learning more from her customers. Social media is very popular right now, but remember that its users tend to be more like casual acquaintances in comparison to the passionate customers that e-mail marketing provides.
People, business owners in particular, struggle to keep up with the many tasks on their plate – if you can give them help, provide something useful, helpful, that solves a challenge in their day, you build the relationship.
After the grace period has ended, you are required to start making your monthly payments (of principal plus interest) on your outstanding full-time OSAP loans. Your dental office can reach out to millions of potential patients in a matter of a few clicks. Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks.
For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest.
Just plunge in and be yourself, and don’t get bogged down in worrying about what will happen if you get into conversation with your customers and prospects. The grant money will be used to purchase equipment, and supplies to increase production to meet supply demands.
Chris & Larry have been recognized for their sales and marketing techniques in media and publications such as CBC's Venture, CNN's Mavericks of the Morning and in Fortune's Small Business magazine. The reader is, however, referred to the Corporations Act and the Regulations to examine those sections not set out here. Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest.
How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each. One of the key features of Google+ is "Circles," which are simply groups that contain your contacts. Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined. In 2006 Clodhoppers was sold to Brookside Foods, a leading Canadian chocolate manufacturer. Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf. Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles. Year round, commercial & residential service, capable of handling any type of service required.



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