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How does the social management software you use compare with the ones receiving the best reviews? HootSuite and TweetDeck earned Leader status based on the vendors' high scale scores and the high customer satisfaction ratings reported by users. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources!
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MarketingProfs uses singlesign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. The choices of software platforms are many and varied: do you go with a large platform that’s part of an integrated marketing suite, or do you go with something smaller that might be more in line with your department’s needs? Marketing Land’s sister site, Digital Marketing Depot, has recently released the 3rd edition of the popular report, Enterprise Social Media Management Software 2014: A Marketer’s Guide. The report – like the other Market Intelligence Reports from Digital Marketing Depot – is designed to help marketers break down the decision-making process when it comes to adopting marketing technology.
Find out how the explosion in video content is affecting social media and social media management; why mobile optimization has become a must-have (vs. Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers.
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Social media is often seen as a marketing staple primarily for B2C brands and companies interested in reaching millennials. Social media lends itself naturally to helping people make B2B decisions, says Kent Lewis of Anvil Marketing. As with other content marketing tactics, knowing your audience is one of the best ways to make social media marketing effective.
LinkedIn and Twitter are also useful, because that’s where your audience “lives” during their workday, says Erin Wasson, vice president of marketing at relocation management software firm UrbanBound. Telecommunications provider Grasshopper does a good job of solving its audience’s problems through social media, says Linda Pophal, CEO of Strategic Communications.
Most of your content should be a combination of curated sources — such as links to content from other credible sources — and original content and advice from your company.
As with all marketing efforts, tracking and analyzing the data you collect on your social media activity can help you make it more effective. Reputation Capital Media Services is a Baton Rouge, Louisiana, marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, email newsletters, white papers and multimedia. Sign Up for the Rep Cap Email NewsletterGet the monthly Rep Cap email newsletter for the latest content marketing news and ideas.
Las principales redes sociales como Facebook y Twitter tienen al rededor de 500 millones de usuarios cada una. The satisfaction rankings were generated from 350 user reviews consisting of up to 44 questions, including ratings of features and functionality, such as social campaigns, ads, and analytics. Based on a combination of those scores, each product was named a Leader, High Performer, Contender, or Niche. Special content features, site announcements and occasional sponsor messages are posted by Marketing Land.
And that’s a mistake — social media has a lot to offer B2B companies, and in fact Google research recently found almost half of people involved in B2B buying decisions are millennials.

Log analytics software firm, found that the DevOps engineers, system administrators and developers that make up its target audience are very active in niche-tech Google+ communities, says Samuel Scott, the company’s director of marketing and communications.
Posting content on those sites then commenting, sharing and starting conversations with other people are good ways to gain traction.
The company provides telecom services to entrepreneurs and small businesses, but its content isn’t focused on telecom. Track visits, followers, referrals to your website and blog posts, and any other relevant data, and then use that information to refine your social media marketing efforts to generate better results, Wasson says. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. She has more than 20 years of experience in writing and editing at daily and weekly newspapers, monthly magazines, news websites and, most recently, for a wide variety of private clients as a freelancer. As large organizations continue to embrace social media, it’s virtually impossible to be effective without using some sort of software platform to manage and analyze your efforts. As you spark ideas, conversations and even arguments, your audience will not only trust you more, but they’ll keep coming back. Instead, its Twitter feed provides practical information likely to be of interest to people trying to build successful businesses. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers. It serves as a trusted source of information, and when a follower needs a new telecom solution, Grasshopper is likely to be on the list of possible vendors to provide that solution.
Un constante monitoreo de las redes sociales, la reaccion rapida y efectiva y una solucion honesta y transparente pueden evitar un problema mayor.

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