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Modern Healthcare will host their annual Strategic Marketing Conference and Healthcare Marketing IMPACT Awards Dinner as co-located events on November 9, 2016 in Chicago, Illinois. Modern Healthcarea€™s 3rd annual Strategic Marketing Conference will bring together leading marketing and communication professionals, top hospital executives, CEOs and other thought leaders for a full-day of education on the latest trends and best practices in healthcare marketing.
The 3rd annual Healthcare Marketing IMPACT Awards Dinner takes place the evening of the Strategic Marketing Conference. Chris Bevolo is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding. Susan Johnson is an Assistant Professor of Nursing and Healthcare Leadership at the University of Washington-Tacoma. Bill Marella is Director of Operations and Analytics for ECRI Institute Patient Safety Organization and directs the Pennsylvania Patient Safety Authority's statewide adverse event and near miss reporting program. AboutStrategic Communications is a marketing, advertising and PR agency with offices in Malta and Rome. ServicesOur portfolio of services offers a full range of integrated solutions to reach your marketing and communications objectives. NEWSLETTERSubscribe to our newsletter to keep yourself up to date with the latest trends in advertising, marketing, public relations and social media.
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Share on Facebook Tweet LinkedIn Print E-mailHow to bring maximum benefit to your twice-yearly marketing update. Thoughtfully listing the STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS of your situation should be done at least once a year.
A SWOT analysis is useful for hospitals, medical groups, and individuals in private practice—it helps focus your marketing in areas that harbor the strongest benefits. Create a four-part grid on a single piece of paper to provide an overview that helps visualize the relationships. STRENGTHS: List of your capabilities and resources that can be the basis of a distinct competitive advantage. OPPORTUNITIES: In addition to new or significant trends, what other external opportunities exist and how can we best exploit or benefit from each? If you’d like to know more about putting this high-value assessment tool to work in your plan, we would be pleased to provide a well-informed and objective sounding board for you. Stewart GandolfChief Executive Officer and Co-Founder at Healthcare Success StrategiesStewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. ConceptDraw PRO diagramming and vector drawing software offers the useful tools of the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park for effective drawing a Circular Diagram of any complexity and design. Any of these diagrams can be fast and easy designed in ConceptDraw PRO.ConceptDraw PRO diagramming and vector drawing software offers the Circular Arrows Diagrams Solution from the "What is a Diagram" Area with extensive drawing tools, predesigned samples and circular flow diagram template. ConceptDraw PRO diagramming and vector drawing software extended with Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park is ideal for fast and easy drawing a Target Diagram.


They are the useful way to visualize a sequence of steps, tasks, or events as a circular flow. They are the best way to visually represent the structural data, algorithms, the steps of the process, they allow to illustrate the process flow direction and solution to a given problem. This celebratory reception and dinner recognizes healthcarea€™s best advertising, marketing, promotion and communication campaigns across all media platforms. His 2011 book, "Joe Public Doesna€™t Care About Your Hospital,a€? a manifesto for transforming healthcare marketing, has become the field guide for driving transformation in hospital marketing departments across the country. David Bates is an internationally renowned expert in patient safety, using information technology to improve care, quality of care, cost-effectiveness and outcomes assessment in medical practice.
Jane Brock is currently the medical director of the CMS QIO 10th Statement of Work Integrating Care for Populations and Communities (ICPC) National Coordinating Center (NCC).
Cohen, RPh, MS, ScD (hon.), DPS (hon.), is editor of the textbook, Medication Errors (2007 American Pharmaceutical Association) and serves as co-editor of the ISMP Medication Safety Alert! Patrick Conway leads the Center for Clinical Standards and Quality (CCSQ) and the Center for Medicare and Medicaid Innovation (CMMI) at CMS. Donald Denmark has more than two decades of distinguished leadership in healthcare administration, research, academics and family medical practice.
Tejal Gandhi is a board certified internist, Associate Professor of Medicine at Harvard Medical School, and a certified professional in patient safety. Hickson's research has focused on why families choose to file suit, why certain physicians attract a disproportionate share of claims and how to identify and intervene with high-risk physicians.
She has been researching and writing on workplace bullying for the last six years, and has given multiple presentations both nationally and internationally on the topic. In addition to publishing the Authority's peer-reviewed journal, he has published articles in the Journal of Patient Safety, the Joint Commission Journal of Quality and Patient Safety, and others. Mark McClellan's work focuses on promoting quality and value in patient centered health care. Steven Meisel is responsible for all aspects of patient safety improvement, as well as related measurement, reporting, educational and cultural initiatives. Christian Pettker is currently an Associate Professor at the Yale School of Medicine and is Chief of Obstetrics at Yale-New Haven Hospital.
Alan Rosenstein is currently a practicing Internist in San Francisco, CA, Medical Director for Physician Wellness Services in Minneapolis, MN, and a consultant in health care management.
Debora Simmons is considered an expert leader in healthcare quality, patient safety and performance improvement with a history of commitment to the delivery of safe and reliable healthcare by application of evidence-based interventions.
Dean Sittig studies the design, development, implementation, and evaluation of all aspects of clinical information systems.
Arjun Srinivasan oversees several CDC programs aimed at eliminating healthcare-associated infections and improving antibiotic use. Robert Wachter coined the term "hospitalist" in 1996 and is considered the "father" of the hospitalist field, the fastest growing specialty in the history of modern medicine.
Fabio Giangolini, an Italian marketing professional and journalist, who has an extensive technical foundation in marketing coupled with proficiency in the practical application of his skills both in Malta and Italy.Dott. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Here are a few ideas to maximize the value and generate effective strategies from this exercise. No practice is immune to threats, but too many people miss, ignore or minimize these threats, often at great cost. Be Realistic: Use a down-to-earth perspective, especially as you evaluate strengths and weaknesses. Apply Context: Distinguish between where the organization actually is today, and where it could be in the future. Update your marketing plan and goals: Once the key issues have been identified, define the action steps to achieve change.
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His most recent book, a€?Joe Public II: Embracing the New Paradigma€? is a strategic guide to digital and content marketing.
In addition to serving as a practicing general internist and chief of General Internal Medicine, Bates also is a professor of medicine at Harvard Medical School and a professor of Health Policy and Management at the Harvard School of Public Health, where he co-directs the Program in Clinical Effectiveness.
The ICPC NCC is providing leadership and support to 41 QIOs as they recruit communities of providers and Medicare beneficiaries to work together to reduce unwanted hospital readmissions. CCSQ is responsible for all quality measures for CMS, value-based purchasing programs, quality improvement programs in all 50 states, clinical standards and survey and certification of Medicare and Medicaid health care providers across the nation, and all Medicare coverage decisions for treatments and services.
A doctor and economist by training, he also has a highly distinguished record in public service and in academic research. He is past president of the Society of Hospital Medicine and past chair of the American Board of Internal Medicine. Weaknesses can sometimes be the absence of certain strengths, and in some cases, a weakness may be the reverse side of one of your strengths. Chris founded Interval, a nationally recognized healthcare marketing firm, in 1995 and has worked with dozens of hospitals and health systems across the U.S. She also serves as an expert faculty member for of CMS's Community-Based Care Transitions Program technical assistance contractor. He is editor for the ISMP consumer website, and writes a guest column called Check-Up that appears weekly on the Philadelphia Inquirer website. Denmark served as Vice President Medical Affairs of NorthBay Healthcare Group in Solano County, California, where he provided expertise on medical staff affairs, healthcare delivery issues, clinical informatics and oversight of its Disease Management Division. Gandhi's research interests focus on patient safety and reducing error using information systems. Meisel has served as faculty for the Institute for Healthcare Improvement safety since 1997. Pettker's clinical interests include the management of labor and delivery and antepartum complications, as well as ultrasound, genetics and prenatal diagnosis.
Rosenstein has over 140 nationally recognized publications and has had extensive national and international lecture and consultation experience in the areas of care management, clinical decision support, nurse- physician-staff relationships, and behaviors affecting patient safety, quality, satisfaction and clinical outcomes of care.
Sittig is working to improve our understanding of both the factors that lead to success, as well as the unintended consequences associated with computer-based clinical decision support and provider order entry systems.
Srinivasan ran the healthcare outbreak investigation unit, helping hospitals and other healthcare facilities track down bacteria and stop them from infecting other patients. In the safety and quality arenas, he edits the US government's two leading websites on safety and has written two bestselling books on the subject. McClellan is a former administrator of the Centers for Medicare & Medicaid Services (CMS) and former commissioner of the U.S. Septimus is a Professor at Texas A&M Medical School and a Professor, Distinguished Senior Fellow at George Mason University.
Simmons served as Executive Operations Director for The National Center for Cognitive Informatics and Decision (NCCD) Making in Healthcare at The University of Texas School of Biomedical Informatics. In 2014 Interval was acquired by ReviveHealth, and he is now executive vice president of consumer marketing and practice leader at ReviveHealth. Eisenberg Patient Safety Award for her contributions to understanding the epidemiology and possible prevention strategies for medical errors in the outpatient setting. Food and Drug Administration (FDA), where he developed and implemented major reforms in health policy. Meisel is a member of the American Society of Health-System Pharmacists, the Minnesota Society of Health-System Pharmacists, the American Society of Professionals in Patient Safety and the Rho Chi Society. He is also the chair of the Scientific Advisory Committee Center for the Study of International Public Policy and Practices at George Mason University.
Srinivasan leads CDC's work to improve antibiotic prescribing and works with a team of CDC experts researching new strategies to eliminate healthcare-associated infections.



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