Strategic planning process by kotler,photoshop software free download for windows xp 32 bit,small business email marketing software 2014 - Tips For You

Strategy management planning process flow chart showing key business terms analyze, develop, plan, execute and monitor.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A short sighted view of solely managing an organization by budget planning or forecast planning is insufficient to prosper. Strategic planning is the process of formulating, implementing and evaluating strategies to support the cross functional decision of the company.
This phase help out company to determine financial and strategic objective for the company.Financial objective consist of budget,revenues and sales and strategic objectives comprise of market share,customer base and sales.
Company deal with two environment one is internal as discussed above and other is external.
EFE matrix is the famous strategic tool to evaluate the external environment of the company.EFE matrix with combination of porter five forces model can give valuable findings to the strategists.
Strategy is the road map to achieve goal and objectives of the company.The result of internal and external audit will allow the company to develop strategies by looking at their strengths,weakness,opportunities and threats. People who involve in strategy development should become the part of the implementation team.
The implementation of strategy is monitored and if any discrepancy and bottleneck are found it should be removed during that time to avoid future loss.This phase can revert back to any other phase of strategic management cycle for correction or improvement of the strategy.
Although this 3-step approach seems perfectly logical, easy to understand and remember, it can be misleading.
Environmental scan – Analyze the strengths and weaknesses of the internal organization environment, and the opportunities and threats of the external marketplace environment.
Gap analysis – Identify the gaps between the vision-mission statements (what we hope to achieve) and the environmental scan (current realities).
Implementation – The strategic plan is implemented as planned, as closely as possible.


Updating – Typically strategic plans are created through a major effort every five years, and updated with a review process every 12 months or so.
Dynamic Strategic Planning (DSP) differs from traditional strategic planning (TSP) in several important ways. Identify the purposes, what you are trying to accomplish, then develop visions in rough draft form. Select the shape to change the color and Right click the object( click any object which you want to change color)2. In short mission statement communicate the reason of existence of the company both internally and externally. Mission and vision is vital for every organization whether its small or large does not matter, both the statement act as a soul for the company. Internal environment can be controlled by the company [adsense1]but external environment is not within control of the company. Strategy that company adopt will works as company thought is totally depend upon this stage.
All the team performing activities should have the full understanding of the strategy otherwise without knowledge they can misunderstood and can be implemented in the wrong direction. And that is because many strategic planners decided that, before any planning is done, we should gather lots of facts on where we are now.
This gets people excited and involved far more effectively, and avoids wasting thousands of dollars on data-gathering that no one is going to read anyway.
The top 2 or more executives must be actively involved, and there are always many demands on their time. Gather relevant economic, demographic, political, technological, geographic, legal and trend data. We don’t want to give away all the details of our book, which we encourage you to purchase as an ebook, paperback, or Kindle book.


Each one of them is vital to ensure the maximum gain and success of the planning-implementation process. Strategic planning is now become mandatory process to clearly define company objectives,goals,internal resources,external factors and to evaluate overall cycle for eliminating bottlenecks.
In a large-scale strategic planning effort, this can leads to tens of thousands of dollars being spent on gathering data – demographics, economic trends, industry trends, sales and profits, etc.
Sometimes strategies and goals are further subdivided into objectives (specific accomplishments planned for the next 12 months) and tactics (specific plans to accomplish the objectives).
As you can see, Dynamic Strategic Planning places more emphasis on the people dimension of planning, because their commitment is key to successful implementation, whereas traditional strategic planning places more emphasis on the mechanics of the process.
Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the appearance of the object. Internal weakness are overcome with time and company will look forward to convert these to strengths to avoid risk for the future. Internal audit performed by different method include statistical, mathematical and ratio analysis.
The strategic management tool IFE matrix evaluate company internal factors on the basis of numeric values. The typical result when all this is presented to the lay people (non-professional planners) in the planning process is EGO (eyes glaze over). Behind the glazed eyes are often confused minds that begin to wonder what’s for dinner or when the next break is.



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