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When checked, Shutterstock's safe search screens restricted content and excludes it from your search results. If you are able to answer as many of these questions as possible, you will have a clearer vision of your target market and how to implement your marketing plan.
If the nature of your business is that it is difficult to find out much about your target market, you have some options to find out about them and that is by conducting market research.
Monica Gail Kriese of Gail-Force Marketing has the experience and networks you need to market your business for success. A well organized and planned out strategy can make the difference between success and failure. Having a marketing strategy serves as a plan that outlines your goals and functions as a foundation for your marketing efforts. SWOT Analysis: What are your organizationa€™s strengths, weaknesses, opportunities, and threats? Define Marketing Mix: Do you have all of the elements of your marketing mix clearly defined? Gluskin Sheff + Associates Inc is a wealth management company, which is engaged in providing investment management services for high net worth private clients in Canada and abroad. What do they value?? Do they belong to any clubs, where do they spend their vacations, do they have “fun” time activities, do they like music…any religious affiliations? Surveys – one idea would be to send out a confidential survey to previous customers, or attach 2 or 3 questions to emails between yourself and a customer, maybe a small questionare at your place of business and they can enter to win some product.


Interviews – talk to people you trust and ask them what they know or perceive about your business, ask a question or two of people who attend your table at a tradeshow. Starting with an Associate’s Degree in Business Administration from Okanagan College; specializing in Marketing followed by 30 years in the Marketing and advertising industry.
Small businesses often don't have a marketing strategy in place because they dona€™t have a marketing background and lack the experience. It will help you identify your market and opportunities to give you a competitive advantage that will increase sales. Each step assists in helping businesses establish a clear direction and optimize marketing effectiveness. Some goals and objectives may include: increase brand awareness, develop new markets for products or services, or boost sales. Some advantages may be: brand equity, experience, organization network and alliances, innovative products or services, or a convenient location for your customers. Weaknesses may include: lack of product differentiation, weak distribution channels, deficiencies in resources and skills, or an inadequate online presence.
Some of these obstacles may be: changes in the market or economy, monopolies, cash flow problems, poor public reviews, a new competitor in the marketplace or competitors have better products or lower prices. Ita€™s important to know and understand who your customers are and how to satisfy their needs. The elements of the 7 Ps of Marketing include: product, place, price, promotion, people, process and physical evidence (physical environment).


The Company offers its clients various investment strategies across equity, fixed income and alternative asset classes. Businesses in this situation tend to end up creating a lot of noise in hopes that their efforts will increase sales and generate revenue but it actually results in wasted time and money. The five steps in developing a marketing strategy described below are: identifying clear goals and objectives, analyzing the situation or SWOT analysis, identifying and understanding your market, defining your marketing mix, and evaluating and adjusting your marketing efforts. Markets can be segmented based on the following consumer characteristics: geographic, demographic, psychographic and behavioristic.
The Company provides wealth management services to high net worth investors, including entrepreneurs, professionals, family trusts, private charitable foundations and estates, and also serves number of institutions as clients. Different customers have different needs and you cana€™t satisfy all customers by treating them all alike.
Canaccord Genuity cut their target price on shares of Gluskin Sheff + Associates to C$22.50 and set a buy rating for the company in a research note on Thursday, January 21st. One equities research analyst has rated the stock with a sell rating, three have assigned a hold rating and four have assigned a buy rating to the company’s stock.
Gluskin Sheff + Associates has a consensus rating of Hold and a consensus target price of C$21.75.



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