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The cold hard truth is you will not become successful with our program or any business for that matter if you don’t acknowledge the importance of target marketing. In your typical offline business environment you are operating only in an area where there is a need or demand for your products or services. With online business your marketing campaigns do not have to stay confined to one city, state or even country because you will be competing to convert people all over the world. The positive side of our business is the internet is huge and there is virtually no end to it. The definition of target marketing is a group of customers that a business has decided to aim its marketing efforts and ultimately its products or services towards.
As you can see, once you figure out the market segmentation you want to use, you then need to start doing market research to narrow down your target market. You can see that it is the best way to use your marketing efforts and it can save a lot of time.
The cheap chic retailer is set to make its Canadian debut next month and is whetting consumer appetite with a 60-second television commercial from its creative agency KBS+P.
The national brand spot follows Target’s mascot dog, Bullseye, on a journey across Canada, highlighting local landmarks and touching on a number of cultural nuances along the way.
The spot debuts this Sunday during the Academy Awards broadcast in English Canada and during La Voix in Quebec (see screen shot below). In one vignette, for instance, we see a group of friends carrying a large tub into a house.
The commercial is an evolution of the social and experiential marketing efforts Target Canada has launched throughout the last year, said Zufferli, who joined the retailer’s marketing department last April.
The company hopes the new marketing platform will continue to convey the sense of excitement that these events have helped generate, she said. The inspiration behind it is based on the idea that Target Canada is the new neighbour in town.
It borrows one of the most familiar theme songs from one of the most beloved children’s series of all time and hands it over to a Toronto-based electronic band. Target Canada purchased the rights to the Mister Rogers’ Neighbourhood theme song and gave creative licence to Dragonette to give it a unique twist. The television commercial is part of a larger integrated campaign that includes out-of-home, social media, radio and newspaper.


The OOH creative borrows from the neighbourhood idea, with different versions designed for each market by illustrator Marcos Chin. In January, Target Canada announced its exclusive design brands including the Nate Berkus Collection, Sonia Kashuk Collection, Giada De Laurentiis for Target, Shaun White for Target and a limited-time-only collection from Roots. Other clothing, cosmetic and grocery brands coming to Target Canada include Archer Farms, Market Pantry, Merona, Mossimo Supply Co. Target Canada expects to open the doors on its first location in March, though a date and location have yet to be announced.
Internet marketing is no different then conventional business conducted offline except for one factor, the online business environment is worldwide. You are partially restricted to being able to only market in the immediate area where your establishment is located. With our business of internet marketing you do not have the luxury of being specific to your geographical location. Within the online environment there are millions upon millions of people online everyday that you can target and market to, but you have to figure out where these people you want to target are located and what will be the best way to pitch your business. It will save you valuable time and can help ensure that your marketing efforts are not wasted on people who have no interest in what you have to offer.The art of target marketing helps to keep your marketing organized and makes it easier to focus on the task at hand.
Obviously, the market segments that you should be targeting for our business will be people interested in making more money. It is the most effective way to ensure that you are not wasting time marketing to people who have no interest in what we have to offer. This is meant to reflect the Moving Day ritual in Quebec, Livia Zufferli, director of marketing at Target Canada told Marketing. If you are an existing print subscriber and you have not yet created an account and password for your digital access, please select “Create an Account”.
Competition is fierce and you have to consistently learn new methods to be on top of your game at all times. Unless you have a product or service that you can ship out, you are not really trying to bring in customers that are not located near your business.
Instead you have to develop creative ways of drawing the attention of internet users preferably with free targeted web traffic. There is no dennying that it is a lot of work to market online, but if you use a solid technique called target marketing then you will quickly overcome the obstacles of internet marketing.


For our form of business we will focus on two types of segments,demographic and psycho-graphic. Luckily for you there is a wide spectrum of people on and offline who are looking for legit ways of making more money even if it is just an extra $20 here and there. Acknowledging the importance of target marketing is a must to acquire a solid online business model. You will have to use target marketing more than ever to generate the right type of leads that will eventually convert into sign ups. Everyone has their specific geographical location and you target that area with offline business.
This is not necessarily easy when you first begin with internet marketing but as you learn more of how it works and develop your own methods and strategies, in time it will be a piece of cake.
Target marketing offers you many benefits to make the most of your marketing efforts and most of the time guarantees you results be them small or large depending on the scale of your efforts.
The only way to do this is to use and understand the importance of target marketing and free targeted web traffic. There are a vast amount of marketers working online 24 hours a day, 7 days a week and 365 days a year, so most people are used to seeing ads thrown at them and flat out ignore them. With our business the optimum demographic target would be a variety of college students, stay at home mothers, the unemployed, people looking to supplement their income etc.
If they do not already have interest or want your product or service they will most likely over look your business pitch. To overcome this you will have to laser target leads that you know will have some kind of pre-existing interest in what you have to offer. With your findings you can use that information to know where it would be best to place classified ads for Instant Money Network or any other business that you are involved in that caters to that certain demographic. This can include for example people who have pets, children or who have certain habits, like smoking.




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