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Looking more specifically at PPC ads, let’s delve into Google AdWords Search Network text ads and go over best practices for writing enticing ad copy.
The headline is the first thing potential customers tend to see when viewing your search ad. At 35 characters, the description lines (1 & 2) give us more room to draw in customers. Making sure to follow a few best practices when putting together your text ads will go a long way in having a presentable ad that draws the customer’s eye to drive click-through rates. Once your ads are written and implemented into your ad groups, we can turn our attention to ad extensions, which provide an additional way to use information and links within your Google AdWords ad.
A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in. It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well.
A double opt-in means requiring two opt-in actions before a person’s details get into the list. A two-step opt-in means letting a user click twice before they can type into their details in the form: First they click on a banner, a button or a link and only then they get to see the form to complete. The broken logic in me has always suggested that the easier you make it for the user to complete the form, the more of them will feel like doing it. Saying yes to a small request (in this case clicking the link that invites to subscribe or download) predisposes you to say yes to a bigger request (in our case, to subscribe).
The food-in-the-door tactic is based on the notion that if you get someone to agree to a small request, the person will later be more willing to comply with a large request. After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups.
Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for their problem. Moving forward from here, we’ll dive into techniques and strategies for building successful and relevant keyword lists. After developing that initial list, using the Google AdWords Keyword Tool is an excellent way to start expanding that initial keyword list you started with. The Keyword tool works by taking an existing keyword list or your website URL and generating new related keywords. By using the Google search suggestions feature, you can find a variety of new keywords you may not have identified yet.
Exact match keyword will allow ads to be shown only if the search query is exactly the same as the keyword. When selecting your keyword match types, remember that there is no perfect way to assign them. Once your ad group has built out keyword lists and match types assigned to those keywords, we can direct our attention to writing ad copy.
If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources. If you have neither the time nor the money for good content, you have neither the time nor the money for good business.
But never settle for second-rate content to hit a deadline, spare someone’s feelings, or meet a quota. This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Once your account structure is solidified, it’s time to create your first set of campaigns. Once your campaign is named, your next step is to choose the type of campaign you want. The Search Network is a group of search engines that allows advertisers to sponsor text ads appearing after a user searches using a keyword or string of keywords.
The Display Network is a huge group of partner websites that display both text and banner ads. Are you a locksmith and potential customers want to find you when they’re in a pinch and scrambling for help on their mobile device? Pro-tip: To leverage device bid adjustments, think about what devices your customers use to find you. Targeting can be broken down into geographies by country, state, city, zip code, Nielsen DMA region and even congressional district. The bidding and budget section in the campaign settings allows advertisers to not only set their daily budgets but also how baseline keyword bids are determined in a campaign. Within AdWords, you have two core options for making keyword bid adjustments–manual or automated. After determining which campaign bidding method to use, it’s time to set up a daily spending budget.
Pro-tip: Manually setting your keyword bids provides an advantage if you have the time and ability to do so. After getting through these standard campaign settings, it’s time to move forward in our Google AdWords campaign building. The post Building Successful PPC: Understanding Campaign Settings appeared first on Portent.
If you have a solid content marketing asset to publish, you’d better use lots of great tools to promote your piece as well as to monitor those helping you promote it.
Thanks to their advanced searching, sorting and filtering capabilities, spreadsheets (Excel and Google Spreadsheets) make the most sense for creating that Twitter archive.
The best part is that it will fetch and export tweets and retweets allowing you an easy Excel export. Twitter Archiver is a Google Sheets Addon that lets you export and archive Twitter search results in a Google Spreadsheet (which you can easily export into an Excel file).
If you are a Zapier user, you can create a more customizable spreadsheet using a Zapier app. Not only can you save the tweet URL, body, date and time, but also the author’s name, handle, follower count, location and more. First, you’ll need to set the search parameters (in our case, that would be your Article URL) and then connect this Twitter search to a Google Spreadsheet.
This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Setting yourself up for PPC success through Google AdWords starts with how you decide to structure your PPC account.
Before we get too far into it, it’s important to understand what a campaign means in the context of Google AdWords. Campaigns should be thought of as a container for ad groups: the more relevant to each other those ad groups are, the better. How your website is organized at its top-level navigation is a good place to start when beginning to build out a preliminary list of potential campaigns.
With our campaign list taking shape, let’s turn our attention to determining what ad groups will go in each campaign. Continuing with our paracord e-commerce example, let’s visualize how to organize our ad groups by looking at the navigation built into the website. Below is a subset which displays the different types of paracord this particular store offers.
The following chart gives us a visual representation of how the account structure should be built after we break out our campaigns and ad groups from the website. The post Building Successful PPC: Structuring your Google AdWords Account appeared first on Portent. In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC. Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name). Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website. Also unlike search ads, PLAs are targeted through product data and categories instead of keywords. Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords.
When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign. Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date. The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics. One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads. To receive 50% off your order, visit WebsiteTemplates.bz, choose any design layout that fits your business goals and enter the coupon code 31959239 at the check out. If you want to start an online store, we offer you to try out this clean Electronics Shop Theme for PrestaShop. Sometimes photographers manage to present city scenery in their works in ways we can't even imagine.
It is always a tough thing to find appealing, user-friendly and at the same time crisp fonts for your latest web project, yet Google Fonts helps sort this problem out. Today Ia€™ve assembled for you a collection of some of the very best web layouts oriented to cinema and movie business. Every web designer has his favorite fonts for headings designed specifically for large point size.
One page layout designs are extremely popular these days especially with people willing to showcase their works in a single instant and interesting way without excessive mess with the core information displayed.
With the arrival of the first month of summer I have assembled a new collection of photographs devoted to this beautiful season.
Forms are significant part of any web page used to collect information from website visitors and guests. Today, it is very popular to hire pro web designers and developers to build one's online store.
Additional brushes for Photoshop provide a huge opportunity to create beautiful drawings, posters, collages or website designs.
In the last few years you can observe the development of trend of creating designs that are very simple and minimalist.
Google Maps is a very effective implement to help us find points of interest we want to know about. If you are about to add an artistic and professional look to your image gallery, this showcase is your lucky chance to do everything so straightforward, so easy. If you are an artist, photographer, graphic designer or web developer, it's important that you set up an impressive online presence to showcase your greatest pieces of work. Quotes on posters are extremely popular today and, in my opinion, a great way to decorate your work space or some place at home. A website dealing with automotive business is usually image subject and supposed to contain a lot of pictures, audio & video, animations, and other winning features. Video editing is quite money consuming thing, as there's a number of significant requirements needed for this task. Many artists and designers pay much attention to every detail in their work, but sometimes they forget about a very important part, the negative space, although the use of negative space is a key element of artistic composition. Our todaya€™s showcase will teach you how to create a realistic and awesome stone text effect from scratch in Photoshop.
If the scope of your activity is agriculture, then web design templates compiled in this collection are ideal choice for creating your own professional website.
It is our pleasure to announce that a new E-commerce theme, Motorcycle Parts Shop built on the basis of the awesome shopping cart, VirtueMart, has joined our library of premium quality website templates. Series of high-quality vector frames always comes in handy when you need to decorate a photography or some text. Today I'd like to present you a set of responsive WordPress themes you can use for your website for free. Calendars are usually used on weblogs, personal, corporate and e-commerce sites to inform users about upcoming events, sales, contests, to make reservations, and much more. Would you like to create an online store specializing in children's toys, pet care products, cosmetics or electronics? Sometimes it's difficult to create an attractive design without using Photoshop brushes, as they are one of the most used ways to decorate and liven up your creation.


Surrealism denotes a type of art and literature in which extraordinary or even abnormal things are revealed happening.
Due to the fact that the popularity of online shopping increases every day, more and more websites provide customers the best conditions for the purchase of products. For your web design inspiration we have brought together a collection of beautifully designed websites for kids. Today is Tuesday, April 2 and it's time to gladden you with a new collection of wallpaper calendars. Video Shop VirtueMart Template is a premium quality Joomla e-commerce theme, developed by our web design studio.
If you are involved into security service business, but you don't have an online representation till now, it's time to think about that.
Have you ever wondered what it would be like to design your own movie inspired poster or graphic? This post will be highly interesting for web developers who have to inspect their codes in order to make sure that everything is running fine. If you are looking for professional and well-designed template for your online store, blog or website but you don't have enough money, you can use one of our low-budget website layouts.
WebsiteTemplates.bz offers you a fresh selection of bright and inspiring wallpapers for your iPad collected from the web. Here is a new classy Joomla Shopping Cart theme available at WebsiteTemplates.bz, Jeans Store VirtueMart Template.
If you are dealing with wine business and want to bring your business on the Internet, there is no better way than the creation of an online store. If you need a beautiful, fully functional, and reliable web site for the organization of e-commerce business, then this Sunglasses Store PrestaShop Theme is the very thing for you.
Here is a collection of high-quality website templates ideal for those of you who want to sell goods online. These days it is smarter and more efficient to open a virtual store as opposed to the real one. Often, when a website consists of lots of elements, you need to wait some time to have it fully loaded.
Nowadays e-commerce is greatly popular and in order to put your business online, you can choose the most suitable CMS and an appropriate shopping cart theme ideal for your business needs.
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Acousto-magnetic and radio-frequency protection systems against stealing in supermarkets, video surveillance cameras in large companies, car alarm systems - all this and much more includes the concept of security systems.
Product catalog is an integral part of every business, as well as it is one of the effective tools of marketing. We are proud to present you our fresh VirtueMart 2 Template that offers the possibility to launch professional, premium quality web storefront. WordPress CMS is considered as one of the most popular and widely used softwares for creating websites.
September 17, 2014 By Team AISFM18SHARES Whether youa€™re an amateur editor or a professional, having the right video editing software is imperative to performing your job at the highest level possible.
Corel takes the look of Avid Studio and underpins it with faster code in this full-featured, fast-performing nonlinear video editing program. Can’t update anything other than text in After Effects features, and must enable it in After Effects.
Adobe provides even more tweaks and features to its video editor — all of which make for a better program. Can’t import projects from previous Final Cut versions natively (though a third-party plugin can).
Apple has built a completely new, faster, cleaner, and more intuitive digital video editing package. Corel VideoStudio Pro X7 simplifies the video editing process into three simple steps: capture, edit and share. The effects and transition libraries are not as extensive as those of some other video editing applications we reviewed. We tested EDIUS Pro 7 with eight camera angles of screen capture at 2560×1440 in proxy mode with a 1080i project. Already a fast and effective performer, MAGIX has developed still further with its new version MAGIX Movie Edit Pro 2014 Plus. The Particle Simulator remains HitFilma€™s best feature, and enhancements mean that ita€™s now better than ever. HitFilm 2 Ultimate costs a third the price of After Effects, however, and while its scope is more limited, its particle effects are far superior. In order for ads to be engaging they need to be relevant, informative, and in-line with what the user is searching for. Think of these two lines as your elevator pitch–they need to be to-the-point and show the value you provide to the customer. The display URL will be shown on the text ad itself, acting as an additional source of relevancy. The first action is typing your details in the form and the second action is clicking the link in the email confirming your first action. I did ask my dev team help me because I had some problems with it working properly, so it took me probably up to 2 hours to set it up correctly. What would they search for in Google to find solutions for the issues they are working to solve?
Keywords that are set to broad match will trigger ads when someone searches for that specific keyword as well as slight variations of that same keyword. Yes, it's more complicated than that, but on a basic level, getting more links for your site is the only way to build domain authority. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. That said, things like daily budget, network selection, and locations, among other settings, are uniform for the entire campaign. Once you begin working to build volume and increase daily spend, look at enabling search partners.
Increasing your mobile bid adjustment could help attract customers stuck with only a phone. You may then want to avoid spending your advertising budget on people searching from their phone. This default setting is not always the most effective, depending on how your business is set up to serve your customers. Advertisers may also set a targeted radius around any given custom location, like a store address. If you are a local business with a physical location, be conscious of how far your typical customers travel to get to your store.
Each automated strategy is designed around a different methodology–selecting the right one is up to the advertisers. Setting your daily budget is fairly straightforward, but when doing so, be sure to keep in mind that AdWords can spend up to 20% more than what your daily budget is set at.
It may also be a better option for those who are careful about authenticating Twitter with too many apps, so if you are already using Zapier, you will feel safer using it.
Archive Your Promoters in Excel and Google Spreadsheet appeared first on Internet Marketing Ninjas Blog. Properly setting up your account structure forms a strong backbone to create the building blocks of your AdWords account.
In the context of PPC, a campaign is a singular set of ad groups (which contain keywords and ads) that share a singular campaign budget and campaign settings.
We can use each of these product types to create individual ad groups within a singular campaign. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target. By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page. When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile. By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name. How well does your amazing brand statement and value proposition translate to a search result?
Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging.
For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign.
Include your brand’s value proposition and some sort of call to action to entice users to click your ad.
One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results.
There is no doubt that these types of ads stand out compared to the other ads in the search results. Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads. Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches. As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel.
It’s essential that the product feed has all the required attributes and is up to date.
A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance. It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder. Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent. Thanks to light design and well balanced elements, it is suitable for a wide range of situations or needs. It is quickly approaching with lots of attributes of this fantastic day: candies, pumpkins, black cats, bats, witches, spiders, castles, bonfires, fog, ghosts, vampires, skeletons, and other spirits of the night.
They are able to transform common yet beautiful places into the masterpieces of modern art. If you do, you definitely need to take a glance at this professionally made Dating Page Joomla Template. Flat icons are perfect solution if you are looking for a beautiful and minimalist design to grab your audience's attention. Take a look at these original logos we have brought together for you for your design inspiration. Usually, we use hypertext markup language forms to collect info such as contact details, messages, emails and other sensitive information. When speaking about creating an E-commerce website, we should not forget that it's a really costly matter, yet there is always an affordable way round.
Additionally, the time of holidays and vacation is knocking the door, so let's enjoy this great season! These are large hard-disk storage, high computer performance, expensive video editing software, etc. The main features of this trend are less use of gradients, subtle color schemes, emphasis on usability and cleaner interface.
In this article, we are sharing creative and great-looking single-page portfolio websites for your design inspiration. With it, you can easily get started your own online store built on the principle of simplicity and versatility.
This newly built Music Store PrestaShop Theme will be perfect solution for the online presentation of the musical instruments. These patterns might be pretty useful for creating some amusing backgrounds for your current or upcoming project, be it is, for example, website design, wallpaper, abstract typography, abstract digital art work or print design. To show website visitors the percentage of loading of the page, some extra loading screen picture is used.


Woody look can be realized by means of using some patters or textures, although it can be realised via an appropriate wood font.
This is because PrestaShop is really powerful, secure, versatile and advanced software for creating professional web shops. And in our today's post we are sharing with you some beautiful website templates for setting up and running flowers oriented sites.
With this movie editing software, you’ll be able to create professional-looking movies. AMA is Avida€™s answer to the ability of other packages to read media in their native formats.
With solutions such as Unity ISIS and Symphony, and workflows including Pro Tools, Avid isna€™t going anywhere anytime soon. If you dona€™t already have an editor or are currently using a less sophisticated program and would like to up your game, you can download the trial and take it for a spin. Instead of the software automatically adjusting and skipping frames in the preview monitor(s), all clips and the program slowed down to three frames per second, playing every frame (the result was about 30 seconds to make it through five seconds of our sequence). With a middle-of-the-road cost at$700, EDIUS Pro 7 will be good for any short-format editor who doesn’t want to futz around getting their system off the ground. If you are looking for a good level of control and creativity over your video projects then MAGIX gives you a highly workable product.
Each particle is essentially a bitmap, and it’s now possible to pluck these bitmaps from frames in a hidden layer, creating particles with complex evolutions or randomness.
It tracked two scenes pretty accurately, but in a couple of others it struggled to make sense of the planes we’d defined.
Anyone who wants to add some high-octane drama to their video productions shouldn’t hesitate to invest.
We offer accredited bachelor's and master's degrees in filmmaking, performing arts, advertising, journalism, photography and graphic design. Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that are too bland make it easy for the customer to just keep scrolling. In a standard Google AdWords text ad, each ad contains a headline, description line 1, description line 2, display URL, and final URL. With only 25 characters in the headline, being concise while grabbing the customer’s attention is crucial.
A strong call-to-action is key in convincing customers that your ad (and offering) is better than the competitors in your space. To be as specific as possible it is better to use phrase and exact match when possible to weed out unqualified customers.
But how can you do this while evading the harsh evaluations of the Penguin algorithm and maximizing the potential of your brand?
Do not set your campaign to serve ads on the Search and Display Networks within a singular campaign. This method is ideal for advertisers with the understanding and ability to review and change their keyword bids on a regular basis. Having an organized and efficient structure for your campaigns and ad groups will help you better balance your spending budgets, increase your efficiency when it comes to account management, and boost your paid advertising performance.
Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand.
Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance. It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension. By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site. In addition, there’s even a chance that more than one of your PLAs can show for a given search. For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys. Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency. By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. One of the most amazing things about building your eCommerce site is choosing a style that perfectly suits your business type. Because of these factors, it makes almost impossible for regular users to play around with video editing. It is also obvious that one's mind is full of pleasure while walking along the beach, because glittering seascapes reveal the divine beauty and power of nature.
Retro patterns, textures, brushes and fonts are widely used in retro style design projects to add a vintage look to one's work. With this ready-made Books Store VirtueMart Template you will be able to sell books over the Internet without a long wait. Meanwhile, prosumer video enthusiasts get a less daunting upgrade path to a pro-level Mac editor. Other packages allow video producers to import the footage and read the root files while editing. We understand the need to address the concerns from video producers in Avida€™s traditional workflow, but the solution here is not a completely viable answer in practice. Although AMA is still not quite there, the new features hold the promise of easier ingestion and even quicker workflows.
If you are a non-professional user and are already using Vegas Pro 12, then you may want to wait for the next update to come around.
By showing your ads on Google’s search partner websites, advertisers should see an overall increase in impressions and clicks. If creating a highly targeted campaign meant to attract mobile users as much as possible, increasing your mobile bid modification to the maximum of 300% will help spur mobile traffic. If you are into local business, for example, you can archive the location of each Twitter user who tweeted your URL! Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC. Google has also done studies that show that search ads will not cannibalize organic traffic. Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand. AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads.
Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns. This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares. To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results.
Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others. On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use. With this in mind, we have decided to assemble a selection of fresh web themes based on this system.
Then, in order to view the video in real-time, you often need to render the clips in your timeline. Ita€™s fair to say that it still takes skill and experience to achieve consistently usable results.
Link AttractionThe first key is to note the significant difference between link building and link earning. Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second. If, on the other hand you are a professional user then check out the pro features and see what you think. The former focuses on establishing single instances of links on external sources, such as through guest posts, while the latter focuses on creating compelling content that people naturally want to link to on its own merit.
Of the two, link earning is a somewhat safer strategy (while link building is a bit more stable, scalable, and controllable).
Good organization toolsa€”ratings, tagging, auto analysis for faces, scenes, and stabilization. Avid has also introduced a memory-resident transcoder that will enable queued transcoding to happen with Media Composer closed.
But at the same time, link earning is also unpredictable--how can you make sure that your content's going to earn the links you need? The Best Blog Posts for the JobTo get you started, there are a handful of types of blog posts that naturally earn more links and attention than others. They naturally contain easily-understandable and valuable information, making them appealing from a logical and practical perspective (if you choose the right topics).
They're visually accessible, which makes them easy to digest and share, increasing overall visibility. Plus, you have the freedom and flexibility to get as creative as you want in the design, showing off what makes your brand unique. As a perfect example, Podio's Daily Routines of Famous Creative People went viral last year, earning thousands of links for the brand.2. Videographics.Videographics are so much like infographics that they almost don't warrant a separate entry on this list. However, the tremendous rise in video popularity, along with new consumer-centric features like auto-playing videos in Facebook news feeds, makes it important to distinguish this type of content. Essentially infographics in motion, videographics have all the advantages of infographics with an even more modern spin.3.
Interviews.Interviews are a fantastic mutual opportunity to earn links, whether you're the interviewer or the interviewee.
This will double your audience instantly--maybe even multiplying it further, depending on the other party's level of influence.
List posts.List posts, like habits that will make you rich or top superhero movies, tend to attract tons of links simply because they're easy to digest. People rarely have time to wade through thousands of words of content, but they can blaze through a list post quickly, often just skimming the subheaders to see if there's any new or particularly interesting information. This makes list posts fast-paced, sharable, and most importantly, appealing to almost any online audience. Strong opinion posts.Opinion posts can be really good or really bad--and if they're really good, they'll have the power to earn you tons of links. The power of a good opinion post is presenting ideas that nobody's heard alongside compelling information that reinforces your position.
Accordingly, your piece needs to be extremely well-researched, well-argued, and focused on a point.
Your post also needs to be debatable, to attract more discussion and attention when you start syndicating your piece.6. In-depth reviews.Take the Verge's thousands-of-words, video-embedded review of Oculus Rift as an example.
People love to gather and share information when they're trying to make a purchasing decision, or when something new enters the market. Your brand may not always be well-poised to take advantage of this, but whenever you have the opportunity to post an in-depth review of a product, service, or even a piece of news (like new technology that's shaping your industry), do so.7.
Stories.Don't underestimate the power a simple story can have, especially if it has an emotional root. People fundamentally love stories, whether they're case studies, metaphorical illustrations, or just simple anecdotes. Frame your story correctly, make it meaningful, and people will share your material all over the web, earning you tons of links in the process.Final CaveatsThese types of content all carry some natural potential, making them inherently better than some of their counterparts for attracting inbound links. You still have to pay close attention to best practices for a successful content strategy in general:Unique ideas only.
Share, syndicate, and publicize your material.If you can accomplish these simplified best practices with the types of content we listed above, you'll have a top-notch link earning strategy that can greatly increase your domain authority, traffic, rankings, and visibility in no time.



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