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Re-edited and expanded from the original seven marketing tools collection appearing on 7thFloor n.12, the one that follows is my own, up-to-date, personal list of cool internet marketing tools that I use regularly to do my own marketing, analysis and promotion work on the net. Identify niche relevance and advertising keywords volume and cost by using Google's own data. Search, compare and identify relevant and in-demand keywords for any product or service market niche. Serve automatically best paying ads on your site automatically selected from all the top international ad networks.
Outstanding toolkit to analyze site issues and problems that may limit visibility on major search engines as well as excellent data about your site content and visitors preferences.
When I saw this chart called The Content Marketing Landscape by Content Amp, I thought it was helpful for understanding the current state of content marketing.
The way this trend is headed, this type of marketing is poised to grow even more this year.
Integrated marketing communications abbreviated as IMC is the synchronization and integration of all marketing communication tools, avenues, and sources within a company into a faultless program, which enhances the impact on customers and other end users at low cost. In theoretical studies, Kotler and Armstrong (2006) developed dominant theory for Integrated Marketing Communications and stated that it is a concept in which a"company carefully integrates and coordinates its many communication channels mass media advertising, personal selling, sales promotion, public relations, direct marketing, packaging, and others to deliver a clear, consistent, and compelling message about the organization and its products".
Integrated Marketing Communications is a practical tool to interact with customers and convince them to buy products of company. In creating strategy for organization, there are different elements which support to develop that strategy. Consumers: In this factor it is interrogated how consumers get information and how the delivery of that exchange of information affects the message's form and contents.
Communication channels: This element cross-examines several channels and how much effective each channels is in IMC strategy.
Results: It considers how the level of complexity in IMC strategies leads marketers to calculate result by designing new methods.
Tools of integrated marketing communications are used by marketers to make it in correct place. Integrated marketing communications involve all components and stakeholders from both inside and outside of organization therefore its implementation is coordinated process between each department and segment. Barriers to the implication of IMC: Academic researches identified number of barriers to the execution of IMC. To sum up, Integrated Marketing Communications is widespread in organizational set up at global level. Digital Marketing Tools magazine is the trusted resource for the latest marketing tips and marketing strategies focused on helping you get more traffic and generate more sales from your digital and mobile marketing efforts. Digital Marketing Tools covers proven success strategies, the latest thoughts and practical how-to best practices for the successful online entrepreneur, professional and business owner. Start now to learn the step-by-step SEO strategies used by today’s best marketers, list building tactics of the pros, Social Media blueprints and customer conversion designs from internationally renowned experts.
Thanks again to my ongoing collaboration with Italian future-looking magazine 7thFloor for which I have been producing a small multi-part content section called "Yellow Pages for explorers and innovators", I am bringing to you the extended and upgraded version of a small collection of useful online marketing tools I have selected for their latest issue. Feel free to share and highlight your own cool marketing tools and to promote your own site if you would like to, by using the comment section right below. About a year ago when content marketing became a popular buzzword, many people thought it just meant getting influential blogs to write about certain products or services. If your goal is to generate leads, you’ll measure the effectiveness differently than if your goal is to generate awareness or engagement. It highlights all the different aspects of content marketing and how they are interconnected to create the results you want. Sometimes it’s hard to know where to even begin when creating your content marketing campaign. This assimilation affects all of a firm's business-to-business, marketing channel, customer focused, and internally directed communications. The outcomes of Integrated Marketing Communications are superior communication that changes into steady sales volume. Each strategy Integrated Marketing Communications has great importance which can be evaluated from the results and impact of that strategy. Integrated Marketing Communications strategy of communication is focused to accomplish specific objectives. There are eight tools of IMC which are Advertising, Personal selling, Sales promotion, Publicity, Public relations, Sponsorship, Direct marketing and E communication. If integrated marketing communications takes the direct line command control approach to treat other departments or segments, this type of organization structure may incur an intrinsic instability. IMC is related with some positive differences in comparison to traditional marketing communication. Schultz (1996) stated that Integrated Marketing Communications not only depend on incorporation of promotional mix instead it also relies on infrastructure, staffing, marketing budget and skills.


A study conducted by Eagle and Kitchen (2000), revealed that clients identified two main obstructions. IMC is the effectual process to develop and execute various forms of influential communications programs with customers and prospects over time. Now enjoy the latest Digital Marketing Tools, Tips & Strategies from the world’s experts!
The phrase of Integrated Marketing Communication evolved in the late 20th century regarding application of reliable brand messaging across innumerable marketing channels.
Process of producing and applying the different communication programs and the probability to have impact in future over time, general IMC process begins with the customer and work to verify and define the methods and forms to develop the powerful communications programs (Schultz, 1993). Sometimes, marketers use these tools in combinations to develop good integrating marketing communication plan for firms. While this virtual multiplayer approach increases the management level and increases the possibility of power conflict among top management. Though company has competent professionals and good infrastructure but marketing budget is most important.
Firstly, employees was not equipped and needed to develop new skills and expertise to work in this integrated manner. The target of IMC is to influence or directly affect the behaviour of the particular communications audience.
We hear people say it’s important to know what your goals are before you begin any type of content marketing, and although that is an easy step to skip, it is important for many reasons.
If you click on it, you’ll see that the chart itself is huge, and I left it that way so you could size it yourself to make it whatever size you want it to be to hang in your office. The main purpose to develop this type of communication is to address the need for businesses to offer customers more than just standard advertising. In general, IMC is also considered as a strategic business process which is used to plan, develop, execute and evaluate the coordinated and assessable influential marketing communication programs relevant to external and internal audience over time. The design, and packaging of the product, its container and packaging, its price, and the retail stores that sell the product, all converse something to purchaser. IMC strategy has three main elements: the consumer, the channels and the evaluation of results.
IMC considers all sources of brand or company contacts which a customer or prospect has with the product or service as potential delivery channels for future messages. Integrated Marketing Communications suggests that marketers focus at the customer first and his or her preferences, buying patterns, media exposure, and other factors and then customer is exposed to the products that fits its need through mix of communication methods which the customer find more eye-catching and convincing.
Raman and Naik (2015) explained an IMC program as plans and execute various marketing activities with uniformity so that its total impact exceeds the sum of each activity. Consequently, although the promotion mix is an organization's primary communication, the whole marketing mix including product, place, price and promotion must be synchronized to gain the desired impact.
IMC gives positive impact with triumphant promotional integration if it is realized with appropriate process. Jones (2008) stated that it is innovative step because of a whole culture of agencies, in-house departments, and consultants had grown up around the concept of separation for advertising, direct marketing, sales sponsorship, and public relations efforts instead of the harmonious, customer-centred planning process that IMC requires. It is a policy in which diverse communication devices like advertising, public relations, sales promotion, direct marketing and personal selling work together to exploit the communication impact on target consumers. The Integrated Marketing Communications facilitates company to understand the needs of specific customers and then helps in designing a well-coordinated promotional program that focus to manage the customer relationship eventually.
Integrated Marketing Communications has good effect as brand equity, brand awareness, profitability and changing attitude of consumer. Integration is dominant concept in marketing because technological developments have transformed how business stakeholders interact. IMC is also described as a management model which is designed to make combined force of different aspects of marketing communication such as sales promotion, public relations, advertising and direct marketing. Pelsmacker et al (2006) affirmed that Integrated Marketing Communication is "the integration of specialized communications functions that previously operated with varying degrees of autonomy". Another theorist, Vargas (2015) said that nature of the product, nature of the market, stage in product-lifecycle, price, and funds available for the promotion also have major influence on these communication practices.
Theoretical studies indicated that Integrated Marketing Communications makes use of different marketing communication elements to transmit the same message. Theoretical studies in marketing were emerged in multimodal, multi directional communication. It is said that when firms can not integrate its various communications tools, for example, the advertisements of the offering concentrate on one thing, while a price signalled transmit a different message while the labelling of the product depicts still another message, it gives confusing message to purchasers and they may change their decision for buying particular product of company. It is also significant to observe that product is suffering at which stage in product-life-cycle, at each stage strategy differs. Many researchers found that Integrated Marketing Communications increases customer's awareness about particular product.
Schultz (1993) described IMC as conception of marketing communication planning that mingle and assess strategic role of dissimilar communication discipline to get the precision, consistency and larger impact.


Kotler and Armstrong (2006) have said that "IMC builds brand identity and strong customer relationships by tying together all of the company's messages and images". If stage is viewed incorrectly then strategy becomes ineffective and result may differ from the required result.
Many organizations use this communication tool to build healthy relations with customers and in turn enhance sales. An organization can use array of promotion techniques such as advertising, personal selling, sales promotion, direct marketing and public relations to attain its communication objectives. Brand messages and positioning are synchronized across all communication process and media. Reid (2015) considered characteristics of the organization including type and size, as well as position in the market as influencing factors.
Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers are increasing their content marketing budget in 2014.
Since last two decades, promotions strategies used by organizations around the world have undergone through remarkable changes.
Because of this, the content marketing tools universe is expanding.I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs.Why am I doing this There has been a major growth of content marketing tools available to content marketers.
Companies must develop capability to adapt in such transformation in marketing communications and, to be successful in the future. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. It is recommended that the Marketing manager must utilize the new emerging communication techniques to get success in complicated marketing process. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.
Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.Hasn’t this been done before?
A few dedicated folks have attempted to put together comprehensive collections of content marketing tools. While it’s one of the most comprehensive lists, I have seen, it doesn’t strictly list “tools” in the sense of technologies. Many of the entries are resource sites and blogs such as the Content Rules Blog or events such as Content Marketing World 2013. While it’s a nice graphic, it doesn’t strictly focus on content marketing and instead focuses on tools with a social component such as Kiva and Kickstarter for crowd funding or Taleo for talent sourcing.Altimeter. In April of 2013, Rebecca Lieb of Altimeter started a list of 15 content marketing vendors. However, since then there have been many comments to the blog post from other tools vendors requesting to be added to the deficient list.
Furthermore, Altimeter is still in the process of compiling a list of tools out there, but has yet to group and organize them in a meaningful manner.Content Amp. Also in April of 2013, Content Amp, a UK based content marketing agency created an impressive and visually appealing infographic with a wide variety of content marketing tools with an attempt at groupings as well. While this is perhaps the best map of the content marketing vendor set I have seen, it is still lacking in the number of vendors covered and the categories. For example, it missed content curation tools entirely and has a confusing category called Curated Content & Forums that including technologies such as the commenting system Disqus, which have no relevance to curated content. The infographic is not strictly restricted to “tools” and has a category for content marketing agencies (which also includes Content Amp).Disclaimer I have been piecing together this graphic for several months now, but it’s hard to keep up with the rapidly evolving space of content marketing tools. For every tool you see in the map, there is a long tail many other tools that are similar or performs parts of functions of the tool included in the graphic. I have tried to include the tools that I feel stand out the most of their categories.It’s not as clear cut as it seems. There are many tools that fall into multiple categories, but I have placed them in the category that represents them the best. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. I hope you will recommend and suggest additions to this map.Website Analytics Webtrends – This digital marketing company offers tools for measuring and optimizing digital campaigns.
In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.



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