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Online marketing or online advertisement is a form of marketing that can be done only over the internet. Marketers can measure the success of online marketing campaign easily using Google Analytics. Using keyword research tools it’s easier to know what your target customers want and then you can place the ads on proper search engine result pages. SEM (search engine marketing)- It’s a form of marketing that tries to promote websites by escalating their visibility on SERPs.
SMM (social media marketing)- It’s the process of gaining consumers’ attention via social media websites such as Facebook, Twitter, Google+ etc.
Affiliate marketing- It’s a marketing strategy where you must take help from one or more affiliates and give them rewards for their efforts to bring new customers to your site. Inbound marketing- For inbound marketing, you have to create informative content and share it freely over internet to convert prospective customers into regular buyers. Distributing timely information is very important and to do that you need a dedicated online marketing team. Online marketing might have some disadvantages, but it is worth a try due to its tremendous reach, given the increasingly tech savvy consumer base.


Some examples of online marketing are banner ads, keyword related ads on search engine result pages (SERPs), dynamic ads, online classified ads, blogging, email marketing, social media ads etc. For example- A sports equipments company can target 15-30 age group consumers using Pay-Per-Click (PPC) campaign. For instance, you can create a fan page and publish regular updates about your company to increase sales. For example, when you launch a new service, you can send a customized mail to all your loyal and potential customers informing them about the benefits of your service and pricing details.
For instance, if you are launching a new ecommerce site, give an ad like this in your site “refer 5 of your friends to join our site and get $2 gift coupon for each successful referral.” Since people trust their dear ones’ suggestions, your site will immediately get some positive response. For instance, if you run a web design company, share latest web design and development related news in your blog to establish your expertise and encourage readers to check the services you offer. For instance, if you have developed a game, you can create a demo video and upload it on YouTube to create a buzz in the market. In this online marketing payment model advertisers are required to pay the ad publisher (mostly the particular website owner) once the viewer clicks on the keyword targeted advertisement. By the time people notice your banner ad or PPC; they may have gone through several other ads and taken a buying decision.


For instance, some companies send “24 hour sales” promotional e-mails to the consumers to boost revenue overnight. If your target consumers are not very internet savvy, they will never notice your marketing campaign. Those doing it properly are dominating, learning-improving, and then dominating some more, specifically in terms of their ROI and bottom line. For instance, you can insert important keywords in your website to help Google find it quickly and publish articles on reputed blogs to acquire quality links. CPM is a common parameter in advertising and it is the result obtained by dividing the price paid for placing an ad by the count of the impressions generated. The advertiser pays the ad publisher or the affiliate marketer when an action such as purchase or form submission is completed. However, to get the most out of your online marketing strategies, hire professional online marketers to maximize return on investment.



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