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Email Marketing must be the most misrepresented and misunderstood online marketing tool today.
If used wisely, email marketing can be a very powerful tool that will increase not only sales but customer retention through the strengthening of your relationship with your prospects and customers.
So often my clients say to me, I understand I should be using email marketing in my business, but where do I find the best Email Marketing tools available and how do I know they are the best. Ita€™s obvious that email marketing is a fast way to reach your target market and distribute information and marketing materials. Here is a list of the best email marketing tools that you can choose from ranked from 1 to 10. While I highly recommend and use personally Office Autopilot, Ia€™ve ranked it 3rd due to it being not an entry level product so therefore ita€™s baby sister Send Pepper gets the #1 spot. This is perfect for small businesses, start-up companies and small-time entrepreneurs who do not have a huge budget for marketing but youa€™re looking for a high-quality marketing tool.
They have 3 affordable packages to choose from a€“ starting from $29.95 per month, then you can upgrade as your needs change and as you begin seeing success from your email marketing campaigns up through two additional packages which gives you extra features like shopping cart plugins and more contacts.
So if you are looking to just get started and then get more advanced later on a€“ This is where Ia€™d start. This is probably the most affordable and easy to use Email Marketing program for small business and entrepreneurs. The reason Aweber is the most popular system in the world today is due to ita€™s 99% deliverability rate, proven and tested. The thing that you might not like with the Aweber’s service is one of the reasons its so popular a€“ its 99% delivery rate.
This is a very useful tool that I highly recommend for most small businesses and for the serious entrepreneurs. Now ita€™s not necessarily cheap, which is why I recommend starting with Send Pepper and upgrading as you need the features. This is the tool I myself and many of my marketing and high level entrepreneur friends use, due to its flexibility through the use of a€?active response rulesa€? a€“ which trigger based on certain actions your database contacts take. If you are serious about your marketing and how you will automate your sales and prospect pipeline. Infusionsoft is very similar to Office Autopilot feature for feature, but while Office Autopilot focuses more on the small business solopreneurs and businesses with a team of less than three staff, Infusionsofta€™s CRM abilities makes it better suited to companies with sales staff and larger teams. Boasting automation functions of email, payment processing, affiliate program and all the goodies you want for an automated online business or an offline business with strong online sales channels.
There are also some challenges if you arena€™t based on the East coast of the United States, the time and date for all scheduling and all aspects in infusionsoft will not be in your time and youa€™ll have to manually convert the time yourself. In the Australian startup community MailChimp is by far the most popular and Ia€™m pretty sure ita€™s because it offers some great features, a really funky user interface and branding, and to get started its 100% free. Mailchimp is a great email marketing tool for business who send out monthly marketing materials to regular and potential customers and they dona€™t really want to create sequenced marketing campaigns. Overall ita€™s an easy-to-use email marketing tool but I found it to be less professional and flexible when it comes to true marketing automation.
The platform also includes extra features like sending Surveya€™s but these are additional services that will be charged for.

If you are looking for a system that sends graphical and professional looking newsletters easily without needing a web designer a€“ Constant Contact is a good bet. There is also heaps of documentation and tutorials on how to use it, but the feedback Ia€™ve heard is that if you want to speak with someone, their customer support isna€™t that reliable and youa€™ll often turn to a Google search to find the answer instead. Ita€™s worth a look, while doing your comparisons – Ia€™ve not used it so cana€™t say for sure.
Theya€™ve recently acquired and moved into the social marketing space as well, and the email platform will soon integrate with their Roost system that managed Facebook, Twitter and LinkedIn all from one place, very similar to Hootsuite actually. Ia€™ve never personally used it, so cana€™t comment much more, but it has been recommended to me a number of times before. Also if you are not a tech-savvy person, it may take some time to get used to the software, as its interface is restrictive and not always easy to follow. It made the list, mainly because it is used a lot, but personally I wouldna€™t actually recommend it.
From the list above, if ita€™s not already clear my recommendations are all affordable, effective and user-friendly. And if you are serious about your email marketing Ontraport and Infusionsoft are the best Email Marketing tools for today’s full service online marketing. Do your own research, give them a trya€¦ and ensure you have a great system that meets your business needs. I have recently recommended and set up MailChimp for a couple of clients because it is free at the volumes they will use and I didn’t undertake wide research before deciding what to use. Hi Carl, I know this is not a new article but it really does a great job of putting in one place all the options. I am about to start marketing my new website and on a recommendation I signed up for Sendpepper a few months back.
Also the Sendpepper and OfficeAutopilot Features are all intertwined, so I spent time learning landing pages only to find I didn’t get them with Sendpepper. There’s a few elements in your question so I hope I can answer them clearly, let me know if anything is unclear.
In terms of training I actually find Ontraports 9 Moves videos are really great at covering the general basics of using either Sendpepper or Office Autopilot and even the new Ontraport 3.0 thats currently in BETA. Hi Carl, I am just doing some research between Mailchimp and Send Pepper but it’s now April 2016 so 4 years after your article was written. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns, Awwwards presents top 10 Email Marketing Services for do it the best way.
Awwwards – recognizing the talent and effort of the best web designers, developers and agencies in the world. And yet, it is becoming more popular especially to ambitious small business owners and entrepreneurs.
Plus it is so easy and convenient since the good ones will automate much of the process for you. Ia€™ve ranked them based on my experience and from what feedback Ia€™ve received from my clients and entrepreneur networks.

For only $1 for the first month and $19.00 per month for the following months with a money-back guarantee, you get a great deal and great results.
To achieve this 99% delivery rate Aweber is extremely strict with its opt in process, not allowing you to Import your past or current customers that you have in another system without sending them all an email saying a€?Youa€™ve just been added to a list, Click here to confirma€? this can means you lose up to 50% of your database when you move to them.
It is very effective software that will help you market, promote, up sell, monitor and follow up marketing and sales efforts across all your websites and lead capture channels.
Their starting package a€?Proa€? is $297 per month and their Team package which allows you a team of 5 users is $597 per month. It was for this reason mainly that I chose not to go with Infusionsoft myself, plus also a lot of features that Office Autopilot now has built in are additional monthly fees for in Infusionsoft.
It has been a while since Ia€™ve used MailChimp but it doesna€™t really handle Autoresponder marketing sequences very well and is better suited for individual email blasts.
Constant Contact offers a great 60-day trial and affordable monthly rates starting from $15 per month. What GetResponse does well is its tracking and montitoring, very similar to Google Analytics, you get a huge amount of flexibility in how to interpret the data.
They have good tracking options and professional templates plus excellent customer service. It solved the problem of getting good looking mass emails delivered and tracked which is not possible with standard office tools. But whilst I understand the benefits of the relational database functionality, I find the training tools they provide are not detailed enough a skim over important elements for a beginner.
Seems we share similar opinions on GetResponse and Aweber too (I recently did a similar comparison here). I am a small coaching start up business so am looking for inexpensive but something that I can easily grow with. Their prices are affordable and iContact offers many customisation options when it comes to sign up and lead capture forms. As an email marketing platform it is very poor, which is why most people who use it then integrate it with another like Aweber.
However, the database behind it is terrible and and for one client we had to completely start again because the data appeared to be corrupted and it was too time consuming to fix as there are no tools with which to make mass updates etc.
I do love the ability to go from Sendpepper (Ontraport’s entry level product) all the way up to their premium suite which is Office Auto Pilot. Can you tell me if you still like Send Pepper over Mailchimp now 4 years after writing this article?
The thing I love about Infusionsoft is it’s visual campaign builder is absolutely amazing to create fast and complex if you want marketing campaigns very easy.

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