Trade marketing representative bat,youtube marketing api documentation,video marketing software tools gmbh - 2016 Feature

Before you start marketing trade show exhibits, you should always have a well-developed and well thought out marketing plan in place. Marketing trade show exhibits will be easier when you coordinate your exhibit and your marketing materials. Many event coordinators will provide opportunities for pre-show promotions to generate interest in the event.
If your convention exhibit contains numerous messages or these statements are conflicting then visitors may become confused or lose interest in what you have to offer. Text matters when marketing trade show exhibits, and simple text has been shown to work best on most people who attend these shows.
Don’t just focus on marketing trade show exhibits during the event or before it happens. Your convention exhibit staff can make you a success or cause you to fail, depending on their attitude, actions, and knowledge. The first thing that you have to do if you want to market your exhibits is to be noticed on the convention floor.
Trade show and event marketing is a great way to get people together with common interests to achieve a goal. Seminars or conferences: Sponsor an industry conference or create a seminar and market it to your prospects. Events for the arts, sports or charities: You can participate in these events as a sponsor with advertising, blocks of tickets, promotions and a reception for your VIPs. When executed properly, a great trade show or event could produce a large percentage of the leads a company needs to generate over an entire year. You stand out from your competitors, deliver compelling information and create meaningful dialog with your market. You regularly attend trade shows and you’ve tried a few webinars with mixed results — there’s a lot of competition for your prospects’ attention. At shows, your team does a decent job of qualifying leads and following up; you know you generate new business but you don’t know how much.
It seems like you could be generating a lot more business from these programs, but you’re not sure how to do it. Your competitors are always doing something big at the shows but you haven’t been able to afford anything but your booth. You haven’t tried any other events because they’re an enormous effort for very little payoff.You’ve never really been able to measure the results from the shows you attend – you get a handful of leads and that seems to be it. Create a free account in our marketing planning and management web app for step-by-step guidance. With a solid strategy, planning, investment and measurement, your trade show and event marketing can be an effective part of your annual marketing plan.
Most trade show and event marketing campaigns take careful planning with many details to address. Focus on the type of events that can will help you meet your goals: Industry events and shows, networking events, seminars and conferences, sponsored events, charity events, webinars and more. Once you have a strategy, start the planning process: time, date, location, theme, event flow, materials, script, responsibilities and more.
Plan for sales-related activities: what happens with new leads, how you’ll prioritize leads, followup timing, materials they should receive, etc.
To drive attendance or participation, develop a thorough promotional campaign with a strong call-to-action.
If you’re sponsoring another company’s event, be sure to promote your participation – don’t leave it up to someone else to drive your traffic.
Trade show and event marketing typically generates new relationships or foster existing ones. The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. In our previous post, we discussed how it would be easy for unprepared booth staff to become overwhelmed by the crowds and by the presence of so many competitors vying for attendee attention. In the first part of the training, the management team will review of the marketing strategy and highlight management’s commitment to and support of the trade show program. During this portion of training it is important to review show information, especially whatever data is available around the attendee profile and anticipated total number of attendees.
Finally, review the products being shown in the exhibit and share printed product overviews including benefits for each target audience, features, applications, specifications, availability, pricing and show specials, and competitive product reviews (models, features, benefits, and costs).
In our next post, we will discuss the basics of booth staff etiquette and how to train and equip booth staff for maximum effectiveness on the trade show floor.
Due to the confidential nature of the marketing strategy and booth training, these sessions should be held in a private meeting room away from the exhibit, such as a conference room at the convention center or hotel. Once you pick a show the next big dilemma is who to take and how many to take to staff your booth.
Your booth should be staffed with the most enthusiastic and articulate representatives of your company. While it is tempting to shop for booths solely on the basis of price, keep in mind the difference in the grade of materials used to manufacture the display frame and its associated hardware.

While online retailers might be able to sell you a cheap display, they won’t be able to provide you with custom services or assist you with emergency situations when you’re stuck on the show floor. If you’ve got an unlimited budget, you can hire an expensive, big name firm to create a glitzy, breath-taking structure that will be the talk of the show. To help our clients get the most for their marketing budget, we bring in our parent company, Bodden Partners.
We use your company marketing and your exhibit strategy to determine the booth message and design.
If you would like to tap our expert guidance for your next show, contact Jim Seafort for a custom consultation. Designing your trade show display is as strategic as picking the right show or crafting your marketing message for the right audience.
Trade shows, especially the larger, well attended ones are loud and visually cluttered with aisle after aisle of vendors vying for attendee attention. If you would like to tap our expert guidance for your next show, contact Barbara Stroup for a custom consultation. In recent posts we’ve shared some tips and insider secrets to finding your ideal booth location. In addition to traffic building programs, here are other tips from Exhibitor Magazine that can salvage your trade show investment.
As you can see from this series, selecting a booth location is one of many decisions that will greatly impact whether you show is a success or not. TSNN has published a very comprehensive article on how to avoid some of the most common problems that take place during trade show setup.
Order your electrical needs early from the show site contractor – late orders are very expensive and tend to get lost. To minimize installation and dismantle labor costs, number your crates according to content, attach a diagram with instructions for exhibit set-up and include electrical requirements and repacking instructions. If you exhibit in multiple shows, use the same freight carrier and negotiate volume discounts. If you need more space but can’t afford the hefty price tag that comes with a larger footprint, consider moving upward instead of outward. For more help with your exhibiting logistics, contact Barbara Stroup for a custom consultation.
Once you pick a show(s), the next task is deciding where you would like to place your booth. The average trade show has over 400 exhibitors, each of whom is vying to be seen and heard above the fray.
In order to determine your booth’s ideal location you first need to revisit your exhibit strategy. In our next post, we will discuss more industry secrets for picking the right booth location.
If your convention exhibit does not offer instant appeal, then you are missing potential sales and wasting your time and effort at the show. This plan needs to identify your objectives and goals, the methods that will be used, and the expected results from your efforts.
Use sentences and phrases that are declarative in all of your displays and materials to give your message authority. If you have staff that are always sitting, who eat on the floor, or who are often busy talking with each other then visitors may be hesitant to approach these individuals to get more information.
B2B and B2C marketers use trade shows and events to generate leads, nurture prospects, build brand awareness, expand distribution, conduct training, or enhance relationships with existing customers. You also implement marketing programs to drive traffic and continue dialog after the event so leads don’t fall through the cracks. It’s hard to stand around for days and you know leads fall through the cracks in the weeks afterward. For example, think about the content your prospects want and how you should structure the event. It’s important to set solid followup procedures with your sales team so valuable leads don’t fall through the cracks.
When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right. Additionally, measurable corporate objectives and individual staff goals should be clearly understood by everyone on the exhibit team. The average company invests thousands of dollars to send key salespeople and other staff to trade shows and expos around the world.
The exhibit orientation is held at the booth, generally the last afternoon before show opening or the morning before the show opens when the exhibit build is complete. Either they over-pay for a structure that is so customized and overly designed they may never be able to use it again or they search online for the lowest priced, pop-up display they can find.
To ensure you’re getting a high-quality product, contract a professional exhibit house that can tell you exactly how and of what materials their displays are made.
ExpoPlus not only provides affordable displays, we will also assign you a dedicated account manager, who you can easily contact at any time with your needs and questions.

However at ExpoPlus, we find most of our clients have to work with more modest budgets, many even on a shoestring. They are a full-service, marketing communications company with an award-winning strategy and design team. We always recommend that our clients look beyond pitching their product or service and focus on making a visit to the booth helpful and meaningful for attendees.
It requires transforming your marketing strategy, corporate identity, and brand into a three-dimensional experience that will arrest attention and attract visitors into your space.
But given the size and level of interest in some shows, you may find someone else has booked the space you want. You can tentatively contract for a space you don’t love, but could live with, and then note on your contract that you want to be wait listed for space of a specific size or configuration. Exhibitor magazine wrote what we consider to be one of the best pieces of advice about booth location.
The space required should be dictated by what you need to display in your exhibit, how you will disseminate your message (a theater presentation, for example, may require more room for a stage and the crowds that will gather), and the number of staff members you’ll need in your exhibit.
Some fairly small exhibitors sometimes find it preferable to opt for the extra installation-and-dismantle costs to build a two-story exhibit rather than pay for more space.
With so much riding on a successful show, many exhibitors turn to us for help with this crucial decision. Prime locations are offered on the basis of seniority, which gives previous exhibitors the advantage. If you do not coordinate these items then you could end up with a mismatched and unprofessional look instead.
The increase in visibility will help make your brand familiar to people and boost your business image. Many businesses gather contact information from visitors but they never follow up on this information or they do so in a generic and impersonal way. Staff that has little knowledge of your products may not be very helpful or contribute to any sales. Get creative and look for unique ways to make a good impression on the convention visitors. There have been times I’ve been at a booth and very interested in their product but a boring staffer made me rethink the whole thing.
Better yet, outline your events in your marketing plan so you can build your pre-event and post-event campaigns effectively. For example, should booth staffers direct VIP clients to a specific sales rep or company contact? Yet without proper both staff training, the exhibit team won’t have the insights and information they need take full advantage of the unique selling opportunity exhibiting brings. Our next month’s post will cover how to brief your booth staff on the show’s marketing objectives and goals. ExpoPlus working together with the Bodden Partners Group of Companies, can design, plan, produce, and install everything you need for outstanding events of any size.
If you exhibit at one of the many shows where we are the official general contractor, our team will be on site with you, ready to assist at a moment’s notice.
Together our team can help you hone your message, craft your offer and create functional, affordable trade show experiences that both command attention and invite interaction.
Attendees spend 7 to 8 hours on the floor over a period of 2 to 3 days visiting an average of 25-31 exhibits, spending only about 5 to 15 minutes at each booth. Some shows have caught on to this tactic and are now charging a premium for using a multi-story exhibit. Our team of event counselors can help you navigate the floor plan options to find the ideal location for your company.
However, by taking a strategic approach to booth selection, you can still attract a steady flow of potential customers. If so, you may need more space than if you working on building relationships in the industry, generating leads or gathering competitive intelligence. We can also provide you with the necessary fire retardant and other certificates to provide to show management. Before planning a multi-story structure, check with show management on additional costs and height restrictions before signing on the dotted line. They may know about the product or service but unless they know how to engage the attendees you probably won’t get the best results. In short, create a booth experience that is about the visitor, not just about your product. Even if your ideal space has already been taken, you can still have a successful trade show.

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