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No longer content to be a perimeter player, Bell is using its sponsorship of the Toronto Raptors to get deep inside the NBA franchise. The Canadian communications giant has partnered with the Raptors on the third season of Open Gym, a weekly TV series that provides a behind-the-scenes look at the team’s players and coaches.
In addition to being a presenting sponsor of Open Gym’s 28 episodes, which air every Tuesday on Bell Media’s sports specialty channel TSN 4, Bell is also making extended episodes of the show available to Bell TV customers 24 hours before the broadcast premiere. The company is also a presenting sponsor of the Open Gym After Show, which airs after Open Gym and features insight from both basketball insiders and Raptors fans. Basketball has emerged as a key sponsorship plank for Bell, which also sponsors NBA Canada and Basketball Canada. Nicolas Poitras, vice-president of marketing and communications for Bell Residential Services, said the program is intended to differentiate its TV products and increase brand likeability, while underscoring Bell’s “TV anywhere” strategy. While Poitras said Bell benefits from a brand association with an immensely popular sports franchise, the ability to provide its customers with unique content underscores one of the central promises of its products. Bell will also have five-second billboards before and after each episode of Open Gym reminding viewers that they can watch the show via Bell TV and Bell Local. Sure is, and it is incredible how some collected these and kept them in such great shape for so long! We know many of you Mad Men fans were waiting in anticipation as the show broke in the States this weekend. Pete D’Andrea, VP at agency Attack which helped create the installation told Adweek in an interview that what the glass contains really is scotch.

Earlier, HBO also pulled of a pretty cool execution having a shadow of a dragon looming over its building prior to the launch of the latest season of hit TV series Game of Thrones.
For its fifth season of The Walking Dead in APAC, Fox International Channels actively promoted the show in several Asian markets with “zombie attacks” . For the Japan launch of the season,  FIC worked with FOX Sports Japan and staged a zombie attack at a baseball game.
We know this next one isn’t exactly a TV show but it was so awesome we just had to throw it into the mix. In Australia, security guards had to be placed around this OOH execution promoting The Wolf of Wall Street.
The custom-built panels were fitted with fans to create a whirlwind of cash – swirling behind an image of the film’s high-flying protagonist, played by Leonardo DiCaprio. On Saturday and Sunday they were guarded from 10am to 5pm with the money removed overnight. Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. KPMG will be opening its first Insights Centre in Asia in Hong Kong in parallel with the opening of centres in London, New York an.. Deutsche Bank managing director Alan Hellawell shared insights in the growing programmatic trend and tips on how to stay ahead the.. The show is available exclusively to Bell’s Fibe TV customers on the Bell Local community channel, as well as via the Bell TV app.

It is also running 30-second spots promoting its Fibe TV products within each 30-minute episode.
It previously worked with the NHL’s Montreal Canadiens on a series called 24CH, and presented another series called The Event, a 10-episode show that provided behind-the-scenes access to Bell-sponsored cultural events including the Toronto International Film Festival, Montreal Jazz Festival and the Quebec music festival Osheaga.
If you are an existing print subscriber and you have not yet created an account and password for your digital access, please select “Create an Account”. It may not display this or other websites correctly.You should upgrade or use an alternative browser. Did an eBay search moments ago to check and see what was there and came across this from New York selling at a Buy It Now price of $545.00 USD.
This followed AMC Networks Inc’s announcement on renewing the zombie apocalypse drama series for a further season in the US. Buonanotte’s very own Chef Davide got in on the action as an extra pictured here with actor Patrick J.Adams! Only time will tell I guess but in Japan more recently they have had a few (or well maybe prototypes).

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