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In 2014, advertisers and publishers laid the groundwork for a fully automated video ad future, with $700 million worth of video inventory transacted on programmatic platforms in the US, according to eMarketer. Advertisers and agencies are already sold on programmatic, and in 2015, publishers, will finally fully embrace programmatic technology, realizing it represents a huge opportunity to improve efficiencies and boost profits. Consumers around the world are moving their media attention to smartphones and tablets, so it makes sense that advertisers will look to put their messages in front of these mobile eyeballs. Sophisticated mobile targeting and measurement has finally arrived, allowing advertisers to target and measure in the same ways they have on desktop devices. In 2015, advertisers will expect publishers and ad tech platforms to guarantee some performance metrics such as completion and clickthrough rates, as well as targeting metrics such as audience, inventory quality, and viewability. 2014 was a challenging year for ad tech in the capital markets, as newly public companies saw their share prices decline. When we look at how ad tech companies have performed in the market lately, it’s easy to forget ad tech is still a young category, especially programmatic video. In 2014, digital video advertising experienced huge gains in spend and viewership, took a giant leap into automated programmatic buying, and saw a continuing wave of consolidation with Facebook buying LiveRail and Yahoo announcing the acquisition of my company, BrightRoll. By the end of 2015, buyers and sellers will transact more than $2 billion worth of video ads on programmatic platforms, more than tripling 2014 spending. Top-tier publishers will begin to shift to automated processes, adopting private marketplaces and programmatic direct platforms to gain operational efficiencies while maintaining control over how and to whom their premium inventory is sold.
However, despite the rapid consumer move toward mobile, in 2014, supply outstripped demand in mobile video, with many advertisers unsure of the format’s measurable impact. Publishers will offer mobile video inventory that more closely mirrors (and integrates with) desktop video. With 2014’s rise in awareness around fraudulent ad activity, advertisers will also demand metrics identifying non-human traffic.

2014 was also a year of big exits via acquisition for video platforms, as larger technology companies began to understand the value in video. The future potential for automated, targeted, and measurable video advertising is tremendous. After such an eventful year, 2015 will be the year that digital video advertising fully ‘grows up’.
Gains will also be made in open, RTB-based video ad exchanges, as advertisers seek to consolidate their video ad buys across publishers via single programmatic platforms. A lack of standard practices about how to effectively target, measure, and frequency cap mobile video ads across devices has also held back mobile until now. Significant progress on device ID mapping will enable cross-screen targeting and measurement, while more precise geo-targeting capabilities will also emerge. Providing such ‘guarantees’ will require many ad tech platforms and publishers to upgrade their data analytics and measurement capabilities, helping the video ad industry tie ad investment to concrete returns. With such a tumultuous year behind us, 2015 will be the year top ad tech companies rise back to favor in the capital markets. As we move into 2015, ad tech will continue to grow in step with its potential, bringing investors back to the strongest players. We’ll continue to see IPOs and industry consolidation in 2015, and as a result the video ad market will settle into a more mature phase. Thus, mobile video CPMs generally remained lower than desktop video in 2014, but that’s set to change in 2015.
These advances will generate more premium inventory, causing average mobile video CPMs to rise. When advertisers trust their investments are going to high-performing, viewable, and non-fraudulent inventory, they will spend more so we can expect to see advertisers focusing more on performance, rather than price.

In fact, research by Business Insider predicts that over the course of the next few years, mobile video ads will grow almost five-times faster than desktop. Investment banks, like Woodside Capital Partners, are bullish on the space and “foresee continuing disruption of the traditional media advertising landscape, with video and mobile Ad Tech driving the change.” On the other hand, video platforms that offer point solutions will be acquired by larger players or fail to gain critical mass. That said, by the end of 2015, there’s a real possibility that advertisers will spend more on mobile video ads than desktop. Here is the official description for Job Designer scheduling software: Job Designer will allow you to streamline your workflow, improving service to your clients by taking care of the entire scheduling and billing process.
Room schedulingWhether you manage studios, conference rooms, classrooms or other room-based facilities, Job Designer will help by allowing you to easily organize many events- and providing an intuitive way to Link other items such as Equipment or employees - and other items, with a few clicks of the mouse. Room scheduling is simplified with rooms arranged in vertical columns and grouped into categories. Creating a job is easily accomplished by dragging a time range in the desired resource column, right-clicking with the mouse and selecting a client.
From here other resources such as pre-defined tasks, people, equipment and other items can be linked to the job by selecting from a list of database entries. ConflictsJob Designer will immediately warn if any equipment, people or room conflicts are detected either when jobs are created, moved or when durations are altered. Employee and equipment events can be re-arranged in any of the scheduler views and also be cross-linked to any room. Installing the Job Designer scheduler is straightforward, and is completed in a couple of minutes, even on a network!

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