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This slide, presented last week by Vivek Couto of Media Partners Asia at their Asia Media Summit, shows the key markets for Asian advertising growth. The second chart shows the growing importance of India and China in terms of scale, with the size of China’s advertising market overtaking Japan within the next five years.
Enter your email address below to subscribe to the mailing list and register for Social On Us, the [email protected] webinar series. Asia's coming digital boom 3 Should you read The Asia Media Journal? About MeI am the Global Managing Director of [email protected], the social media practice of Ogilvy & Mather and the largest team of social media specialists in the world. Job BoardJoin [email protected], the largest team of social media specialists in the world.
To create bottom-up models for major players in the US mobile ad market, dozens of data types are gathered from over 100 research firms, over 50 interviews with industry execs, and over 300 data points.
As an example, Google’s model was built by analyzing reported revenue figures, traffic acquisition costs and usage from Google as well as figures from outside sources. After incorporating findings for each company, models are then built for each mobile ad format by analyzing 42 data points from nine research sources which varied wildly. Analyzing overall mobile ad market estimates showed projected increases in estimated total mobile ad spending dollars (billions) and in estimated percentage of mobile ad spending growth. As a final result of comprehensive analysis of 400 data points, over 100 research sources, dozens of data types ad multiple models, it was projected that there would be an increase of $7.5 billion in US mobile advertising in 2013 up from 2012. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. Any marketing campaign can be considered as successful if it increases the lead generation of higher quality, and decreases the customer acquisition costs.
In terms of regions, North America (NA) and Europe are the biggest regional markets in the total online advertising market. Earlier, search engine marketing was the major source of revenue in online advertising market. The online advertising market research report focuses on the global market across advertising formats, different verticals, and regions. MarketsandMarkets expects that this market is one of the markets which are growing aggressively.
Enfodesk regarded Baidu kept its leading place in Q1 2014, Baidu’s highly competitive because of its brand effect and technology innovation. Alibaba’s the second largest online advertising market player in China, Alimama and its RTB advertising system became mature. In Q1 2014, five big portal websites which are Tencent, Sohu, Sina, NetEase and ifeng together accounted for 13.5% market share. International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in North America by 2017.
RTB refers to the complete process, including the technology infrastructure and management systems, that enables the automated purchase and placement of online display advertising to specific audience segments. However, the RTB process is not easily understood by the buyers of online display advertising.
While there are several industry-sponsored RTB white papers available, Real-time Bidding: The Online Ad Exchange provides an independent market evaluation, including a holistic understanding of the emerging market, industry insight, and strategic direction for RTB stakeholders. About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Prior to joining Ogilvy, I spent 18 years as a global news correspondent, primarily for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.

This projection is based on a comprehensive analysis of information collected from many research sources on a given topic which is then evaluated for methodology, historical accuracy, discrepancies in definitions before being incorporated into analytical models from which conclusions are made about the entire mobile advertising market.
These include revenue estimates from research firms, ad impression estimates and pricing, interviews with industry executives, site traffic and other figures. Pairing the findings with knowledge of the marketplace, it was concluded that there was a wide range of revenue estimates by research sources for display, search engine, messaging, video and other advertising formats.
This was done by comparing and validating 49 data points, 27 estimates of mobile ad spending, and 22 estimates for mobile ad spending growth to trends in mobile advertising media including smartphone use, tablets, and mobile social network usage. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. It distinguishes one organization from others and helps to establish that organization as a successful brand. Advertisements or brand promotions were placed in print media, mostly in newspapers and magazines among others. Google is the obvious market leader in this market followed by Facebook, which is growing exponentially in this market. The traction of other regions such as Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) is estimated to be higher than that of NA and Europe. The primary reasons driving high traction are increasing Internet users and high adoption rate of smartphones and other portable devices.
Later with the advancement in the technological space, newer advertising format came into existence such as display ads, digital video, and now rich media and mobile advertising format. Key segments included in the report are by formats (search engine marketing, display advertising, classified, mobile advertising, digital video, lead generation, rich media, and others), verticals (automotive, Banking, Financial Services, and Insurance (BFSI), Consumer Packaged Goods (CPG), Education, Healthcare, Industrial, Media and Entertainment, Retail, Telecommunication and Information Technology-Enabled Services (ITES), Transport and Tourism, and others), and Regions (North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA)). It is expected that the high traction would be observed across several industries in the near future.
If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Besides product research and development, Baidu also announced verified accounts with Consumers’ Association of China to boost the healthy development of search engine ecosystem.
Vertical media was growing fast, video, real estate and auto were the main stream vertical media websites. Last month the biggest IPO ever in the United States were done by the Chinese Internet giant- Alibaba Group. The independent research firm's report Real-time Bidding: The Online Ad Exchange reports RTB will account for 34% of all online display advertising revenues by 2017. This more efficient and targeted advertising method is an important tool for firms such as Facebook, which is struggling to monetize content, because RTB allows them to place more relevant ads in front of their members. In doing so, the report provides an in-depth analysis of the major business segments, profiles the key players, assesses factors defining market growth, and forecasts revenue growth for the next five years. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. The upcoming Beijing Olympic Games in 2008 would certainly boost the development of China’s Internet advertising. Morgan, Yellowpages, Forrester, Jefferies, MAGNAGLOBAL, William Blair and Company, Pivotal Research Group, Millennial Media, Winterberry Group, PricewaterhouseCoopers, and Yankee Group. Economic growth trends, total media advertising spending, and digital spending growth were also examined. Advertising or brand promotion is one of the key ingredients for any successful marketing strategy.
During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising.
That is why, industries ranging from Consumer Packaged Goods (CPG) to automotive, from retail to Information Enabled (IT) enabled services, and budgets for online advertising are increasing day-by-day.

Since the awareness levels of users are increasing day-by-day and the market place is filled with cutthroat competition, targeting right audience is very important. Search engine advertising played a significant role when there were fewer substitutes available in the market for a product or service. Online advertising research report also emphasizes the upcoming trends, drivers, restraints, and opportunities of this market. In the near future, Tencent will replace Google China to be the third advertising platform in China.
Industry efforts such as Facebook Exchange, along with firms such as SpotXchange, Nexage, and Google that are opening their ad inventories to the RTB market, are significant factors driving growth.
US Online Advertising According to iResearch, China's online advertising market in 2006 is 3.8% of overall advertising industry.
I will disclose when writing about or pertaining to a client of Ogilvy or where I hold either some real or perceived interest. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
Major industry verticals contributing a large share of online advertising market size are automotive, Banking, Financial Services, and Insurance (BFSI), CPG, retail, media and entertainment, and transport.
Opportunities in MEA and LA are high which is driving revenue at higher growth rate in these regional markets; however, the market will remain lesser and at the bottom of the list. With the advancement of technology, it becomes quite simpler for advertisers to identify a potential or prospective customer or client. With time, competition in all the verticals increased and it became difficult to distinguish one brand from the other. The table and figures given below highlight the total market sizes and Year-over-Year (Y-o-Y) growth trends of this market. Meanwhile, Qihoo 360’s performance was excellent, surpassed Youku and Tudou and narrowed its gap with Sina. If the advertising or promotional events are not reaching to the target audience, the results might be catastrophic.
Most importantly, it was not certain whether the message will be delivered to right audience or not. With the help of online advertising, advertisers can reach a bigger pool of prospects with incurring lesser cost as compared with trivial print media advertising.
Today we present you the best infographic to learn Indonesian online advertising market quick.With more than 249,900,000 population (2013,World Bank, United States Census Bureau), Indonesia is the 4th most populated country in the world.
With the evolution of the Internet or World Wide Web, technologies and advertising strategies advanced. This situation created an opportunity for publishers and other vendors such as enablers, Demand Side Platform (DSP), Data Management Platform (DMP), Supply Side Platform (SSP), advertising service providers, and carriers in this market. It is estimated that around 74.6 millions (2013), which counts around 30% of the overall population are Internet users in Indonesia.
As the reach of Internet increased, it emerged as a strong communication medium which has stronger reach and lower costs as compared with print media. Among these Internet users, 31.7 million spend at least 3 hours per day online, and half of them are aged below 30. Right now the Indonesian market is still developing in its early stage with huge potential. Marketers, take a close look at our infograhic since Indonesia is the next big thing in the online advertising industry!

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