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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A list of non-traditional advertising tools that fit the bill for small businesses and grab customers' attention. Non- traditional Advertising for Small Businesses Traditional Advertising Low-level of engagement with many people Non- traditional Advertising Offering information to a selected few that can influence others. Non- traditional Advertising for Small Businesses Traditional Advertising You often have to choose one channel against the other because of cost considerations. Non- traditional Advertising for Small Businesses Traditional Advertising Offers the same information to all recipients.
Non- traditional Advertising for Small Businesses Traditional Advertising First and foremost, you need money.


Non- traditional Advertising for Small Businesses Traditional Advertising Examples: printed, radio, TV ads, flyers etc. Non- traditional Advertising for Small Businesses Generating buzz and WOM -Quite unlikely to do this by using traditional methods, especially if you’re on a limited budget; -More likely to achieve this employing rather atypical methods and tools. Non- traditional Advertising for Small Businesses Guerilla Marketing -the use of low-cost, unconventional methods (like grafitti) meant to ‘stop Location is a key aspect of this tactic, usually seen on consumers in their tracks’ the street. Non- traditional Advertising for Small Businesses Content Marketing -people pay attention to things they care about; - marketers should first offer them something of value before ‘pushing for a sale’. Non- traditional Advertising for Small Businesses Digital Signage is like having your own TV channel that only presents relevant information to your company and its audience. Non- traditional Advertising for Small Businesses Digital Signage is all about location- based, Internet- powered communications that are timely, fresh and accurate and fit the bill for SME’s.


Non- traditional Advertising Tools are cost-efficient and you don’t have to discriminate against them because of money. Non- traditional Advertising Offers time & location- sensitive information that suits your audience. Non- traditional Advertising Examples: guerilla marketing, content marketing, digital signage.



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