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This past year, the Food and Drug Administration (FDA) released the results of a 2012 study that found just 0.7% of raw milk samples from nearly 2,000 farms had violative residues. To get a better understanding of how farmers are using antibiotics, Zoetis conducted a study in 2012, 2013 and 2015. In the Midwest, the interns visited 72 dairy farms in Illinois, Iowa, Minnesota, South Dakota and Wisconsin. As a group, 20% of dairies were using mastitis treatment protocols that would be considered illegal by FDA standards, 20% were using risky extra-label pneumonia treatments and nearly 60% were treating metritis with an antibiotic not labeled for that use. Protocols are not regularly updated to include new treatment strategies or remove old treatments. Changes in management and people treating the cows were not accompanied by protocol changes to reflect the new members of the management team.
Generic protocols are written by the veterinarian and do not involve the dairy farmer to determine the best treatment strategies for each dairy. In this month's newsletter the focus lies on matters related to 2011 and the prospects, expectations, truths, myths and stats that will shape the year ahead for project management.
Newsletter sponsor of the month is the 1st December conference for project professionals - the Project & Programme 2010 - Managing Effective Projects.
SPECIAL NOTE: Tipoffs is now available in podcast form for all of our audio fans keen on learning the ins and outs on project management, programme management and recruitment in the PPM world. With the launch of the new Arras People website and the updated registration process we are now able to collect additional data about salaries and day rates. As we can see in the graph in Figure 1, we have been able to capture and present three elements of data for the registered candidates who are looking for a permanent role.
The second plot line (red) shows the desired salary which the registering candidates indicated they would like to achieve in their next roles. The third plot line (green) shows the salary expectations of contractors if they were to be tempted back in to regular permanent PAYE roles. Figure 2 above summarises the current salary and current day rates which registering Candidates provided.
This plot again reveals a distribution very similar to that found in the 2010 PMBR with the average salary of our registered programme managers at £60,000, as revealed above in Figure 3. Again we can see candidates looking to increase salary and the contractor distribution at a higher level of expectation. Again we can see candidates in the lower and median ranges looking to increase salary, though like the project managers we have a higher earning group willing to accept lower salaries.
With 2010 rapidly drawing to a close, the team at Arras are once again preparing the ground for the sixth Arras People Project management Benchmark Report.
For us 2010 has been another challenging year and from talking to many candidates, practitioners and organisations across all sectors it has certainly been a year of mixed fortunes. Looking out to 2011 it feels like once again we are set for a year of mixed fortunes, with the full impact of the Governments spending plans hitting not only those directly employed by the many organisations whose budgets have been squeezed but also the many organisations who supply goods and services. So, with such turbulence the 2011 PMBR should make for some interesting reading on the economic front both looking back at how the PPM community faired during 2010 and also looking forward into 2011. As ever we can not create the PMBR without the help of you the practitioner community and once again we are asking that you put a little time aside to complete this year’s survey.
Finally, this year we have decided to offer a prize draw which will be open to all those who complete the survey in an attempt to drive up the numbers of people who take part. Project management literature is awash with titles, papers and training courses that describe techniques such as risk management, planning and earned value.
To successfully deliver projects on time, on budget and within the required scope project managers should be able to deploy the correct techniques and methodology specific to their particular work context.
The central premise of the book is that the modern business landscape is changing, and that the project manager must evolve through the acquisition and application of new skills to meet the demands the new landscape places on projects and the project manager. The book opens by introducing the concepts that are related to the changing business and project landscape and considers their impact on projects.
The second section is a discussion of several trends identified by the author within project management and the challenges those trends pose the modern project manager. The third section outlines those new project management skills that the author believes a project manager should possess to successfully deliver projects.
The final section summarises the evolution of the project landscape, the challenges it now presents and the skills a project manager requires managing in today’s environment.
As practicing project managers we should aspire to ever increasing levels of professionalism. ABOUT OUR REVIEWER: Mark Norman is an engineer and project manager with over 20 years experience across a number of industry sectors. Michael Hides of Arras People says: The first thing to remember is that your CV is a marketing document with the sole aim of getting an interview with a prospective employer. Demonstrating that you have added value within a role shows what you can do for a future employer and reinforces your positive attitudes.
Just because you are not setting strategy, designing new products or selling does not mean that you are not adding value.
Demonstrating that you are able to add value highlights a positive attitude as well as showcasing your skills and experience.
Postscript: A couple of days after this conversation I had a further call from the candidate.
During our discussion the candidate admitted that her most recent role had knocked her confidence as no one in the company seemed to value the work she was doing although this does not mean it wasn’t adding value. This story is not unusual and does illustrate how the writing of a CV can do as much for your self esteem as it can for your job prospects.
If you would like to put a question to Michael or any of our other project management consultants, contact us and it could end up in a future edition of the Tipoffs Q&A. The Arras People Project Management Training Directory has been created to help you navigate the project management training courses and provider options available to you. A third party view of the world providing an one-to-one session with you could be just what you need to plan your next move. I have to admit that one of the most satisfying parts of producing a shoot is when I compile an invoice and every dollar and cent is perfectly accounted for. From a photographer’s perspective, I know compiling an invoice isn’t as satisfying as receiving payment or seeing your images on a billboard or in a magazine.
Since every project is different, the information included in the invoice and its presentation can dramatically scale up or down. The first page of the invoice acts as a summary of all fees and expenses, and also notes the advance payment received as well as the final balance due. Sometimes you might not be able to get a receipt for an expense (like a tip for a bellman or charges for mileage) but you’ll still want to be reimbursed. As I mentioned previously, the scale of your production will determine the formatting and length of your invoice. No matter how you format an invoice, you just need to be organized and present everything in a manner that is easy to comprehend. If you have any questions, or if you need help estimating, producing or invoicing a project, please give us a call at (610) 260-0200. All photographers should have a variety of promotional tools in their arsenal to help garner clients and bring attention to their work. An email promotion may seem like a cheap and easy method to get your name out there, but by no means should it be your sole marketing effort. Print mailers are a great way to give a potential client something tactile and cool to constantly remind them that you’re the person to hire.
Two printing options that people must also consider are digital printing versus offset printing. There are a number of other printing techniques that can also be used to elevate a project!
Letterpress: Letterpress printing is just that — pressing ink (traditionally type) into paper.
Laser-cutting: Laser-cutting is a technique where machines are used to burn intricate designs into or even through various materials. For advice or assistance with your own print or electronic promotions, contact us through our Consulting page.
If you ask anyone to describe me (especially my colleagues or clients that I’ve produced shoots for), one thing they will all tell you is that I’m organized. Aside from determining creative and licensing fees, a lot of the skill required to create a proper estimate is about asking the right questions and having a method for taking notes. The very last item on the sheet is a section to record a client’s budget (if they are willing to tell you this information). Once I had the information I needed, I used the second page of the worksheet to think through each line of the estimate.
Read all of our Expert Advice articles here, and visit our consulting page for information on the estimating services we offer.
To address the comments to this post, I’d like to note that the scope of the project changed from when I reached out to acquire information to the time the final estimate shown above was delivered. I’ve had the opportunity to consult with hundreds of photographers over the years, and while I love working on websites, promos, or creative coaching, print portfolios have always been my favorite. If you shoot strictly one thing, like automotive, the choice of what goes into the edit is pretty much made for you. On-Demand book: These days, there are dozens of options for printers, some are very inexpensive, and they generally top out around $400. You can find a few types of paper drilled and scored, ready to pop right into one of these bindings. While plastic sleeves have largely fallen out of favor, they are unquestionably convenient and shouldn’t be ruled out automatically. Cons: Will almost always require a larger investment of time and money compared to an on-demand book.
Especially if it’s been a while since you put together a book, I know the number of choices can seem intimidating. The term graphic identity describes all the visual elements that help communicate to the world who you are and what you do.
If you’re considering updating an existing identity, don’t be afraid to ask for an outside opinion.
That being said, if you’re going to tackle this yourself, start with some good ol’ fashioned research. Some photographers shoot a few different specialties that would benefit from being shown on separate websites or in separate portfolios. Are their any brands, whether they be a another photographers or a company’s, that you particularly like?  Think less about the visual design and more about the message behind each brand. These photographer logos provide a range of styles, and I would consider them all well executed.  I’ll ask clients to let me know how they feel about each of these. Complete this exercise so you can help define the look you’re searching for. Don’t be afraid to check out companies unrelated to photography for this either—inspiration can be found in strange places. Alright, I confess: I don’t usually ask photographers this, but I do handle this research on my own. The blog… While some have embraced it as an easy and fun way to keep others up to date on their latest projects and daily activities, to others, the mere mention of the word makes them cringe. But whatever your feelings towards blogs, I do believe they are an important part of every commercial photographer’s business.
Blogs offer RSS feeds, which automatically allows for syndication of your entries to a wide audience. For those who find posting a gaggle of photos preferable to writing prose, I’d highly recommend Tumblr.
As a side note, Tumblr is also customizable, but you may not find the same ease, or at least support, as you would with WordPress. Your blog can take a number of directions, but I’d recommend deciding which works best for you before you get too involved. Once you’ve chosen a direction, and acknowledged your target audience, the next step is more planning (sorry, but only fools jump in!). Just as it’s important to track your website’s analytics, it’s also important to track your blog. What pages they entered on, what pages they exited from (which can help you see which posts continue to be popular over time. In tandem with Google Analytics, I would also recommend using some sort of RSS feed with your blog. Google Feedburner (which unfortunately looks like it may be going the way of doomed Google Reader) allows you to see how many people are subscribed to your blog through RSS, how many people view each post through RSS daily, and which posts are the most popular via RSS each month. I’d also advise posting links to your blog posts on your other social media pages, like Twitter and Facebook. A mood board is a type of collage that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator. MoodShare set out to create an online, interactive space where anyone given access to the same “digital mood board” could log on (all at once if desired) and easily toss in whatever images, videos, text, etc., that they felt was useful to a project. As usual, I used Adobe Bridge to perform the initial trimming down from several hundred images to a smaller group of selects. As I’ve mentioned, MoodShare is currently in beta, and will be free as long as it remains so.
A rep (or photographer’s representative or photographer’s agent) is someone who serves as a liaison between photographers and clients. Many of our photographers have great relationships with their reps and their careers have flourished as a result.
Even if you’re ready for a rep, you’ll need to realistically assess whether you’re an attractive candidate for them. Understand that any rep who takes you on is going to have to spend significant time, energy and money getting to know your interests and skills, incorporating you into their business and introducing you to their clients. Melissa: “An industry partner who will help them define their branding, marketing, and growth potential, as well as someone who can help them edit their work, inspire, and motivate them to keep making great pictures. Once you understand what you’re looking for in a rep, you’ll need to contact appropriate reps just as you would reach out to potential clients.
Some rep’s websites don’t say exactly what aspects of your business they will offer support for, so you’ll need to contact appropriate reps directly to start the conversation.
How should a photographer approach you, and how do you decide if a photographer is right for you?
Mark: “If you’re just beginning your career, for example, you may be better off focusing on a smaller or mid-sized agency. Perhaps the most important element of a rep agreement is the commission that your rep will take on a project. House accounts are clients that you currently work for (or have worked for) prior to entering into an agreement with a rep. For both Mark and Paula, the clients pay the photographers directly and then the photographers then pay the rep their share (and send along copies of receipts of all the expenses).
Sometimes a relationship doesn’t work out for a variety of reasons, and it’s important to know upfront what happens if you decide to part ways. Who keeps the clients?
A friend asked me the other day why, in the midst of a falling Canadian dollar and $8-a-head cauliflower, BC Hydro is increasing electricity rates again on April 1. On April 1, BC Hydro entered year three of its 10-year plan that responsibly manages rates – keeping them as low as possible while also funding investments in aging assets and new infrastructure to keep our electricity system affordable, reliable and sustainable. Each year Hydro Quebec publishes a study that compares electricity rates across major North American cities.
Over the last five years, BC Hydro has completed over 560 capital projects totalling almost $4 billion dollars – and delivered these projects almost two per cent under budget.
BC Hydro is also building the Site C dam, a crucial project that is necessary to meet future demand and endow our children and grandchildren with low cost, clean power. BC Hydro is also helping customers reduce the amount of electricity they use and reduce their hydro bills. Our government wants to keep electricity rates low for families, and as our economy grows, make sure there is a dependable source of clean energy for businesses and industry when they need it. The 10-year rates plan was carefully built to ensure we have the revenues to build and maintain a system that will continue to deliver electricity reliably and affordably for decades to come. We are proud that British Columbia has one of the most affordable, reliable and green electricity systems in the world, and are committed to making sure our children and grandchildren have the same benefit.
ShopFoodEx has partnered with UPS and the United States Postal Service (USPS) for our daily shipments. Please be sure that you include a correct delivery address; failing to do so will result in a delivery being returned. We are proud to offer our service to Diplomats representing our country all over the world. It used its veterinary student interns to visit farms to observe what drugs were on dairy farms and how they were labeled and used.
Herds with fewer than 500 cows were the least likely to have written protocols for drug use. But even there, only 40% of herds with more than 500 cows had protocols for mastitis, metritis and pneumonia, and only 25% had protocols for lameness. Only 52% of the herds with fewer than 500 cows were only using drugs approved for lactating dairy cows.
But if drugs were not labeled for a specific use, it is difficult, if not impossible, to know what the withholding period for milk or meat sales should be.
Arras People Managing Director John Thorpe gives us a variety of input in this month's edition, first with a considered look at the recent salaries and day rates levels for programme management, project management and PMO.
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We publish on the third Thursday of every month, and would like to have all advertising data (images, click-through links, invoices) taken care of the week before release. The data which we are collecting will be analysed and published to give the UK Programme and Project Management community some up to-date information regarding salaries and day rates. Not surprisingly the graph shows that there is still pressure to grow salaries and increase earnings in the lower and mid sectors of the distribution, though it would also appear to suggest that some of the higher earning project managers are willing to take a decrease in rate to secure a role.
As can be seen there is a significantly shift in the distribution to a higher salary expectation.
The data shows the salary information by the candidates primary sector and includes the highest rates along with the average. Pleasingly for us, feedback from the 2010 PMBR was once again positive and highly regarded by many individuals and organisations in the UK PPM community.


As ever we have seen individuals and organisations that have had a fantastic year as their skills and products have been in demand; whilst at the other extreme we have seen some organisations fold and many practitioners who have been made redundant and contractors who have found it very challenging to find their next role. On the up-side we have seen over the last couple of months an increase in hiring in the private sector and hopefully this will be a trend that continues. At the same time we would ask that you spread the news and encourage other colleagues to also contribute. Shallow we know, but experience tells us that without a prize people are less likely to take part! In conjunction with this there is an associated emphasis within the industry for methodologies such as PRINCE2 and other in house bespoke methods. However, amongst many other factors it is now recognised that certain skills are required to deliver projects in today’s rapidly changing business landscape. The book is divided into four sections; background, changing project landscape, the new project management skills and concluding with a summary. The author suggests that these skills can be categorised under the following headings; additional rigour, consultative approach, managing information and leadership. As part of this process project managers should be reflective practitioners and learn lessons from each project engagement.
It bridges the gap between abstract project management theory and the reality of the environment the modern project manager operates in.
Mark has delivered technical and business change projects in the military, private and public sectors from both the client and contractor perspective. Just highlighting your responsibilities reminds me of a job specification and does nothing to set you apart from the other 90% of CVs like this. Doing this well will enable you to stand out from the crowd and hopefully lead to interviews where you are in a better position to influence the decision makers. That’s partially because it proves I did a great job and made sure the project stayed within budget, but it’s also satisfying because I have a habit of being overly organized. However, a client will most definitely appreciate the neatly organized paperwork, and it’s these sorts of mannerisms that might just make them want to hire you again.
Sometimes a client will require receipts for all of your expenses, but other times you might be working on a bid or for a flat project fee where you don’t need to show receipts for anything. All of the following pages are either invoices or scanned receipts to justify the expenses. That’s why on each page I use Adobe Acrobat Pro to add a title to the upper left hand corner, then circle the total and note the total again on the bottom right corner.
To create a page of receipts (for meals in this instance), I lay the receipts down on a flatbed scanner and set the preferences on my computer to automatically save a PDF.
For instance, an invoice I recently submitted for a large production had 30 pages dedicated to wardrobe styling alone. If you take a few extra minutes to create a well-formatted invoice, you’ll save the time and energy you’ll otherwise spend going back and forth with your client to justify your fees and expenses.
In fact, the best way for photographers to promote themselves is by using both print and email promotional tools very strategically and specifically. Utilizing modern design and printing techniques can help make your promo the most unique one in the crowd. Digital printing applies ink to a page using a digital printer and offset printing applies ink to a page using metal plates and rollers.
Letterpress printing has been around since the 1400s, and with the more recent advancement of using photopolymer plates instead of traditional wood type, there are even more possibilities in this print method. Most popular are metallic foils applied to the print, giving an eye-catching and shiny appearance to specific elements on the page.
When I head out of the office at the end of the day, my desk looks like an overhead shot from a Wes Anderson movie. Large projects often require a handful of questions to be answered, while small projects may just need some points to be clarified. Some of these questions can be answered based on general correspondence with the client before the phone conversation, and some I might be able to answer on my own.
On the most basic level, I always want to know how many images a client wants to license, how they plan on using them and for how long they want to use them for. I placed it last because it’s always important to show enthusiasm for a project and talk about the creative approach before asking about money. It primarily acts as a list of production elements to think about to keep all of the major elements in mind.
Just as art buyers tell us how much they enjoy the chance to thumb through books at meetings, I love to see the work come to life on paper. If, on the other hand, you shoot industrial, corporate portraits, and food, one book might not be the best way to go.
A web portfolio can have infinite variations in design and edit, but in the end it shows up on a screen. If a client calls without much notice, you can download an app like padport or foliobook, and build a presentation in a couple of hours. While your options for sizes, papers, and cover materials will be limited, there is nothing stopping you from gussying the book up yourself. Matthew Carbone printed his book with Artifact Uprising, then worked with a local press to imprint his logo on the cover.
We used an inexpensive Pina Zangaro aluminum book that was customized to reflect his brand of big rig truck photography. If you’re not afraid of a little hard work, you can always cut and punch the pages by hand, as I have done when building books with luster or glossy papers.
Creating single prints and loading them into sleeves is worlds faster and easier than printing double sided.
Lots of options for sizes, style, and material means you can create a look that reflects your style and brand. What makes his portfolio clever is that each print includes his logo and contact information right on the front. If you are in a meeting with multiple creatives you can pass prints around and keep everybody’s hands busy.
Thoughtfully considering your branding, work, and marketing strategy can help you whittle down these options and create a book that you and your clients will love. If you would like help editing and designing a print portfolio, or any other promotional materials, send me an email! They’re the typefaces, colors, illustrations and design that support your photographs, and give structure and personality to your marketing materials. Your visual identity isn’t just a form of personal expression—it’s a tool to help you get hired. Matt is predominantly a travel photographer, and his luggage tag business cards express this nicely. I find out what they like and dislike, but I also find out what each of these logos express to them. You’ll find better ideas faster by sketching with a pencil and paper, or by playing around with lots of rough drafts on the computer.
When you’re ready to mock-up your logo ideas, hold off on color until you finalize the logo form.
You wouldn’t stretch the proportions of your photos, so don’t stretch the letters of another artist. If you have it in your budget, consider using different print techniques to distinguish your collateral. Keeping a blog up to date, knowing what to write, or even how to begin, has become the bane of many photographers’ existences.
I’m sure a lot of photographers ask themselves this question—and then many come and ask me.
I’ve heard from a lot of art buyers and photo editors that they like looking at photographers’ blogs. At Wonderful Machine, we use WordPress, which is easily updateable and good for those who like to write. I’d also like to add that Tumblr can be a great way to share a personal project—like with Julian Love’s Clara Hayward project.
I frequently find photographer blogs that are targeted toward other photographers, rather than the creatives who can hire them. Through analytics, you can see what posts generate the most buzz and which may be falling flat. Reviewing and keeping up with their blogs can help inspire you to write your own follow-worthy blog. Recently back from hiatus, Zack’s “Ask” blog brings in thousands of viewers and helps brand him as the go-to man for any and all photography related questions. Joe’s blog takes you behind the scenes, and gives insights into his recent and past projects. Well, I’ve been working with a modification of Sean’s photo editing process utilizing a new online platform, currently in beta form, called MoodShare.
In fact, their team was quite pleasantly surprised and intrigued when I first reached out to them about my success using their site in my photo consulting. Designers and others use mood boards to develop their design concepts and to communicate to other members of the design team. Multiple boards can be created for the same project, which is a helpful bonus in many ways.
First, I have to give props to Austin-based WM photographer King Lawrence for emailing me my first invite to a MoodShare board when we were working on his photographic identity. At that point, instead of printing these selects, I started a MoodShare project and uploaded them to a fresh board. Others lean more towards production and expect their photographers to take the lead on promotion.
You (or your studio manager) are still going to have to handle bookkeeping, insurance, payroll.
If you’re not ready, you could waste a lot of time chasing reps when you could be chasing clients instead. I sometimes think that photographers believe finding a rep is the key to their success, which it is not. Narrow down your search by finding reps who work with photographers of your caliber, genre and geographic area. And if your focus is on fashion and beauty, you should pursue an agent who shares that vision.
Your contract should clearly specify what percentage the rep gets and what percentage the photographer gets. We pay for all our own travel, website updates, portfolio shipping, trade shows, database subscriptions and email campaigns. From there we’ll decide on the marketing approach.  When we’re asked to bid a project, I prepare the estimates working closely with a producer (if budget allows) and review it with the artist before submitting to the client. Our experience is that it’s more typical that an agent will bill the client and then pay the photographer when they get paid.
Do you need to pay your rep if you work for clients they got for you after you’ve parted ways? I often get this question, or ones like it, from the people who live and raise their families in my community of Cranbrook. That means electricity bills for Canadians living in Ottawa are almost $800 more than the average annual cost in B.C. The toughest section of the line, running across the Fraser River over two railways and a highway before going up and over a mountain near Spuzzum, was completed ahead of schedule. Under the 10-year rates plan, we committed to reducing dividend payments to the province over five years starting in fiscal 2018 to allow BC Hydro to keep more cash for infrastructure investments.
Over the next three years, BC Hydro will invest an average of $125 million per year in conservation programs – an increase of $124 million from what was invested in 2001. Simply find your state on the color-coded map and then check the corresponding table below the map for your shipping charge.
Typically, from our experience APO AE and APO AA order arrive within 7-14 days while APO AP orders can take a bit longer to arrive.
In this case, you will be charged a returned shipment fee plus another shipping charge to reship the order. However, there are strict regulations in place for orders being shipped via the pouch service.
Less than 20% had protocols for mastitis treatment, and less than 10% had protocols for treating metritis, lameness or pneumonia.
The results were better for the larger herds: Roughly two-thirds were following their written protocols. Just 73% of 500 to 1,000 cow dairies were only using approved drugs for lactating cows, and only 42% of herds with more than 1,000 cows were only using approved drugs for lactating cows.
John  also covers the 2011 Project Management Benchmark Report, urging you to get involved in the largest UK survey of project professionals. For the on-the-go, instantaneous information public, Project Management Tipoffs and Arras People are ready for you. For those readers who have not seen the 2010 PMBR, or indeed the earlier versions they are all available on our website. It is worth stressing that this is not just about practitioners who are looking for a job; we are trying to capture as wide a picture as possible of what is happening across the UK PPM community.
So super prize this year, an Apple I-Pad so that you can keep up with the latest news where ever you are. Through its use of a number of wide ranging case studies this book can accelerate that process.
If the time is taken to critically review the information provided and reflect on its application then the book will have served its purpose. This is not to say that you should resort to any means to get your CV noticed as you want to be remembered for the right reasons. The diary manager who ensures the senior executive’s time is managed effectively and the operator who keeps the machine running all add value.
From designing document templates, to improving the efficiency of a machine we all have small ways to add value. Finally she sat down with a blank piece of paper to try to capture the value adding activities.
That mentality extends to invoices, and I wouldn’t think of sending a client a document that was in any way incomprehensible. There is of course no right or wrong way to compile an invoice … wait, strike that … what I mean to say is that there is no right or wrong format for an invoice, as long as it’s clear and easy to understand.
When estimating the project before the shoot, you might consider including items such as “shoot processing for client review” and “selects processed for reproduction” as expenses rather than fees since you might ultimately outsource retouching, and because it helps to potentially increase the amount of an advance (if you’re only permitted to receive an advance on expenses). The titles help to clarify which line item on the invoice the page corresponds to, and while adding the total at the bottom may seem redundant, it helps to summarize pages where there may be multiple receipts (like for meals).
You might try to use your phone to take a picture of your receipts (or even take photos of your receipts with a DSLR), but the quality of the images you’ll receive from a flatbed scanner will be well worth the investment, and prices for scanners have dropped dramatically over the past few years. In cases like this, it may make sense to have cover pages for each section (to correspond to the line items on the invoice) rather than just adding section titles to each page.
In the end, it should help you receive payment faster, and will make your client (and their accounting department) enjoy working with you. If used correctly, both can help bring in a lot of new business and keep your name on the radar of your existing clients.
Email promotions are a good way to send a large group of clients a quick reminder to check out your website and your new work.
By elevating the piece beyond the norm, you automatically are guaranteeing that what you send out will stand out amongst other print mailers.
This technique can transform a simple mailer into something that gives depth and elegance to your work.
Folders and post-it notes are aligned, and my pen, notepad and calculator are purposefully positioned next to each other. Either way, you want to be prepared for when you speak with a client by asking intelligent questions that will emphasize your ability to deliver the most cost efficient estimate based on their specific needs. Oftentimes the client’s requested use doesn’t match up with their intended use, and that’s the reason why I have two different sections to record this information. However, I do always ask this question because it certainly impacts my approach to the estimate.
As I mentioned earlier, each shoot requires a different approach, but this list helps me consider every aspect from start to finish. Photographers will sometimes ask “what’s the best kind of portfolio?” to which I can only respond, “well, that depends…” and launch into a questionnaire about budget, marketing strategy, overall brand, and zodiac sign. It’s going to require time and money to put together, and you need to decide how much of each you can realistically afford.
Creating a single book that is geared towards several different types of clients doesn’t effectively serve them, nor will it benefit your own marketing goals. It can be most effective as a supplemental tool; containing your motion reel, and a very broad range of images to share if the client asks about work not seen in your book. They might have a hard time figuring out where to find the work without you there, pushing the buttons.
Letterpress, slip cases or a clamshell box, you can use an inexpensive book as the basis for your presentation, not the final product. Prints are not interchangeable, so when the time comes to update, you need a whole new book. Traditional materials are usually leather or cloth, but a custom bookmaker like Nicole Andersen can help you get creative and build a presentation that will stand out.
Some paper vendors sell sample packs of double sided papers, so you can pull a few test prints before you commit to the stock that’s best for you! Constructing books with double sided prints has more than once left me in a screaming rage, pacing the office and violently threatening the printer.
When he is meeting with clients and they comment on a particular image, he invites them to keep it. You can also find links to on-demand printers, portfolios, and bookmakers on our full resources page. The big take away for me is that your brand determines what types of clients you’ll attract. For the purposes of this article, we’ll assume your portfolio (photographic identity) is in good shape, and will focus on improving your graphic identity.


It starts with a logo and branches out into your stationery, website, print portfolio, promotional mailers and more. When designing, I often keep sample photos on hand so I can compare how a logo or colors work with the photographer’s images. Your logo should look well executed without the assistance of color (though color can enhance its appearance).
Pay attention to small details like proportion, kerning (adjusting the space between letters), and scalability.
You can use the same layout for your emailer and postcard, but you’ll keep client interest longer with subtle variations throughout your brand. There’s foil stamping, die cutting, spot varnishes, and letter press to name a few (and for the look no one has, try printing your business cards with thermo-sensitive ink). There’s no one answer, but the reply I give most often is that a blog is the perfect way to keep creatives updated. Fun, quirky commentary on a blog (with matching branding, of course) will enhance your brand. Tumblrs are a cinch to set up, making it an ideal way to highlight a special series or to separate your corporate from lifestyle work. For many photographers, posting daily pictures, Instagrams and behind the scenes photos works just fine. And yes, Zack’s blogs are aimed at photographers, but he can get away with this because he often hosts workshops and speaks at events. If you’ve got ton of Instagram followers or great personal pics that just don’t work in your portfolio, post those on your blog.
This is valuable information, you don’t want to be wasting your time on posts no one reads. His thirty plus years of experience shines through and makes for an interesting feed to follow.
The live element—where you can literally see an image moving or a word forming—is really where MoodShare is making the most out of some of the ever-evolving technological capabilities available to us. I found myself in a moveable and scalable grid with several of King’s images grouped together, with notes added.
I could drag my uploads from a library along the bottom into the manipulatable grid space, and once they were there, I could easily size and arrange them however I pleased. Let me know if you have any questions regarding this process, or if you’re interested in working with myself or one of our other photo editors on a consulting project through a platform like this. Many photographers dream of a day when they can just be responsible for making pictures and have someone else find them assignments. But a great rep will have a deep understanding of the business opportunities out there, they’ll be able to exploit connections you might not have, they’ll be savvy about negotiating assignment fees and they’ll be able to give you perspective and guidance to propel your career. And chances are, you’ll have to maintain all of your marketing materials (like a website, blog, print portfolio, print mailers, emailers, stationery) and execute your portion of an overall marketing plan.
Finding the right match, where your interests, goals and expectations align, is crucial to a successful relationship. Send a thoughtful email to the person who handles photographer inquiries explaining a little bit about yourself and your business and what you like about them.
Some reps will take less than their regular commission on your house accounts, while others may not take any commission at all.
The photographer pays for their own trade advertising, promotional trips and direct mail pieces – we offer to cover the mailing costs if they wish. Bennett dam, which involved refurbishing five generating units at the province’s largest facility, completed $87 million under budget. O principal motivo foi que o outrora gigantesco Eufrates, foi reduzido a um mero córrego. We do not capture any details which are used to increase our candidate base and we will not hassle or spam anyone who takes part. The reader can draw from their own body of knowledge when reviewing the case studies and reflect on the success or otherwise of the author’s and associated contributors experiences.
The first couple were still a strain, but then became easier until she had written a couple of pages worth. However, since we do not need to include a receipt or invoice to justify these items, I’ve included them in the “fees” section at the top.
However, it’s important to know the difference between email promotions and print promotions. If you use the email analytics to see who actually opened the email and clicked to your website, you can create an even more tailored and effective list of clients to send a memorable print mailer to. Many photographers would say anything more is a gimmick, but remember that your clients receive lots and lots of postcards from great photographers all the time. A great example of this would be Nashville photographer Josh Anderson’s printed promo. Rather than a single image, Josh added interest by utilizing a printing technique called foil stamping. While you can get good digital print quality using a digital printer, offset printing’s quality is superior and has better color matching. Nowadays, letterpress is prized for the deep impression that can be achieved when the ink is pressed into the paper, and offers really tactile and beautiful results. My orderly way of doing things extends to many aspects of my job, especially in the note-taking process when developing estimates. It’s common that a client will request unlimited use, but really they only intend on using the images on their website–that’s a huge difference. I have seen books come into our office that are gorgeous, but so lengthy that I jump forward ten pages at a time, even though I love the work.
Consider the types of clients you shoot for, would like to shoot for, and how much they will realistically want to see your book. As you start thinking about the look and material that your print portfolio should have, I recommend you grab a friend to brainstorm. Many companies will have set numbers of pages that they accommodate, so you will have to take that into consideration when editing. If you choose to skip the custom route, companies like Pina Zangaro and Lost Luggage offer slick, modern covers in metal, acrylic, carbon fiber etc. Pages can be removed and replaced, so once you have invested in a good binding, the cost of an update is just paper and ink. If you have strong photography and a comprehensive edit, your stylistic choice for presentation will only serve to enhance an already strong portfolio. Reread those first two paragraphs, and replace the words “pasta sauce” with “photography.” Who would you rather be hired by? A great graphic identity stands the test of time and is flexible enough that you can use it over the years with only minor updates. Some photographers start focusing on different specialties and realize their old identity won’t fit with their new work. You want to work with someone who deals with this stuff for a living and will give you a real, objective opinion.
If you have an existing brand, they can think of inventive ways to update it, should you want to keep some elements the same.
Sometimes, something that wouldn’t work for 99% of other photographers will work for you, or vice versa. Ideally, your collateral will look like it belongs together without being exactly the same.
Even selecting a heavier paper stock for your business cards can change the tone of your identity. While your website should only contain the best of the best, and most appropriate work for each portfolio, a blog allows you to expand on this. They’re not big writers, but they want to keep clients and fans informed on what they’re up to.
Make sure you plan on taking behind the scenes images and set a date to sit and write about the job. Ideas for individual photographers could include designated behind the scenes days, weekly advice posts, monthly video shares or an interview column with fellow photographers or favorite clients. If you’re into skiing, climbing or hiking, their site is interesting, whether you’re interested in photography or not. It’s a natural augmentation to brainstorming conference calls of creatives scattered across cities, or even countries. Along the left and top were navigation and tools, and along the bottom was an augmentable pool of resources he’d uploaded.
I’m in continued talks with MoodShare about potential tweaks with editing in mind, and about a possible discount for Wonderful Machine members, so stay tuned!
But what’s it really like to have a rep and how close does that dream match up with reality? Some reps specialize in a particular genre of photography (especially fashion, reportage and architecture). If you enjoy and are good at marketing, estimating and production, then a rep might just amount to one more cook in the kitchen.
A successful rep will expect that you’re generating significant revenue already and that they’ll be able to share in that revenue right away. I asked Melissa and Mark:What should photographers be looking for in a relationship with a rep? Rob Haggart of APhotoEditor has a great list, and you can find reps by looking through source books like at-edge. You are much better off searching when you have some momentum on your side – a good rep will probably want you to bring some clients to the partnership. Sometimes, reps might take less than their regular commission for the first year of your contract on house accounts, then take full commission after that year (or given time period) has ended. We also do several large ‘group’ direct mail booklets each year, of which we do ask photographers to share some of the expense. If you want, you can complete the survey 100% anonymously and then come back and request a copy of the report when it is published. For instance, it’s ideal to present receipts for all “meals” together, but your assistant might include a copy of a receipt for a coffee on their invoice to you along with an invoice for their time, which you then need to pass along to the agency. Organizing it this way makes it clear that the pages following the front of the invoice are to justify the expenses only.
Think of it this way: your email promotion should go out to a large general list of clients, and your print mailer should go out to a targeted and tailored list of clients. Digital prints are far cheaper and better for small batches of prints, while offset is better for larger batches due to its higher set-up price for creating plates. To be even more organized, I’ll often write down the information I already have and the questions I want to ask in blue ink, and record the answers in red ink. If you are going to travel, meet clients as often as you are able, or attend a lot of portfolio events, the book is critical and needs to be a priority.
It’s better to create an edit that is short and sweet, with every page a superstar, than to risk a potential client skipping right past a winning shot. Take note from Mark Katzman, whose portfolio consists of a walnut box with a built-in iPad as well as printed images.
I wouldn’t define a brand solely one what your competition is doing, but I definitely recommend seeing what’s out there.
You can show your latest work, interesting personal projects, maybe some photos that aren’t exactly in line with the rest of your portfolio.
A blog discussing the structures you shoot can help cement your style, and help you be known as the photographer as opposed to a photographer. I can write articles ahead of time and set them to post each day, at whatever time I desire. Then there are the Chase Javrises and Zack Araises of the world, who enjoy sharing knowledge and opinions.
He also seems to really enjoy being a spokesperson for the photography community and dedicates a lot of time and energy into it. Creating categories and setting schedules makes blogging easier and helps keep you going when you’re feeling stuck. It gives the viewer a glimpse into Dana’s assignments while also solidifying his elegant photo style and brand.
I immediately knew I’d found the perfect digital complement to Sean’s table of “tiiiiiny prints.” After some tests, I decided to try it out on my next editing project, Mark Weinberg‘s print portfolio.
I began experimenting with pairings and sequences, and eventually had laid out a clean presentation of an edit draft that I was ready to share with Mark. Mark Winer from The Gren Group and former rep Melissa Hennessy were kind enough to help me separate fact from fiction.
But if you think you could be more effective creatively by having a partner to handle some of those business details, then an agent might be an appropriate solution for you. They’ll want to see that you can bring skills or other attributes to their group that they might be missing. Most importantly, the work needs to fit within our niche, which is location, lifestyle and portrait work. We find that reps typically get between 20% and 30% of the fees they negotiate for their photographers. I’ve found that for the most part, reps will want to have an exclusive agreement where they take a commission on any project that you work on, regardless of your previous history with a client or whether they get you the job or not. So, while each project will be billed on a case-by-case basis, you should simply do your best to organize everything appropriately, which might mean setting invoicing requirements for the subcontractors you hire.
These small additions to the concept turned what might have otherwise been a simple and forgettable card into a packet that feels more like a gift than anything else.
This may sound like overkill, but it keeps the information clear and easy to read afterward. Similarly, if your goal is to get more advertising assignments, expect your book to be more critical to successful marketing. Think about words that describe your photographic style, and consider materials that speak to those descriptors. Lots of factors can influence your brand, so write them down before you open up Illustrator (or more likely Photoshop in this case).
But there is a difference between what appeals to you personally and how you present yourself professionally.
It’s also a great way to connect and show some personality—and the chance, if you’d like, to show a different side of yourself.
Also, WordPress is chock full of plug-ins to help design, share, promote and otherwise make your blog simple to use and snazzy to look at.
But, if your primary goal is reaching art buyers and photo editors, make sure you shape your blog accordingly. Also, plan out topics you can write about in advance—and schedule dates to write and post these articles. And, unlike his well curated website, his blog allows Dana to share all of his best photographs, whether they work in his portfolio’s edit or not.
I had the choices of exporting the board as a PDF, sharing it as an un-editable link, or give him full access to the guts of the board. Even conversations that end in a “no” will help inform your search so you can get closer to a “yes” the next time.
And we also ask that the photographer have a good track record of producing national advertising campaigns.
Also, always be sure to keep the original copies of your receipts for absolutely everything you buy for a shoot, whether you plan to charge your client for it or not. Offset printing allows you to print on thicker paper, rougher paper and all sorts of specialty papers. On the other hand, if you are shooting mainly editorial, your website is going to do most of the heavy lifting.
If you change you mind later on and still need an identity, you can pass along your research to your designer. You might like an industrial look, but if you want to shoot lifestyle, your logo shouldn’t include steel bolts and gritty textures. Sharing behind the scenes info and fun stories helps creatives get a better sense of who you are and what it would be like to work with you. Their astute posts have earned them huge followings and have helped propel their brands and careers to the next level (but as I bring up in the next paragraph, this type of blogging isn’t for everyone). All reps build a roster of complementary photographers to cover the needs of whatever clients they’re going after. Then there are the photographers who simply post tear sheets from their latest assignments.
Here at Wonderful Machine, I post seven or more articles a week—which believe me, is pretty much a full time job, and I don’t expect this from you—but, the way I accomplish this is by having a printed calendar on my desk at all times. He accepted the invitation, reviewed my work, and added a couple images and notes for consideration.
This designer’s humble opinion: while digital can be cheap and easy, offset printing is truly the way to show off photography.
All of these can be viable options, but before you jump into one particular style, make sure you can keep up with it and that it fits your brand and personality, as well as your time constraints.
I pencil in article ideas and check them off (by filling in a little black circle) once they’re scheduled.
While promos, emailers and just about everything else related to sharing your work costs money, a blog is a free way to share your work with the world.
The materials you choose to work with can work like a logo; not the star of the show, but can go a long way to reinforce your visual brand and create a more polished, memorable presentation.
This way, I never miss a day and I know what types of articles I’ve been writing about and what’s missing. I also keep a running list of all Expert Advice articles written by the WM staff, along with ideas for future articles.



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