Video for business promotion websites,automated mlm marketing system nip,online marketing books pdf urdu - 2016 Feature

Microsoft® and Microsoft Excel® and Microsoft Word® are registered trademarks of Microsoft Corporation. A coordinated approach to workplace health promotion results in a planned, organized, and comprehensive set of programs, policies, benefits, and environmental supports designed to meet the health and safety needs of all employees.
Workplace health promotion programs are more likely to be successful if occupational safety and health is considered in their design and execution, In fact, a growing body of evidence indicates that workplace-based interventions that take coordinated, planned, or integrated approaches to reducing health threats to workers both in and out of work are more effective than traditional isolated programs.
The Workplace Health Promotion website is a toolkit for employers containing a collection of guidance, tools, and resources to assist in building or enhancing a workplace health program following the overall process shown in the figure below. The CDC National Institute for Occupational Safety and Health (NIOSH) has developed as part of its WorkLife Initiative the Essential Elements document which identifies twenty components of a comprehensive work-based health protection and health promotion program and includes both guiding principles and practical direction for organizations seeking to develop effective workplace programs. The Robert Wood Johnson Foundation has also developed a model in their Work Matters for Health [PDF - 871KB] report which describes how the work environment, the nature of the work performed and how it is organized, and the health-related opportunities and resources accessible to workers such as the availability of a workplace health program or health benefits influences decisions workers make for their physical and mental health. A successful workplace health program is one that is targeted to the specific employee population, suiting the worksite, employee needs, and personal and organizational health goals.
Next, a careful planning stage should precede any implementation of workplace health programs, policies, benefits or environmental supports. The enterprise governance structure provides the strategic direction, leadership, and organization necessary to operationalize the program elements. It is important to remember that a successful program does not necessarily incorporate all potential workplace health strategies.
Most employers, when they think about improving worker health, think of actions individuals can take.
The implementation module provides topic specific guidelines, tools, and resources for putting the program strategies and interventions in place.
Lastly, worksites should plan to evaluate the programs, policies, benefits, or environmental supports implemented. Using the four step process outlined above as well as the guidelines, tools, and resources provided in this toolkit will allow employers to develop the knowledge and skills needed to begin a workplace health program or make improvement to an existing one. George Avlonitis is Professor of Marketing in the Athens University of Economics and Business, Head of the Department of Marketing and Communications.
In this paper we present some preliminary results from a major Internet survey which examined the use of the Internet in a firm's marketing strategies. Internet is a new technology breakthrough which has invaded almost every aspect of communication, with users expanding at exponential growth rates. On the other hand, the Internet technology is endowed with the qualities of interactivity, demmasification and asynchronous that alter the rules of communication process (Rogers, 1991), therefore demanding the transformation of the communication strategies.
The purpose of this paper is to present some descriptive statistics and intercorrelations among variables from a major international research on Internet business-to-business marketing strategy. We identify some basic demographic characteristics of respondent companies, including size, nationality, field of endeavour, product complexity and intensity of Internet use, in terms of percentage of marketing budget allocated to the Internet use. A ten pages long questionnaire was developed and sent by e-mail to the top marketing executives of 400 business-to- business firms.
Degree of product complexity: The respondents were asked to indicate whether their product was simple, relatively simple, or complex. A factor analysis reduced the above variables into four factors, which explained 62.7% of variance in the original variables. Marketing Research: new product research, environmental scanning, finding new vendors and cost effectiveness.
Gaining Competitive Advantage: gaining marketing edge over the competition, keeping up with the competition and establishing a lead position. Expansion of markets: finding new coalitions, finding new markets locally and finding new markets globally.
Table 8, below, shows the correlations between the antecedents (Use Intensity of Internet, Product Complexity), and the Internet Marketing Strategies.
It appears that the use of Internet is associated with the companies' strategic goal of gaining competitive advantage. Considering the positive relationships between the Use Intensity of Internet and the company's Product Strategy (faster discovery of customer needs, better product customization, new product testing and faster product life cycles), as well as Sales Strategy (use of Internet by the salesforce for market segmentation and customer classification), we may argue that Internet has helped companies to put market orientation into practice. Indeed, firms interested in marketing in a hypermedia computer-mediated environment adopt a market orientation (Hoffman and Novak, 1996a).
The lack of significant relationships between the Use Intensity of Internet and the variables pertaining to Promotion Strategy, is aligned with the practice of industrial marketing, which entails that advertising is necessary, still not sufficient for the accomplishment of actual sales. The positive relationship between Product Complexity and the product strategy variable of better cooperation of R&D with external resources, may indicate that Internet is being used by business-to-business companies in their effort to develop new products with external cooperation. Also, product complexity implies a higher degree of market ambiguity-uncertainty (Moriarty and Kosnik,1989), in terms of product utility and operability.
Management of the companies marketing industrial products and services acknowledge Internet as a competitive weapon and formulate certain strategies in order to capitalize on the benefits provided by this technology. However, while the companies with simple or relative simple products are more inclined to set the strategic goal of market share increase through the use of Internet, companies marketing complex products are more likely to use Internet in order to facilitate their collaboration with other actors in developing new products. Closing this paper, we need to stress that since companies recognize Internet as a strategic weapon and deploy certain Internet Marketing Strategies, we need to focus on the performance of these strategies, in productivity and efficiency terms, in order to evaluate the contribution of the electronic superhighway in the effectiveness of business-to-business marketing strategies.
Benjamin R., Wigand R,(1995), "Electronic Markets and Virtual Value Chains on the Information Superhighway," Sloan Management Review, Winter, 62-72. Gambardella, Garcia-Fontes (1996), "Regional Linkages through European Research Funding" Econ.
Glazer Rashi (1991), "Marketing in Information Intensive Environments: Strategic Implications of Knowledge as an Asset" Journal of Marketing ,55, October, 1-19.


Hausler, Hohn, Lutz (1994), "Contingencies of Innovative Networks:A Case Study of Successful Interfirm R&D Collaboration," Research Policy 23 47-66.
Moriarty and Kosnik (1989), "High-Tech Marketing: Concepts, Continuity, and Change" Sloan Management Review, Summer, 7-17. Rayport J, Sviokla J (1996), "Exploiting the Virtual Value Chain" The McKinsey Quarterly, 1, 21-36. Here is a simple template that you can use to help construct your own letter of interest in a promotion within your current company. Sample and Template Sample and Template is your best resource for resume and cover letter writing for any career field. The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion. Product: It is the tangible object or an intangible service that is getting marketed through the program. Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment. So how does a marketer strategize to attain success in a marketing program, using these 4 P’s? Offering specificity introduces the contextual customization of what needs to be done to address the questions raised in each of these 4 Ps of Marketing.
A minimum purchase order of 15 batteries per rebate redemption is all that is required to qualify for rebate. Sampletemplates.org is not associated with Microsoft and templates provided are for guide only and not legal.
A comprehensive approach looks to put interventions in place that address multiple risk factors and health conditions concurrently and recognizes that the interventions and strategies chosen influence multiple levels of the organization including the individual employee and the organization as a whole.
This information can be gained through the first step in the process - a workplace health assessment.
The overall program requires a basic governance structure or infrastructure to administer and manage health promotion activities which can be initiated during the planning phase and recognizes the size and scope of each step may be influenced by factors such as the companya€™s size, sector, or geographic location.
Organizational strategies provide the infrastructure to ensure program objectives are achieved, employee health risks are appropriately managed, and the companya€™s resources are used responsibility. A truly successful program is one whose components are carefully selected, implemented efficiently, and is suited to the employee population. Losing weight, quitting smoking, and exercising more are all examples of individual actions that can result in better health.
It is important to assess how well the workplace health program can be sustained over time, how it is received by employees and management, and its return on investment (ROI). The attached Workplace Health Program Development Checklist [PDF - 105 KB] can be used throughout the process of building a workplace health program to review activities and monitor progress. Her research interests lie mainly in the fields of high technology marketing, pharmaceutical marketing, relationship marketing and the Internet marketing. Specifically we describe the profile of business-to-business respondents together with the descriptive statistics of Internet use intensity, strategic goals, product, promotion and sales strategies through the Internet. For example, according to the Forrester Research (2003), inter-organizational e-commerce in North America will exceed $2.7 trillion, by 2004. As a consequence, new marketing paradigms have to be shaped in order to provide business models applicable in the field of this new marketing phenomenon (Glazer, 1991, Hoffman and Novak, 1996a, Thomson and Kaul, 1995). The impact of Internet Marketing Strategies and their antecedents on sales and export performance, the marketing effort and the channels of distribution is also considered. The findings of this study suggest that African-American men may have unique psychological concerns with regard to online dating. The sample was randomly selected from the business-to-business directories of the Yahoo WEB portal. From these companies, about 70% were using Internet the last two years, 20% started four years ago, while the remaining 10% had an experience exceeding four years.
Indeed, according to Porter (1991), the top management that invests in information technology is doing so because tends to perceive it as a strategic weapon for gaining competitive advantage.
Thus, the virtual world of Internet helps companies to follow demand-side strategies rather, than simply making and selling products. It plays a supporting role to the sales department's efforts to maintain and expand their customer portfolio. This is so, because product complexity and financial risk tend to impose the transfer and exchange of knowledge, assets and experience through collaboration patterns (Bucklin and Sengupta,1993, Gambardella, Garcia and Fontes,1995, Hausler, Hohn and Lutz,1994).
In other words, customers may not understand what needs the product could satisfy.Therefore, the advertising message in Internet should place emphasis on product applications and product uses and our results confirm this. Special performance measures have to be developed in order to substantiate how a firm's performance may be influenced by the Internet Marketing Strategies. Novak T (1996a), "Marketing in Hypermedia Computer-Mediated Environments:Conceptual Foundations" Journal of Marketing, July. Everett (1991), "The Critical Mass in the Diffusion of Interactive Technologies in Organizations", Harvard Business School Research Colloquium, Harvard Business School, Boston, MA, 245-263. Follow the guidelines here by filling in your own relevant information, and you’ll have a professional-looking request to show to your superiors.
This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods).


If the price outweigh the perceived benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted, but if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. It is important to realize, however, that improving health requires a broad perspective that also includes the environments in which people work, live, and play. While program evaluation is widely recognized as a core function of public health, differences in definition of a€?good evaluation practicea€? often lead to evaluations that are time-consuming and expensive, and, most importantly, produce findings that are not employed for program improvement. The intercorellations among the resulted factor scores of strategic goals and Internet marketing strategies with product complexity and Internet use depict some useful conclusions for Internet marketers and researchers. Notwithstanding that there is a growing consensus about the benefits of the use of the Internet in their business activities, a few firms report quite disappointing e-business results (Strauss, J., El-Ansary, A.
This is illustrated by their preference to wait for automated information about prospective matches rather than initially searching online for prospective matches. However, it seems that the companies which use extensively Internet, emphasize ad messages which have to do with the "Alternative Uses of the Product". The negative relationship of Product Complexity and the strategic goal of Market Expansion supports the views of Benjamin and Wigand indicating that industrial companies capitalize on Internet for direct selling of simple products, or for relatively simple buying situations, (straight rebuy). More specifically, companies utilize Internet in all their activities pertaining to the successful commercialization of their products. Along similar lines, we need to develop specific measures in order to evaluate quality issues of a firm's Internet Marketing Strategy.
Thomas, Chatterjee Patrali (1995), "Commercial Scenarios For The WEB: Opportunities and Challenges," Journal of Computer-Mediated Communication, 1(3), December. Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits. This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet. Advertising may include using specialty packaging to showcase products, utilizing promotional products for your company, or online ads. In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same. Many effective interventions such as health-related policy changes exist that are low-cost which is especially important for small and medium sized employers who may not have lots of resources to dedicate to employee health. A persona€™s health is a result of both individual actions and the context or environment within which those actions are taken.
An understanding of the gender differences among African-Americans can help understand if it is necessary to advocate a change in this behavioral pattern among African-American men. This supports the argument put forward by Cronin (1993) that the content of Internet advertisment message should be mainly informational. In addition, they involve their sales departments with Internet, mainly with the aim to facilitate the crucial task of market segmentation and targeting, as well as for discovering sales leads. For example, we may use productivity enhancement, increase of sales, or efficiency improvement as direct performance measures. This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories. A certain amount of crossover occurs when promotion uses the four principal elements together (e.g in film promotion).
However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition.
Employers and employees have many opportunities to influence the work environment to promote health and prevent disease. Also, Thomson and Kaul (1995) suggest that success on the Internet can be measured by the number of site visits (hits), and they note, however, that very few companies report significant sales. However, indirect performance measures, such as improvement of corporate image, increase of brand equity and reinforcing of a firm's public relations may be more difficult to be used as quality evaluation measures of a firm's Internet Marketing Strategy. Changing the environment affects large groups of workers simultaneously and makes adopting healthy behaviors much easier if there are supportive workplace norms and policies.
In addition, Kurlwich (1995) states that most companies generate very little business from WEB advertising at present and that in reality, the main advantage of the WEB is the experience that they gain about the marketing strategies to be used when the network becomes a major commercial tool for everyone. The above issues may be major objectives for future research in the scope of Internet marketing literature.
Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation.
Therefore, it is important for the overall workplace health program to contain a combination of individual and organizational level strategies and interventions to influence health.
To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors.



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